By Roderick Ioerger
The newspaper industry has been feeling a lot of pressure for some time now to reverse the industry trend and restore revenue growth. In November of 2006 Yahoo and a consortium of seven newspaper companies came to an agreement opening up 176 different newspapers to one of the world largest online communities.
Yahoo’s HotJobs service was the key piece of the revenue puzzle, allowing the newspapers to take advantage of the technology platform that Yahoo had already created by driving sales of the HotJobs service for hundreds if not thousands of local businesses in each market. The other element and maybe the more important one long term for the newspapers is the use of Yahoo’s technology to be able to sell advertising across the newspapers entire web site.