Search Results for: iad

While the hype may have surrounded the oh-so-cool iPhone 4 announcement, Apple CEO Steve Job’s also revealed that its recently announced iAd mobile ad platform was doing quite well.

Not only has Apple secured big-name advertisers–such as AT&T, Best Buy, GE, JCPenney,  Nissan, Sears, State Farm, Target, and The Walt Disney Studios–but, according to a press release, has secured more than $60 million in iAd commitments.

Apple has iAd commitments for 2010 totaling over $60 million, which represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010.

However you slice it, that’s a pretty impressive number for an advertising platform that’s not even live yet. However, I’d like to slice it this way: that $60 million does not, in fact, represent 50% of the mobile ad market!

OK, you can take this with as many grains of salt as you wish, but one iPhone developer is claiming to have hit the jackpot with Apple’s new iAd format.

Posting his earnings to Hacker News, the app developer claims to have earned almost $150 in eCPM on the first day!

The question is, will iAd be able to sustain this kind of engagement or is there a novelty value at play here. The developer himself seems to think the latter:

This is from a utility app that was released today. I was quite surprised by the return, though I’m not sure if it will keep up. It seems that people may still be enjoying the novelty of iAds.

Still, almost $1,400 in one day? Not bad, Apple, not bad!

Apple’s mobile ad platform iAds are beginning to appear in apps with the ad for the Nissan Leaf leading the way. This is the same ad that was showcased by Steve Jobs during the iAd demo during the Worldwide Developers Conference last month.

MacRumors.com reports

Last week, we noted that developers had begin incorporating support for Apple’s iAd mobile advertisements into updates for their applications, with a few applications starting to show placeholder banners and test ads ahead of the program’s official launch on July 1st. Right on time, iAd advertisements have begun to go live, although their presence appears to be very spotty on iAd-compatible applications at the moment with banners appearing only occasionally while at other times the apps simply show blank space in the banner location.

Microsoft has paid close attention to the apparent early success of Apple’s iAd platform and it would like a piece of the action.

In fact, it believes its new Windows Phone 7 ad platform will be the best thing since sliced bread–seriously! It’s calling the platform “Toast!”

Windows Phone 7, due out for the holidays, will allow advertisers to push notifications about their products to people’s phones through a platform called “Toast.” Even when a company’s app is not active, a small ad box can slide down from the top of the phone’s screen to alert the user there’s an update or new offer from that brand.