Why you should head to ClickZ Live San Francisco [infographic]

Here’s a handy infographic explaining why you should head to ClickZ Live San Francisco, from our Search Channel sponsor.

clickz-live-san-francisco-infographic

Old Macdonald had a farm with internet, Gee Oh Oh Gee eL Eee!

The Wall Street Journal has exclusive details of Google’s plans to take over the world thanks to a fleet of satellites. It just needs $1 BILLION dollars!

Dr-Evil

Actually the plan is not that evil. It’s not even quasi-evil.

The Goog wants to put into orbit around 180 small, low-orbit satellites that would bring internet to rural areas of the world–allowing Old Macdonald to check-in on the Facebook status of his cows.

“Google and Facebook are trying to figure out ways of reaching populations that thus far have been unreachable,” said Susan Irwin, president of Irwin Communications Inc., a satellite-communications research firm. “Wired connectivity only goes so far and wireless cellular networks reach small areas. Satellites can gain much broader access.”

Why? The money! It’s always about the money.

Does your marketing gel with your social customer service team? [infographic]

Not since chocolate met peanut butter has a partnership been as important as marketing and customer service. With social media playing an increasingly important role in customer service, does your marketing team work closely with your customer service folks?

 social-customer-service-marketersVia Sentiment Metrics

 

Is your creative team on a wild duck hunt or the biggest loser? [infographic]

You may not want to admit it, but the reality is, landing a new client is only half the battle. This infographic from AtTask demonstrates the challenges facing your creative team as they attempt to deliver what you promised the client…
 
Infographic: Creative Teams Live in a Reality ShowThis infographic brought to you by our Infographic Channel sponsor Avalaunch Media.

How to Become a Perceptive Listener

This post was drawn from the teachings contained in Duct Tape Selling – Think Like a Marketer Sell Like a Superstar by John Jantsch

Duct Tape SellingEffective salespeople have always been good listeners. But with today’s information overload, the art of listening has exploded in a way that requires salespeople to be able to monitor and filter what is being said, shared, written and reviewed, and also to identify what an opportunity looks and sounds like through the chaos.

Today’s salesperson must develop listening skills and use monitoring tools that allow them to stay in tune and add insight to the information clients, prospects, and competitors are sharing.

Online tools like Trackur are a powerful way to enable your listening routines, but you’ve also got to develop the human skill necessary to make sense of what you listening to.

How marketers use social media is not normal [infographic]

Those of you that are self-aware that your use of social media likely doesn’t gel with the remainder of the world will find the following amusing.

For those that have been in denial–or just ignorant bliss–then consider this your wake up call.

The “normal” population doesn’t wet its pants with the launch of every new social network and they certainly don’t go giddy over every new brand update.

Marketers Use Social Media

(via)

 

Is Facebook gearing up to force businesses to pay for all promotional posts? (screenshots)

This is total speculation, but could Facebook be getting ready to force businesses to pay for any post that is blatantly promotional in nature?

While enjoying my normal morning browsing of dog photos, family updates, and tennis controversies, Facebook slipped in a small request for me to take a brief survey. Sure, why not?

Here’s what happened next:

Facebook Survey

And this:

Facebook Survey 2

Another one:

Facebook Survey 3

In total, Facebook asked me to look at 14 different posts–some from companies I didn’t follow, some from Pages I did, and others from friends. With each post, I was asked to rate whether I believed it was an ad or not. Interesting, huh?

Now, here’s my speculation on why Facebook is doing this: