Search Results for: hulu paid

Although Hulu has seen great acceptance, popularity and even ad rates—commanding as much as 10% of the online video ad market—it still may not be enough for its creators to call it a success. Hulu may be under more ad pressure than almost any other video site (yes, even YouTube), as Ad Age reports:

Hulu is the No. 2 video site on sheer volume of video views behind YouTube, yet no one is yet making much money from its model: not its network backers, other content partners and least of all Hulu itself, which has a hard time paying for its bandwidth bills.

The aliens over at Hulu don’t just want to eat your brains—they also want to take your money, according to a Daily Finance story yesterday. New CEO Jonathan Miller said:

he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp., NBC Universal and Disney, are available only to subscribers.

Miller . . . prefaced his remark by noting that he won’t attend his first Hulu board meeting until Monday, so the scenario he foresees is merely his own speculation. But, he continued, “in my opinion the answer could be yes. I don’t see why over time that shouldn’t happen. I don’t think it’s on the agenda for Monday [but] it seems to me that over time that could be a logical thing.”

Claiming they’re unable to come to an agreement on pricing, NBC Universal has declined to renew their contract with iTunes to sell downloads of their television shows. The New York Times reports today that NBC, which has provided 40% of iTunes’ video downloads, “is also seeking better piracy controls and wants Apple to allow it to bundle videos to increase revenue.”

Riiiight. Pricing. I totally buy that reasoning, and so does Mike Arrington—NOT. NBC’s crazily-named video site, Hulu.com, launches in private beta in October. I wonder how long it’ll be before they start selling their licensed content there.