When it comes to online reviews of local businesses, we tend to think of Yelp as the king of influence.
Well, according to BrightLocal’s 2014 Local Consumer Review Survey, aside from Word of Mouth, the majority of us prefer to share our recommendations via Facebook. In fact, of the ~5,000 North American consumers surveyed, 38% prefer to share reviews on Facebook, while just 13% share reviews on Yelp.
And, those consumers are heading to the internet to share reviews in greater numbers. As you can see, the number of consumers that check local reviews almost every day, more than doubled in the past 12 months:
With smarter phones and improved local business websites it’s no wonder more of us are using the web to research our offline purchases.