Search Results for: gambert

SEO Trademark “Battle” Continues

Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning,, Jonathan Hochman, and Rhea Drysdale). Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday.

Ho ho! Gambert thinks he has them there (as was evidenced by a since-removed blog post on entitled “Hardball Seomoz,” it was a picture of a pitcher and a baseball scoreboard showing Guests: 3, Strike: 2, Ball: 3. Sadly, you’ll just have to believe me here.).

In a 41-page filing, Gamber claims that SEOmoz’s opposition should be struck down because (among other reasons), they made a mistake and called him “James Gambert,” and SEOmoz is self-interested. Oh, and they’re a blog.

Linky Goodness, July 8

Either my connection is suffering, or it’s just a slow news day. But here are the best news items I couldn’t write more than 100 words about! Erm, the best news items that were so well-written by their original authors that I couldn’t say it better myself!

Are You About to Lose the Right to Call Your Work ‘SEO’?

UPDATE, 11 April 2008: Gambert has responded to the community. He wants to use the SEO mark to enforce standards on the industry. We disagree.

Do you use the word “SEO” to describe what you do? Look out: an “enterprising” marketer (both of those words are used euphemistically) has set his sights on taking your livelihood—or at least your right to use that acronym. As SEOmoz’s Sarah Bird reports, one Jason Gambert has filed an application to trademark the acronym SEO.

Sarah has documented the ridiculous history of his application, begun almost a year ago, well. Among the highlights:

Jason Gambert applied for registration of the mark “SEO.” He described the relevant goods and services as: “Search Engine Optimization, Hosting, Webdesign, Software, Hosting, Domain Name, Software Development, All Computer Related Development and Marketing plus what is listed; Computer Software, Computer Hardware, “SEO” Letters to be trademarked in “All” Computer related areas.”

Here We Go Again: Another SEO Trademarker?

That’s right, folks, you’re all once again about to lose your right to use SEO to refer to . . . well, anything. Back in 2008, one “intrepid” “SEO” decided he’d trademark the term and impose standards on the rest of us. That didn’t pan out, so someone else has taken up the case.

Or not. Apparently this person is confused about what, exactly, SEO will stand for once it’s trademarked. In the original filing, Search Engine Partners/Shangri-La Boutique filed as SEO standing for “Search Engine Optimization,” which the application claimed they first used in September 1996, and first used in commerce in September 1999. The filing also includes a pseudo mark (this is supposed to apply to other words that are pronounced the same way) of “Strategically Elevating Optimization,” which a company SEP acquired used as a slogan on its invoices.

Linky Goodness, May 29

To go along with my general tone of incredulity today, today’s Linky Goodness is the “nuh uh” edition!