Announcing Marketing Pilgrim’s social media & reputation management training program

Online Reputation Management TrainingEver felt like you need to brush up on your online reputation management skills? Do you have gaps in your social media marketing training?

Well, today I am launching a new exclusive training course that includes expert advice from Avinash Kaushik, Jennifer Cario, Greg Jarboe, Jeff Hasen, and myself. The new course is a join effort with the leaders in online marketing training, Market Motive and includes:

  • Video lessons and resources are all online and available 24×7.
  • 7 hours of training videos from a respected faculty
  • A curriculum organized into 8 structured modules.
  • 6 downloadable workbooks. Exercises. Progress quizzes.

In addition, if you sign up now, you’ll get access to an exclusive live webinar on April 29th: “Master Your Online Reputation Management In Just 60 Minutes.”

Native Advertising: no budget, little awareness, low demand, but a ton of opportunity [infographic]

As the saying goes, you either see the glass half full, or half empty.

When it comes to native advertising, Copyblogger’s “2014 State of Native Advertising Report” demonstrates that the glass is either almost empty, or has plenty of space for it to fill up!

While almost three quarters of those surveyed had no, or very little, understanding of what native advertising is–with nine out of ten not having any budget set aside for native advertising–you can’t help but see a ton of opportunity. At least, that’s what I see.

native-advertising-report-poster

Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

PewNewsFromSocialNets650

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

PewFacebookNewsByTopic

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.

Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:

Mobile ad spending growth peaked in 2012, Google losing ground to Facebook

Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending.

That doesn’t make for interesting headlines. ;-)

What jumped out for me was the fact that mobile ad spending growth seems to have peaked. Not surprising, as any market eventually grows large enough that it can no longer support meteoric growth rates. After 120% and 105% growth rates over the past couple of years, mobile ad spending will grow a “paltry” 75% this year.

2014 Mobile Ad Spend

Perhaps the most important stat to watch is Facebook’s growth at the apparent expense of Google.

2014 Mobile Ad Share

Also noteworthy, just how far Twitter is behind Facebook. Really Twitter? Just 0.2% uptick for 2014? Ouch!

Viacom and Google finally settle their ongoing lawsuit

google-viacom

The lawsuit that has been going on since THE.BEGINNING.OF.TIME is finally over. Google and Viacom have (not so) quietly settled their dispute.

5 obvious SEO trends for 2014 you’re probably ignoring anyway [infographic]

When you look at the five hot SEO trends for this year, you’ll probably nominate this infographic for “Obvious Infographic of the Year.”

That doesn’t mean you have a handle on all the trends listed, so let this be your wake up call! ;-)

5 SEO Trends for 2014(via)

Final ClickZ Live NY Agenda Reflects Rapidly Evolving Face of Digital Marketing, Advertising and Media

This post is provided by our Events Channel sponsor, ClickZ Live. Marketing Pilgrim readers can save $500 when using discount code “MPGM14″

ClickZ Live New YorkAfter hundreds of submissions from brands and advertising agencies from all over the world, the ClickZ Live content team has selected over 110 speakers to help drive 60 sessions in what is set to be a thought-provoking and engaging week for digital marketers during at the New York Marriott Marquis.

Keeping pace with ever-changing consumer trends is not easy with digital media consumption across devices and engagement at record highs and set to grow further.

With real-time marketing very much at the forefront of advertisers’ minds, I will personally be speaking as a keynote at ClickZ Live New York on Reputation Management and discussing key takeaways from some of the global brands’ biggest reputation blunders of the past year.