Search Results for: newspapers

Are Newspapers Squandering Yahoo Ad Opportunities?

By Roderick Ioerger

image The newspaper industry has been feeling a lot of pressure for some time now to reverse the industry trend and restore revenue growth. In November of 2006 Yahoo and a consortium of seven newspaper companies came to an agreement opening up 176 different newspapers to one of the world largest online communities.

Yahoo’s HotJobs service was the key piece of the revenue puzzle, allowing the newspapers to take advantage of the technology platform that Yahoo had already created by driving sales of the HotJobs service for hundreds if not thousands of local businesses in each market. The other element and maybe the more important one long term for the newspapers is the use of Yahoo’s technology to be able to sell advertising across the newspapers entire web site.

How Newspapers Use Twitter

Twitter icon2009 cannot be over quick enough for the newspaper business. The year was full of bad news, followed by worse news, which in some cases, ended in business ending news. The prognosis for the future is not real rosy either so what can the reeling industry do? One thing is to erect pay walls but we’ve heard enough on that one. One thing that the industry can do is embrace social media and in particular, Twitter, to get the attention of the digitally inclined.

The Bivings Report decided to do conduct an imperfect study of the use of Twitter by the newspaper industry. To their credit The Bivings Report themselves noted that the study was imperfect which shows some considerable integrity and makes their findings of greater interest to someone like myself. Their blog states:

Newspapers and Traditional Media Still Produce Most News

We in the online world take every opportunity to turn our nose up at traditional media like newspapers because they are so 1900’s. Just take a look over the past year of posts that I have done and I at times can lead that charge. For the record, I do not relish in the fact that newspapers are going by the way side in many ways. I see that they are and it’s hard not to notice. It’s not the idea of newspapers in general that is the trouble, it’s their slow adoption of the online space and the price they are paying that is most difficult to watch.

Put simply I would hate to see newspapers “go away”. It’s not likely that there will be no newspapers someday but it is likely that the consolidation and attrition in the industry will continue.

Newspapers Schmew-papers – Stop Complaining and Get Onbaord!

I have written about newspapers here in the past and how they are rapidly heading toward obsolescence (in their current state at least). I am not changing my stance one bit because I still think it’s hard to ignore the signs and signals that it is a dying industry unless it truly adapts to the internet. To this point there have been successes but it appears as if the major players with the deep pockets are the ones that will brave the storm best. As for the local stuff? It’s anyone’s guess. I personally never visit the website of the Raleigh News and Observer which is the local paper here. What’s the point? It really adds no value so I am not going to waste my time. Well, now it appears that the fear of the big, mean Google / Yahoo! proposed partnership “monster” is making newspapers around the world unite and look even more pitiful than they already do.

Newspapers Still Whining About Google News

This is typical! While I’m trying to figure out how to get Marketing Pilgrim accepted into Google News, traditional newspapers are still griping about having their news stories indexed!

“If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?” Sam Zell, the new owner of the Tribune Company, asked reporters during a speech at Stanford University last month. The Tribune Company operates the Los Angeles Times and Chicago Tribune.

Zell didn’t wait for the reporters to reply, according to The Washington Post. “Not very,” he said.

Google to Newspapers: Get Over Yourselves

Let’s pretend for a moment that you’re the newspaper industry. Your ranks are dwindling as even old stalwarts are dropping like flies. You’re pretty much clueless about the online information economy. You’re even resorting to using your old nemesis, video, to attract online viewers.

So now what? Oh, I know! Let’s lash out at Google. Clearly, the failings of a centuries-old industry to adapt to a new communication paradigm are all Google’s fault. (What isn’t?) As reported by Business Week, because this is the logical route to take (DUH!),

the AP plans to build an online destination where it hopes Web users can easily find and read its news stories and those of other content creators. When it comes to compiling online news, the AP wants to out-Google Google. The Web search giant “has a wacky algorithm” for collecting news stories, AP Chief Executive Tom Curley says in an interview. “It does not lead people to authoritative sources.”

Online Ad Spending Beats Newspapers by Year End

We’ve seen it coming but the day is finally here, by the time we ring in the new year, spending on online ads will have passed newspaper ad spending for the first time ever.

According to eMarketer, print advertising in newspapers will fall to $22.8 billion while online ad spending will rise to $25.8 billion. They expect the difference to be even more significant by the end of 2011.

This past October, the Associated Press published a report that noted a 5% drop in newspaper circulation and an 8.7% drop the year before that.

Says the report:

Circulation declines hurt newspapers financially not only because they are losing revenue from subscriptions, but also because the bulk of newspaper advertising revenue is still generated by printed editions rather than their websites.