Social media monitoring software provider Trackur–which, not coincidentally, is run by me–today announced the launch of CrisisShield.

What is CrisisShield, I hear you ask? Well, it’s something not offered by any other social media monitoring vendor–completely free reputation insurance. Yep, CrisisShield is a free online reputation management insurance policy for customers on select Trackur plans.

CrisisShield comes without any additional fees and provides customers on Trackur’s Premium & Ultimate social media monitoring plans with free peace of mind, including:

• Up to two hours of online reputation management & crisis response consulting.
  • Additional hours charged at a discount on the normal hourly rate.

• Up to two hours of online reputation legal counsel.
  • Advocacy on your behalf, and additional hours beyond initial assessment and counseling charged at a discount on the normal hourly rate

Like many of you, I watched the Presidential debate last night. And, like many of you, heard about the incident that led to a rather disgusting tweet being sent out from the KitchenAid Twitter account.

In case you have no clue as to what I am talking about, check out this recap and then come back.

Hopefully, we are at the point where we all see the obvious online reputation issue here. In fact, most pundits are focusing on the simple fact that KitchenAid should be more careful about who they let use there Twitter account. Clearly, an employee (or contractor) forgot to sign out of the KitchenAid account–and into their personal Twitter account–before sending that tweet.

But, here’s the bigger reputation issue at hand.