Airbnb Takes Steps to Prevent the Deflation of its Reputation

I had never heard of Airbnb until yesterday. Chances are you’d never heard of the “rent a room in my house” service either.

However, sitting in Chicago’s airport–returning from an extended vacation–I couldn’t help but learn all about Airbnb. At least, the part about the vandalism and theft suffered by one of its members.

Now, it’s unlikely that I would ever have cared about Airbnb–or that one of its members”EJ” had suffered such a horrible event. After all, who in their right mind rents out their house to a complete stranger and expects never to face theft or vandalism? Apparently 60,000+ people do exactly that and, up until this point, have never had any major issues. As far as Airbnb was concerned, it had cornered a small, but growing market that relied on the honesty and decency of those looking for a bed for the night.

Trashing Your Competition is NEVER a Good Reputation Tactic

Hopefully it goes without saying that trashing your competitors is simply never a good idea. Still, that didn’t stop one of Carbonite’s competitors from doing just that.

In addition to insulting Carbonite, he managed to insult the intelligence of his prospective client in the same email!

“Hey XXX,

I just wanted to touch base with you to see what you thought of the Carbonite reviews I sent you and if it makes you feel safe and secure.    No one in their right mind would, but I wanted to check just in case.

Actually, the one who should be the most concerned is XXX since he is the owner.  If the above email address is not his correct one, could you please forward him these?

Thanks.”

The Busy Marketer’s Guide to Google’s Quarterly Financials [Word Cloud]

A record breaking $9 billion in revenue is all you need to know about the success of Google’s most recent financial quarter.

Of course, if you’d like to dive deeper into the numbers, you can check out the financial results here, or even read CEO Larry Page’s investor call transcript.

Then again, you’re Pilgrims. You have things to do, people to see, clients to please! So, here’s the word cloud of the transcript:

Looks to me like “Google’s” “quarter” was filled with “new” “amazing” “products” that “people” will “like.” ;-)

(Word cloud courtesy of Wordle)

TechCrunch Trail Blazes With New Logo; We Dare to Follow!

Here at Marketing Pilgrim, we’re big fans of TechCrunch. You’ll notice we link to a lot of their stories.

Still, like others, we’re not quite sure whether we like or hate their new design–and new logo. Of course, no one likes their favorite web sites when they change–just ask Facebook or Twitter!

So, instead of adding to the many critics, we thought we’d pay homage to TechCrunch the best way we know how. With our tongue in our cheek, but sincere admiration in our hearts, we present the new Marketing Pilgrim logo:

What do you think?

Update: We switched the logo back, but here’s a reminder of how awesome it looked on our site:

MarketingPilgrim.com With Our New Logo

 

Will Facebook Need to Start Its Network from Scratch?

It appears Facebook is built on a house of cards.

Cards that rely on more than 4,000 MySQL “shards” or should that be sharts?

According to GigaOm:

…Facebook has split its MySQL database into 4,000 shards in order to handle the site’s massive data volume, and is running 9,000 instances of memcached in order to keep up with the number of transactions the database must serve.

And, citing database guru Michael Stonebraker…

…Facebook is operating a huge, complex MySQL implementation equivalent to “a fate worse than death,” and the only way out is “bite the bullet and rewrite everything.”

That may sound like an exaggeration, but having lived through this nightmare myself, he may have a point.

Dear Google, Your Software Notifications Look Like Phishing Emails

The very latest version of WordPress requires MySQL 5+ which is something Marketing Pilgrim was not running. No problemo, we simply contacted our host RackSpace and they scheduled the upgrade last night.

In the meantime, we received notification that our site was not using the latest version of WordPress, from Google nonetheless.

At first my phishing alarm bells went off louder than a hurricane siren and I deleted the email. Then, out of curiosity as to where the phisher was trying to send me, I went back to the email. Low and behold, the email is legit. Google announced such email notifictions back in 2009.

But, seriously, take a look at the actual email format:

Is it just me, or does that scream “phishing email, kill it, nuke it, blast it to smithereens”?

Cartoon: Google+ Wins Because it’s Facebook…Without the Evil

To balance my opinion that being just like Facebook will not help Google+, here’s a cartoon that sums up quite nicely why that may be all some people need as a reason to use it.

As Mike Masnick points out, by simply not being as “evil” as Facebook, Google+ may win.

We shall see.