How to Simplify Your Complex Event Programs Using Marketing Automation

This post comes from our Marketing Automation channel sponsor Marketo.

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The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens. I put tokens all over in my barren backyard, and updated them once with a beautiful pink flower – and suddenly my backyard was covered in flowers. Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs!

So, What is a Token Anyways?

A token is a variable in your marketing automation platform–a shortcut to a specific value you want to use. They can be set at the program level, the campaign level, the lead level. They save time and help you populate your content with personalized info.