Marketers are wading through the many opportunities that exist in the mobile space and every day brings new shiny objects. One that received a lot of attention out of the gate is the iAd ad network from Apple. With its high production value and the “site within a site without leaving the site” approach it got everyone’s attention.
As with all things new and shiny you often have to wait until the dust settles to see what is really going on. Mobile Marketer reports from the digiday conference in New York City that at least one ad agency player, Jami Lawrence, associate director of mobile marketing at Publicis Modem, New York, may have nailed what is really going on with the iAd platform for now.