Yesterday rainbow-colored candy brand, Skittles launched a new web presence that has caused notice by many in the world of marketing and average web-head-geeks a like. The Mars-owned company gave their site a facelift of sorts that has left some in awe and others in shock.
Now when visitors go to skittles.com they don’t see the typical corporate branded site. Instead they get a fresh serving of social media. The home page is essentially an overlay of search.twitter.com displaying results for the term “skittles.” There are several other navigational features that Skittles has added to point users to other social media outlets such as YouTube and Facebook.