Search Results for: google talent

The Anatomy of a Search Marketing Scholarship Contest

The last four weeks of Marketing Pilgrim’s Search Engine Marketing Scholarship Contest has been lots of fun. When I put together the idea for a scholarship, I wanted to find a way to give back to an industry that has been very good to me and help find the next top talent – you could call it “SEM Idol”. I was fortunate enough to find some great sponsors, who contributed over $6,000 in prizes and a panel of judges who are arguably the best in the industry.

I wanted to give everyone who entered a fair chance, so I crafted the contest to have two components:

Google Tries to Patch Its Talent Leak

google-logo1Google is often a victim of its own success. While there is little cause to go out and throw a pity party for them, it is an interesting study to see what a Google does to manage the pains that come with getting so big so fast. The Wall Street Journal examines the continued problem of Google bleeding top talent as employees leave for start-ups, often taking with them the innovation that Google needs to expand beyond its King of Search status. It’s a good problem to have considering the times but one that is getting real attention from the C-level folks in the company (in between trips to Washington, DC, of course).

The gist of the problem is

Use the New Google Map Maker to Work for Google*

Google does several things, well, make that a lot of things really well. There is no mistaking the fact that they are a very strong company and perhaps even too strong for many people.

One thing they do really well is to get end users to do work for them. Here’s where the asterisk in the title comes into play:

*The headline says you can WORK for Google but it really is semantics since you actually DO work FOR Google and it’s, of course, for free.

Google’s cachet allows it to get people to do a lot of their work for them. People do for a variety of reasons that you can figure out. The latest effort is to make Google maps better. How can YOU do that FOR Google? Use the new Map Maker of course.

Google’s Q3 Numbers Don’t Show a Company in Trouble

Everyone’s favorite pastime these days seems to be predicting the imminent demise of Google. Whether it’s because Bing is becoming a real competitor (to which I say puh-leeze) or that their unbalanced revenue generation with depends so much on search marketing ads or their difficulty with the social side of the web or how they are shuffling executives and losing talent. Those are the majors but the list goes on.

Well, yesterday Google reported its third quarter earnings and it doesn’t appear that this perception is quite aligned with reality.

From the Google Investor blog

“Google had an excellent quarter,” said Eric Schmidt, CEO of Google. “Our core business grew very well, and our newer businesses — particularly display and mobile — continued to show significant momentum. Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda.”