Trackur turns the social media monitoring dial to 11

Insights-DownloadAs you know, and by way of disclaimer if you don’t, I am the CEO of the social media monitoring tool Trackur. So, in a blatant act of self-promotion, allow me to share with you some upgrades that I’m pretty excited about.

First up, we’ve made our Insights charts fully downloadable to PDF. Customers will no longer have to navigate Excel to re-create the charts and analytics displayed in their dashboard. Trackur will do all the heavy-lifting, allowing you to provide pretty reports to your clients or boss.

Negative email alertsNext, we announced a new email alert option that will only trigger an email alert for an item our sentiment algorithm has determined to be negative. This is the perfect option for being notified of any reputation attack, while away from your dashboard.

Pilgrims save $900 off Market Motive’s next coached digital marketing training course

Market Motive Discount CouponAs you may have noticed, we’ve partnered with Market Motive to bring you some great training opportunities.

Today, I can offer Marketing Pilgrims $900 of their next digital marketing training course!

It’s a 90-day coached training course, with some of the most respected experts in the industry. Here’s what you get:

  • 10 Week Coached Course Starts June 23
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  • Get Personalized Coaching, Feedback on Exercises, Live Conference Calls
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90% of marketing agencies boast being successful, yet 51% fail at measuring social [infographic]

What I’d really love to see added to this infographic is, of the 90% of agencies that boast success, what percentage of their clients agree with them? ;-)

Sempo_SOS_Infographic_Overview

(Source: SEMPO)

80% of marketers believe mobile is significant, yet allocate just 3% of budget [infographic]

If 8 in 10 search marketers believe that mobile is an important part of the marketing mix, why is it that it makes up just 3% of budget?

Sempo_SOS_Infographic_MobileTrends

(Source: SEMPO)

Scammers, criminals & paedophiles ask Google to scrub their search results

Right to be forgottenWhen the European court of justice ruled that Google must allow citizens the right to be forgotten, they probably thought they were helping drunk college kids, scorned lovers, and those without any fashion sense, take back their web identity.

A noble cause.

According to The Guardian newspaper, what actually happened was the apparent scum of Europe applied to have their shady misdeeds scrubbed from the public eye:

Google said last Monday that it had so far received 41,000 requests to take down sensitive material from people in Europe since the landmark ruling, including a politician with a murky past, a convicted paedophile and a man who had attempted to murder his family and wanted to remove links about his crime. Google chief executive Larry Page has said that nearly a third of the 41,000 requests received related to a fraud or scram [sic], one fifth concerned serious crime, and 12% are connected to child pornography arrests.

Why you should head to ClickZ Live San Francisco [infographic]

Here’s a handy infographic explaining why you should head to ClickZ Live San Francisco, from our Search Channel sponsor.

clickz-live-san-francisco-infographic

Old Macdonald had a farm with internet, Gee Oh Oh Gee eL Eee!

The Wall Street Journal has exclusive details of Google’s plans to take over the world thanks to a fleet of satellites. It just needs $1 BILLION dollars!

Dr-Evil

Actually the plan is not that evil. It’s not even quasi-evil.

The Goog wants to put into orbit around 180 small, low-orbit satellites that would bring internet to rural areas of the world–allowing Old Macdonald to check-in on the Facebook status of his cows.

“Google and Facebook are trying to figure out ways of reaching populations that thus far have been unreachable,” said Susan Irwin, president of Irwin Communications Inc., a satellite-communications research firm. “Wired connectivity only goes so far and wireless cellular networks reach small areas. Satellites can gain much broader access.”

Why? The money! It’s always about the money.