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Infographic Awesomeness: The History of Marketing Channels 2012

posted on August 7, 2012

Back in 2010–you know, when I was actually writing blog posts–I published one of the most successful linkbait posts of all time for Marketing Pilgrim. Our Top 10 Best Infographics for Internet Marketing Pros was a big hit.

Well, two years on, and the fine folks over at Avalaunch Media have updated one of those awesome infographics. So, go ahead and tweet, like, buffer, and pin the History of Marketing Channels 2012 edition. :-)

Want one of your own? Avalaunch Media is creating some of the best infographics around. (That’s a real endorsement, not any of that paid link crappola)

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Trackur Brings Automated Sentiment Analysis to the Masses

posted on July 24, 2012

[Insert message about this technically being a sponsored message, but not really as Andy also technically owns this site, blah, blah, blah]

Trackur may be in its fifth year, and it may be approaching its 50,000th registered user, but the social media monitoring platform is not resting on its laurels.

As of today, Trackur has added automated sentiment analysis to all of its paid social media monitoring plans. Yes, even the uber affordable $18 a month plan!

According to the blog post announcement:

Trackur’s automated sentiment analysis looks at the specific keyword you are monitoring and then determines if the sentiment towards that keyword is positive, negative or neutral with the document. That’s weighted the most in our algorithm. We then also take into account the overall sentiment of the document, but to a lesser extent. We believe this gives you a much more accurate picture of the sentiment towards your saved search.

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Google’s Marissa Mayer Jumps Ship to Yahoo…Brings Life Vest

posted on July 16, 2012

According to reports, Google’s most prominent female executive just jumped ship and…wait for it…will become Yahoo’s new CEO!

Tomorrow!

Wowzas! Did anyone see that coming?

Reports are surfacing from credible sources, including the New York Times…

Ms. Mayer resigned from Google on Monday afternoon by telephone. She starts at Yahoo on Tuesday. Ms. Mayer will also join Yahoo’s board.

In an interview, Ms. Mayer said she “had an amazing time at Google,” where she has worked for the past 13 years, but that ultimately “it was a reasonably easy decision” to take the top job at Yahoo. She said Yahoo is “one of the best brands on the Internet.”

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Marketing Pilgrim Celebrates its 10,000th Post!

posted on June 21, 2012

Apparently, we like to talk about internet marketing…a lot!

This marks our 10,000th post since the site launched back in 2005. In some ways, that is hard to believe, but in many ways it makes a lot of sense. We are blessed to have worked with some of the best writers in the industry–including Frank Reed, Cynthia Boris, Joe Hall, Jordan McCollum, David Vogelpohl, Gareth Davies, Dave Snyder, Janet Meiners, Taylor Pratt and dozens more.

I’m also grateful to the thousands of loyal readers that check in with us every day–eager to catch our unique & quirky habit of finding the most interesting news and breaking it down with expert analysis. All of our readers rock (even the trolls with their overly baited comments make us smile).

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Come Join the Marketing Pilgrim Crew at Search Exchange this July

posted on June 15, 2012

We know how it is. There are a ton of search engine conferences all vying for your precious time and hard-earned dollars.

One that should be high on your list is Search Exchange 2012, being held in Charlotte, NC this July 23 through 25th.

It’s going to be Search Exchange’s biggest event yet, and the list of expert speakers includes a power-team from Marketing Pilgrim: Frank Reed, Joe Hall, and myself.

And, check this out, registration for the 3-day event is just $500!

You can register here.

See you there!

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Google Flags Ustream.tv as Malware; Should it Be Allowed to?

posted on June 11, 2012

What if one of your biggest competitors was given authority to label your business as legit or harmful? Would that be fair?

Well, I just tried to visit ustream.tv–the popular live streaming video site–and was greeted with this warning:

Now, I am a conspiracy theorist through and through, so immediately I start making the connection that YouTube is somewhat of a rival to Ustream.tv and that this just doesn’t smell right.

Does anyone have any deeper insight as to what is going on here? Surely if Ustream.tv can host malware, then YouTube can too. Judging by the warning above, it doesn’t appear that Google has even found any recent malware, so it looks even more suspicious.

Chime in if you have anything to add, while I go back to my tinfoil hat. ;-)

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Facebook’s US Growth Stalls; Can’t Get a Foothold in Asia

posted on June 11, 2012

Here’s something we like to do at Marketing Pilgrim. Discover two interesting stories and tie them together for you.

Take, for example, news that Facebook’s growth in the US is starting to stall…

…Facebook’s user growth rate in the U.S. is slowing sharply. In April, U.S. unique visitors to the website increased to 158 million, up just 5% from a year earlier, according to research firm comScore Inc.

Consider that in 2011 growth was running at 24% and in 2010 a staggering 89%.

As the WSJ points out, the slowdown is likely due to the fact that Facebook is already used by a whopping 71% of all 221 million internet users in the US. So, it’s to be expected that its growth rate would slow down.