About Andy Beal

Andy Beal is the founder of Marketing Pilgrim. Considered one of the world's top experts in online reputation management, Andy is the author of Repped" and Radically Transparent and CEO of Trackur.com.
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Why everything you’re doing to engage fans is wrong…in a single chart

When Forrester asked marketers to share the channels they use to keep in touch with their customers, Twitter, Facebook, and YouTube topped the list.

It looks like we’ve all gotten caught up in the social media marketing hype, because it turns out, that’s not where our most loyal customers prefer to engage with us. Take a look…

Customer Engagement

Boom!

Didn’t see that coming, did ya? You did? Well pin a rose on your nose, ‘cos you’re one of the smart ones. While the rest of us try to increase our Facebook engagement rates from zero point some’n percent, we should be focusing on the customer outreach we have on our own sites.

Court confirms Google’s search results are protected free speech

Free Speech Ruling for GoogleI’m not sure how many more companies are going to challenge the search rankings bestowed upon them by the mighty Google, but a judge in San Francisco just ruled Google is protected under the First Amendment.

In a one sentence ruling Judge Ernest Goldsmith of the superior court of California declared:

“The defendant has met its burden of showing the claims asserted against it arise from constitutionally protected activity.”

The lawsuit was brought by CoastNews.com against Google, claiming that its search results were being unfairly penalized. Google responded with an “anti-slapp” motion, often used by defendants facing lawsuits that try to stifle free speech.

Join Andy Beal for an exclusive one-day reputation management masterclass

Repped AcademyWhen you attend a 3-day conference, how much do you really learn about a single topic? Enough to make you dangerous, if you’re lucky!

While conference sessions are a great intro to a topic, even a 30 minute session only scratches the surface of a meaty topic such as online reputation management. That’s why I’m holding a 1-day reputation management workshop in Raleigh, NC on January 21st.

The workshop will allow me to cover reputation management in such depth you’ll walk away knowing just about everything I know on the subject!

During this one day masterclass you’ll learn:

  • Understanding your audience and building a profitable brand.
  • Optimizing social media profiles for maximum engagement and conversions.
  • Proven tips for creating content that will amaze your audience…and Google!

Marissa Mayer has tripled Yahoo’s stock price, but apparently that’s not enough

Yahoo's Stock Price

If you were an investor in any company that experienced the above growth in the past 2 years, you’d probably be pretty happy with whoever is running the ship.

Unless of course that ship were Yahoo, which perennially has at least a handful of influential shareholders who either a) don’t like the direction the company is heading or, b) want the company sold off or merged with someone else.

That’s the position Marissa Mayer finds herself in, despite the pretty impressive stock price growth since she took over the CEO role in July 2012. According to Reuters, at least two large Yahoo shareholders are unhappy with her performance:

…[the] shareholders are so unhappy with Chief Executive Marissa Mayer’s turnaround efforts that they are making a direct plea to AOL Inc CEO Tim Armstrong to explore a merger and run the combined company.

A delightful conversation with Andy Beal about online reputation management

Online Reputation Management discussionHow did I get involved in the online reputation management space?

What can you expect from my upcoming talk at Internet Summit in Raleigh?

How do you get your CEO engaged in social media?

How do you overcome the fear of joining the social media conversation?

And, is Google+ here to stay?

All this and more when you check out the brief interview I did with Mel Carson at the recent Digital East event in D.C.

 

Zuckerberg was smart to acquire Instagram, as teens abandon Facebook for it

Oh no, Facebook is seeing trouble ahead for its teenage audience. Piper Jaffray conducted a survey of over seven thousand teens (13-19 year olds) and discovered that Facebook use had plummeted from 72% to 45%:

Screen Shot 2014-10-09 at 9.08.32 AM

Fortunately for Zuckerberg, they appear to be rushing straight to the welcoming arms of Instagram–now owned by Facebook.

Still, the social media mogul is not taking any chances with rumors that Facebook’s working on a new chat client that will allow users to chat anonymously–and without fear of their parents snooping on them:

The point, according to these people, is to allow Facebook users to use multiple pseudonyms to openly discuss the different things they talk about on the Internet; topics of discussion which they may not be comfortable connecting to their real names.

Lawyers for Jennifer Lawrence, Kate Upton, Rihanna & Arianna Grande threaten Google with $100M lawsuit

iStock_000022742288MediumA California attorney has sent a letter to Google execs, practically promising a $100,000,000 lawsuit if the search engine continues to allow nude photos to show up on various Google websites. The photos in question were exposed as part of an Apple iCloud hack and include the private photos of celebrities such as Jennifer Lawrence, Kate Upton, Rihanna, Arianna Grande.

The letter accuses Google of having a double standard:

If your wives, daughters or relatives were the victims of such blatant violations of basic human rights, surely you would take appropriate action. But because the victims are celebrities with valuable publicity rights, you do nothing – – nothing but collect millions of dollars in advertising revenue from your co-conspirator advertising partners as you seek to capitalize on this scandal rather than quash it. Like the NFL, which turned a blind eye while its players assaulted and victimized women and children, Google has turned a blind eye while its sites repeatedly exploit and victimize these women.