About Andy Beal

Andy Beal is the founder of Marketing Pilgrim. Considered one of the world's top experts in online reputation management, Andy is the author of Repped" and Radically Transparent and CEO of Trackur.com.
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Last week I had the pleasure of sitting down with Martin Brossman to discuss online reputation management for individuals and small businesses.

Martin is a passionate social media and small business coach and so had some great questions for me.

The video is 50 minutes long, and I don’t hold anything back.

Some of my favorite discussions in the video are outlined below:

About LinkedIn: “I don’t even ask for someones resume any more I usually ask can you send me your LinkedIn profile. It gives me a little bit of social proof”
Time Mark: 07:30 – Direct link to this location:
http://youtu.be/hmOY2ZquKWM?t=07m40s

My attempt to define the Hummingbird update and how it relates to Google reputation management.
Time Mark: 10:56  - Direct link to this location:
http://youtu.be/hmOY2ZquKWM?t=10m56s

Thanks to our Channel Sponsors

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Facebook improves mobile ad performance with device specific targeting

Facebook previously allowed advertisers to minimally target their ads to mobile device users. The options were limited–operating system and whether they were on wi-fi or not.

The social network has announced improved targeting–allowing advertisers to target say, a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi, if they so wish.

Facebook Mobile Targeting

For marketers, the update allows you to fine tune your targeting for such variables as:

  • Only target advertisers using a device new enough to support your software.
  • If owners of an iPhone 5 spend more money with you, you can up your ad budget just for that device.
  • Target your ad creative to each type of device. E.g. show iPad users different screenshots to iPhone users.

The Facebook backlash? The rise of private online journals

Journalate LogoThis past week I launched Journalate, an online private journal.

I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device–without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private.

Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly, I figure there was a need for something that let you get your ____ rant off your chest. A safe place to express your (dis)pleasure with the events in your life.

Report shows the most used digital marketing channel is probably not what you think

When Gigaom asked 300 marketers to share their most used digital marketing channel, they probably expected to see search or social at the top of the list.

It seems that most of us are more old school.

While search is the Escalade of digital, social a Tesla, email marketing is like a Volvo. Safe, reliable, and gets the job done.

Most effective digital marketing

It looks like social media marketing continues to be dogged by a reputation for not being measurable and full of noise.

Social media marketing traits

For a deeper breakdown, head to MarketingProfs.

Download for FREE: The Definitive Guide to Lead Generation

The Definitive Guide to Lead GenerationWhen I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical.

Everyone publishes the definitive guide to everything these days.

When I actually browsed through the 160-page ebook I was blown away. They really did produce the definitive guide to lead generation–and I’m not just saying that because they sponsored this review.

If you have less than 2 years in the marketing space, then you should grab your free copy today. I can almost guarantee that you will learn A LOT! Even if you’re long in the tooth, like me, you’ll be impressed with the in-depth advice contained in the guide–and will likely pick up a few new nuggets of info.

Which forms generate the most leads?

Which forms generate the most leads?

Is Facebook faking friend Likes to increase your interaction with brands?

OK, put on your tin foil hat with me, this is a total conspiracy theory, but…

Facebook just showed me a post that it claimed 3 of my closest friends (actually my wife, sister, and good friend) had Liked:

Facebook bug?

Now, I know for a fact that they did not Like this post. Heck, they don’t even know about this brand.

So, my question is this: is this a sleazy effort by Facebook to encourage me to Like a post, or is this just a bug–which conveniently benefits Facebook anyway?