About Andy Beal

Andy Beal is the founder of Marketing Pilgrim. Considered one of the world's top experts in online reputation management, Andy is the author of Repped" and Radically Transparent and CEO of Trackur.com.
View Andy Beal's Google+ Profile

Zuckerberg was smart to acquire Instagram, as teens abandon Facebook for it

Oh no, Facebook is seeing trouble ahead for its teenage audience. Piper Jaffray conducted a survey of over seven thousand teens (13-19 year olds) and discovered that Facebook use had plummeted from 72% to 45%:

Screen Shot 2014-10-09 at 9.08.32 AM

Fortunately for Zuckerberg, they appear to be rushing straight to the welcoming arms of Instagram–now owned by Facebook.

Still, the social media mogul is not taking any chances with rumors that Facebook’s working on a new chat client that will allow users to chat anonymously–and without fear of their parents snooping on them:

The point, according to these people, is to allow Facebook users to use multiple pseudonyms to openly discuss the different things they talk about on the Internet; topics of discussion which they may not be comfortable connecting to their real names.

Lawyers for Jennifer Lawrence, Kate Upton, Rihanna & Arianna Grande threaten Google with $100M lawsuit

iStock_000022742288MediumA California attorney has sent a letter to Google execs, practically promising a $100,000,000 lawsuit if the search engine continues to allow nude photos to show up on various Google websites. The photos in question were exposed as part of an Apple iCloud hack and include the private photos of celebrities such as Jennifer Lawrence, Kate Upton, Rihanna, Arianna Grande.

The letter accuses Google of having a double standard:

If your wives, daughters or relatives were the victims of such blatant violations of basic human rights, surely you would take appropriate action. But because the victims are celebrities with valuable publicity rights, you do nothing – – nothing but collect millions of dollars in advertising revenue from your co-conspirator advertising partners as you seek to capitalize on this scandal rather than quash it. Like the NFL, which turned a blind eye while its players assaulted and victimized women and children, Google has turned a blind eye while its sites repeatedly exploit and victimize these women.

70% of B2B marketers are producing more content, but only 21% are able to track ROI

The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out and provides an interesting, if not concerning, glimpse of how B2B marketers are approaching their marketing strategies.

First, an alarming number haven’t written down their marketing strategy, which means, should they not turn up for work one day, their company is up a certain creek, without a paddle:

2015-b2b-research-content-marketing-strategy

Hoping that more equals more, B2B marketers are pumping out more content this year versus last year:

2015-b2b-change-content-creation

Lastly, only 21% of surveyed marketers report any kind of success in tracking their ROI, with 15% not even bothering to track!

2015-b2b-tracking-ROI

Facebook launches Atlas, the anti-Ello ad platform

Facebook Atlas Ad PlatformDid you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and gurus all clamoring to gain access to the invite-only, “anti-Facebook” social network, Ello.

I was one of them–although I can assure you I didn’t inhale and only wanted an invite for ORM reasons. ;-)

Unfortunately, Ello was mostly a piece of junk. Sorry Ello, but your user interface is less than impressive.

Why the stampede? Because Ello made the bold claim that it would never sell its users info to advertisers. You’d think that might get the attention of Facebook, right?

It did. And the mega social network has today announced that it is doubling down on its ad targeting with the launch of Atlas.

Marketers! How many of these 7 important skills do you possess? [infographic]

According to Formstack, the future of online marketing will revolve around these 7 important skill sets:

  1. Analytics
  2. Social Media
  3. Data Visualization
  4. Technical Skills
  5. Teamwork
  6. Newsjacking
  7. Soft Skills

How many do you possess? Any others you would add?

 

Infographic-7-Skills-New-Marketers-Need-To-Succeed

 

The average CEO has 3.9k Twitter followers & 630 Facebook friends

With 80% of employees saying they would prefer to work for a “social” CEO, it’s no wonder that we’re expecting a 50% increase in socially connected leaders in the next five years!

social-CEO

(via MediaBistro)

Constant Contact: easy access for spammers, a PITA trying to opt-out

This is a more of a rant than news, but I am sick and tired of Constant Contact.

It’s not that they seemingly encourage customers to add an email address without first obtaining permission–other email marketing companies are guilty of the same–it’s that they make me, the victim, jump through hoops to opt-out.

Here’s the Constant Contact opt-out form:

Constant Contact Spam

They, laughingly, call this “SafeUnsubscribe.” Safe, for who, the spammer? For me, I have to double check the email the spam was sent to, then enter it again in the box. After that, I don’t even get an option to report the spammer–something that Mailchimp gets kudos points for making an easy option.