Let’s talk about bots, baby.

Last summer, many news sources heavily reported (many would say misreported) stories about a company claiming 80% of their Facebook ad traffic was coming from bots. A small company made a big fuss about it, and since then many have stated they were “way off”; no one to this day knows how much they spent, where they targeted, or who they targeted. There have even been companies that took the method this company claims brought them bots and tried it themselves to dispel the myth with data.

Regardless of the bad reporting, this topic brought up good points about bot traffic and made it the forefront of discussion for quite some time within the marketing and tech community, eventually forcing Facebook to talk about it, which is a good thing.