70% of B2B marketers are producing more content, but only 21% are able to track ROI

The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out and provides an interesting, if not concerning, glimpse of how B2B marketers are approaching their marketing strategies.

First, an alarming number haven’t written down their marketing strategy, which means, should they not turn up for work one day, their company is up a certain creek, without a paddle:

2015-b2b-research-content-marketing-strategy

Hoping that more equals more, B2B marketers are pumping out more content this year versus last year:

2015-b2b-change-content-creation

Lastly, only 21% of surveyed marketers report any kind of success in tracking their ROI, with 15% not even bothering to track!

2015-b2b-tracking-ROI

Facebook launches Atlas, the anti-Ello ad platform

Facebook Atlas Ad PlatformDid you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and gurus all clamoring to gain access to the invite-only, “anti-Facebook” social network, Ello.

I was one of them–although I can assure you I didn’t inhale and only wanted an invite for ORM reasons. ;-)

Unfortunately, Ello was mostly a piece of junk. Sorry Ello, but your user interface is less than impressive.

Why the stampede? Because Ello made the bold claim that it would never sell its users info to advertisers. You’d think that might get the attention of Facebook, right?

It did. And the mega social network has today announced that it is doubling down on its ad targeting with the launch of Atlas.

Marketers! How many of these 7 important skills do you possess? [infographic]

According to Formstack, the future of online marketing will revolve around these 7 important skill sets:

  1. Analytics
  2. Social Media
  3. Data Visualization
  4. Technical Skills
  5. Teamwork
  6. Newsjacking
  7. Soft Skills

How many do you possess? Any others you would add?

 

Infographic-7-Skills-New-Marketers-Need-To-Succeed

 

The average CEO has 3.9k Twitter followers & 630 Facebook friends

With 80% of employees saying they would prefer to work for a “social” CEO, it’s no wonder that we’re expecting a 50% increase in socially connected leaders in the next five years!

social-CEO

(via MediaBistro)

Constant Contact: easy access for spammers, a PITA trying to opt-out

This is a more of a rant than news, but I am sick and tired of Constant Contact.

It’s not that they seemingly encourage customers to add an email address without first obtaining permission–other email marketing companies are guilty of the same–it’s that they make me, the victim, jump through hoops to opt-out.

Here’s the Constant Contact opt-out form:

Constant Contact Spam

They, laughingly, call this “SafeUnsubscribe.” Safe, for who, the spammer? For me, I have to double check the email the spam was sent to, then enter it again in the box. After that, I don’t even get an option to report the spammer–something that Mailchimp gets kudos points for making an easy option.

Trackur launches Senfluence.com: big data APIs, small price tag

senfluence-launch“Everybody’s talking Big Data, I don’t hear a word they’re saying….”

That’s how the song goes, right?

Well, if you’re SaaS developer you’ll be singing some kind of happy tune with news that Trackur is bringing its affordable APIs to more people. As chief bottle-washer, I’m pleased to share that we’ve today announced that our APIs for social media monitoring, sentiment and influence measurement will be available at Senfluence.com.

We made the decision to separate our APIs from our dashboard plans so that we can focus on building out API offerings that may not fit with our social media monitoring tools. At launch, Senfluence will offer two types of API:

  1. Full social media monitoring – give us a keyword and tap into millions and millions of fresh results via either JSON or XML

New Facebook spam updates: include links, but don’t ask users to click them

Facebook has just announced two new updates that it thinks will help weed out the amount of spam that shows up in your timeline.

First up, Facebook plans to penalize posts that encourage you to click a link without telling you much about it. In other words, “click bait.”

Here’s the example they give:

celebstyleweekly-new

That kind of post is now a no-no. Facebook will begin checking engagement and stickiness to determine if its users found what they were looking for–or mislead into clicking on a post. The social network will use two different methods to determine if you’re using click bait: