About Andy Beal

Andy Beal is the founder of Marketing Pilgrim. Considered one of the world's top experts in online reputation management, Andy is the author of Repped" and Radically Transparent and CEO of Trackur.com.
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Now’s the perfect time to sponsor Marketing Pilgrim!

If you’ve been on the fence about sponsoring Marketing Pilgrim, now’s the time to pull the trigger–or get off the fence, if you’re not a fan of mixing metaphors. ;-)

We have a number of popular channels that have become available, and we’re adding some great discounts to anyone that sponsors one before the end of April.

As sponsor, you’ll get your display ads in front of our audience of affluent marketers, and be able to submit two guest posts for review. In addition, you’ll be joining the likes of these awesome sponsors:

Read this before handing Google $1500 for Google Glass today

Google GlassToday is the day that Google allows anyone to purchase its wearable Google Glass tech. Based on the price tag and low specs (pardon the pun) I expect literally dozens of you to stampede the Google servers.

If you do plan to hand over $1500 for something that could lead to ridicule–and even a mugging–Reuters published a piece that has absolutely nothing to do with Google Glass, yet everything to do with Google Glass.

Google’s updated terms of service added a paragraph stating that “our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.

Announcing Marketing Pilgrim’s social media & reputation management training program

Online Reputation Management TrainingEver felt like you need to brush up on your online reputation management skills? Do you have gaps in your social media marketing training?

Well, today I am launching a new exclusive training course that includes expert advice from Avinash Kaushik, Jennifer Cario, Greg Jarboe, Jeff Hasen, and myself. The new course is a join effort with the leaders in online marketing training, Market Motive and includes:

  • Video lessons and resources are all online and available 24×7.
  • 7 hours of training videos from a respected faculty
  • A curriculum organized into 8 structured modules.
  • 6 downloadable workbooks. Exercises. Progress quizzes.

In addition, if you sign up now, you’ll get access to an exclusive live webinar on April 29th: “Master Your Online Reputation Management In Just 60 Minutes.”

Native Advertising: no budget, little awareness, low demand, but a ton of opportunity [infographic]

As the saying goes, you either see the glass half full, or half empty.

When it comes to native advertising, Copyblogger’s “2014 State of Native Advertising Report” demonstrates that the glass is either almost empty, or has plenty of space for it to fill up!

While almost three quarters of those surveyed had no, or very little, understanding of what native advertising is–with nine out of ten not having any budget set aside for native advertising–you can’t help but see a ton of opportunity. At least, that’s what I see.

native-advertising-report-poster

Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

PewNewsFromSocialNets650

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

PewFacebookNewsByTopic

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.

Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:

Mobile ad spending growth peaked in 2012, Google losing ground to Facebook

Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending.

That doesn’t make for interesting headlines. ;-)

What jumped out for me was the fact that mobile ad spending growth seems to have peaked. Not surprising, as any market eventually grows large enough that it can no longer support meteoric growth rates. After 120% and 105% growth rates over the past couple of years, mobile ad spending will grow a “paltry” 75% this year.

2014 Mobile Ad Spend

Perhaps the most important stat to watch is Facebook’s growth at the apparent expense of Google.

2014 Mobile Ad Share

Also noteworthy, just how far Twitter is behind Facebook. Really Twitter? Just 0.2% uptick for 2014? Ouch!

Viacom and Google finally settle their ongoing lawsuit

google-viacom

The lawsuit that has been going on since THE.BEGINNING.OF.TIME is finally over. Google and Viacom have (not so) quietly settled their dispute.