Thanks to our Channel Sponsors

Thanks to our advertisers!We’d like to thank the following Channel Sponsors and advertisers for their support. Without them, there wouldn’t be a Marketing Pilgrim site, packed with fresh news and opinions.

Please consider these companies for your future needs.

  • SimilarWeb Pro – do you know where your competitors are getting their traffic?
  • SDL – are you fluent in the languages your customers speak?
  • ClickZ Live San Francisco – the premier digital marketing event.
  • AdLift – a niche Bay Area SEO Company focused on delivering digital marketing ROI.
  • AdClarity – helps online media buyers and planners uncover their competitors’ media plans.
  • Trackur – easy & affordable social media monitoring tools.

If you’d like to advertise with us, please get in touch. We have a number of great opportunities still available.

Facebook improves mobile ad performance with device specific targeting

Facebook previously allowed advertisers to minimally target their ads to mobile device users. The options were limited–operating system and whether they were on wi-fi or not.

The social network has announced improved targeting–allowing advertisers to target say, a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi, if they so wish.

Facebook Mobile Targeting

For marketers, the update allows you to fine tune your targeting for such variables as:

  • Only target advertisers using a device new enough to support your software.
  • If owners of an iPhone 5 spend more money with you, you can up your ad budget just for that device.
  • Target your ad creative to each type of device. E.g. show iPad users different screenshots to iPhone users.

The Facebook backlash? The rise of private online journals

Journalate LogoThis past week I launched Journalate, an online private journal.

I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device–without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private.

Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly, I figure there was a need for something that let you get your ____ rant off your chest. A safe place to express your (dis)pleasure with the events in your life.

Report shows the most used digital marketing channel is probably not what you think

When Gigaom asked 300 marketers to share their most used digital marketing channel, they probably expected to see search or social at the top of the list.

It seems that most of us are more old school.

While search is the Escalade of digital, social a Tesla, email marketing is like a Volvo. Safe, reliable, and gets the job done.

Most effective digital marketing

It looks like social media marketing continues to be dogged by a reputation for not being measurable and full of noise.

Social media marketing traits

For a deeper breakdown, head to MarketingProfs.

Download for FREE: The Definitive Guide to Lead Generation

The Definitive Guide to Lead GenerationWhen I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical.

Everyone publishes the definitive guide to everything these days.

When I actually browsed through the 160-page ebook I was blown away. They really did produce the definitive guide to lead generation–and I’m not just saying that because they sponsored this review.

If you have less than 2 years in the marketing space, then you should grab your free copy today. I can almost guarantee that you will learn A LOT! Even if you’re long in the tooth, like me, you’ll be impressed with the in-depth advice contained in the guide–and will likely pick up a few new nuggets of info.

Which forms generate the most leads?

Which forms generate the most leads?

Is Facebook faking friend Likes to increase your interaction with brands?

OK, put on your tin foil hat with me, this is a total conspiracy theory, but…

Facebook just showed me a post that it claimed 3 of my closest friends (actually my wife, sister, and good friend) had Liked:

Facebook bug?

Now, I know for a fact that they did not Like this post. Heck, they don’t even know about this brand.

So, my question is this: is this a sleazy effort by Facebook to encourage me to Like a post, or is this just a bug–which conveniently benefits Facebook anyway?

Facebook trumps Yelp for local business recommendations

When it comes to online reviews of local businesses, we tend to think of Yelp as the king of influence.

Well, according to BrightLocal’s 2014 Local Consumer Review Survey, aside from Word of Mouth, the majority of us prefer to share our recommendations via Facebook. In fact, of the ~5,000 North American consumers surveyed, 38% prefer to share reviews on Facebook, while just 13% share reviews on Yelp.

Local reviews recommendations

And, those consumers are heading to the internet to share reviews in greater numbers. As you can see, the number of consumers that check local reviews almost every day, more than doubled in the past 12 months:

Online reviews for local businesses

With smarter phones and improved local business websites it’s no wonder more of us are using the web to research our offline purchases.