Download for FREE: The Definitive Guide to Lead Generation

The Definitive Guide to Lead GenerationWhen I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical.

Everyone publishes the definitive guide to everything these days.

When I actually browsed through the 160-page ebook I was blown away. They really did produce the definitive guide to lead generation–and I’m not just saying that because they sponsored this review.

If you have less than 2 years in the marketing space, then you should grab your free copy today. I can almost guarantee that you will learn A LOT! Even if you’re long in the tooth, like me, you’ll be impressed with the in-depth advice contained in the guide–and will likely pick up a few new nuggets of info.

Which forms generate the most leads?

Which forms generate the most leads?

Is Facebook faking friend Likes to increase your interaction with brands?

OK, put on your tin foil hat with me, this is a total conspiracy theory, but…

Facebook just showed me a post that it claimed 3 of my closest friends (actually my wife, sister, and good friend) had Liked:

Facebook bug?

Now, I know for a fact that they did not Like this post. Heck, they don’t even know about this brand.

So, my question is this: is this a sleazy effort by Facebook to encourage me to Like a post, or is this just a bug–which conveniently benefits Facebook anyway?

Facebook trumps Yelp for local business recommendations

When it comes to online reviews of local businesses, we tend to think of Yelp as the king of influence.

Well, according to BrightLocal’s 2014 Local Consumer Review Survey, aside from Word of Mouth, the majority of us prefer to share our recommendations via Facebook. In fact, of the ~5,000 North American consumers surveyed, 38% prefer to share reviews on Facebook, while just 13% share reviews on Yelp.

Local reviews recommendations

And, those consumers are heading to the internet to share reviews in greater numbers. As you can see, the number of consumers that check local reviews almost every day, more than doubled in the past 12 months:

Online reviews for local businesses

With smarter phones and improved local business websites it’s no wonder more of us are using the web to research our offline purchases.

Why the FBI is jealous of Facebook’s 97% facial recognition accuracy

facial recognitionHardcore conspiracy theorists will tell you that Facebook is a secret government spying project, cleverly designed to get us to reveal everything from our whereabouts, to our associates, and nefarious activities.

If you fall in to that category, fear not. Techcrunch reports that the government can only dream of having the same kind of technology available to Facebook–especially when it comes to facial recognition.

Given a suspect’s face, NGI [the FBI's technology]  returns a ranked list of 50 possibilities, and only promises an 85 percent chance of returning the suspect’s name in the list. To put it another way, even when you give NGI 50 guesses, it still lets one in seven suspects off the hook.

Compare that to Facebook…

Canada’s new email law: gone too far or list optimization at its finest?

canada-emailYesterday was a big day for Canada.

Yes, of course, it celebrated Canada Day, but it also saw a new anit-spam email law go into effect, and apparently that put businesses in a tizzy trying to comply:

Under a new antispam law that went into effect on Tuesday, the sender of any commercial electronic message — emails, texts and potentially some social media postings — must first verify that they have the recipient’s consent. The regulator, the Canadian Radio-Television and Telecommunications Commission, also says the rules apply to senders in the United States or anywhere else who want to communicate virtually with Canadians.

Google starts removing results for Europeans who wish to be forgotten…kinda

Right to be forgottonThe WSJ is reporting that Google has begun the laborious process of removing those results that individuals have requested under Europe’s new “right to be forgotten” law.

Google engineers overnight updated the company’s technical infrastructure to start implementing the removals, and Thursday began sending the first emails to individuals informing them that links they had requested were being taken down. Only a small number of the initial wave of requests has been processed.

“This week we’re starting to take action on the removals requests that we’ve received,” a Google spokesman said. “This is a new process for us. Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.”

R.I.P. Technorati top bloggers index

TechnoratiBack in the old days of blogging, I used to have to publish a post uphill–both ways–and there was a web site called Technorati that was the be all and end all of blogging.

Back in the mid-2000s Marketing Pilgrim was full of news and announcements from Technorati. If we weren’t breaking down their State of the Blogosphere, we were trying to crack the popular Top 100 list.

Unfortunately, since David Sifry left Technorati, there’s not been much to report on. Until today.

It is with fond memories, that I share news that Technorati’s top bloggers list is no more. A moment of silence, please.

<insert silence here>

According to B2C:

On May 29th, 2014, Technorati removed millions of pages from the web, deleting their entire blog directory and all associated information.