The Beginner’s Guide to Timing Your Social Media Sharing

If you have your finger on the pulse of your social communities, you can ignore this post.

Seriously, just ignore it.

It will only make you want to add a comment, fuming, “this doesn’t always apply to every audience.”

Have they gone? OK, for the rest of you, below you’ll find an infographic that will give you a solid foundation from which to build you own timing for your social  media sharing. You’ll eventually get an idea of when best to post for your audience, but for now, follow these guidelines and then adapt and test. ;-)

The Best Time to Post to Social Media Networks

(courtesy Social Caffeine)

SES London: Affordable Content Marketing for Small Businesses [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Lisa Myers of Verve Search to share some ideas for content marketing that doesn’t cost the earth.

Save $500 on ClickZ Live New York with Coupon Code ‘MPGM14′

ClickZ Live New YorkI’ve already mentioned why you should make sure ClickZ Live NYC is on your list of conferences to attend this year–including catching my keynote!

Just in case you’ve not yet registered, we have a $500 off coupon code to share with you: MPGM14

What can you expect at ClickZ Live New York?

Learn about the latest trends and challenges facing digital marketers, including:

  • How to optimize across all marketing platforms for Higher Conversions
  • What effect new Technologies will have on your business
  • How to integrate EmailSocial Media and Mobile into your overall strategy
  • What marketers are doing with Big Data and Web Analytics
  • The important marriage between Brand & Agency

See you there!

Win One of 3 Signed Copies of Repped: 30 Days to a Better Online Reputation, by Andy Beal

Repped: 30 Days to a Better Online ReputationAs long-time Pilgrims will know, I like to organize the occasional book giveaway–and we’ve given away some amazing books in the post.

I hope this one is equally of value, as I am giving away 3 signed copies of my new book, Repped: 30 Days to a Better Online Reputation.

In Repped, I walk you through a practical and actionable process for building, managing, monitoring and repairing your online reputation. It’s only been available for a few weeks, but is has already racked-up an impressive Amazon review profile.

If you’d like to be one of the 3 lucky winners, just leave a comment below. Three lucky readers will be chosen at random on March 5th.

Good luck!

Winners: Congrats to our 3 winners.

Google to Gain Superhuman Bot Fighting Powers, Thanks to a Spider

Spider.ioFor much of 2012, Marketing Pilgrim was under the “attack” of a rather nasty bot. Not bad enough to take down the site, but it certainly made it difficult to wade through our Google Analytics.

Thanks to the expert research of Spider.io, we were able to finally identify the characteristics of the attack, and block the offending bot browsers. So, unlike many Google acquisitions, that leave us scratching us scratching our heads, its purchase of Spider.io and team makes a lot of sense.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.

WhatsApp(ened)? Facebook Paid $19B for an Instant Messaging Company? Seriously?

WhatsApp

That typical exchange? Worth, wait for it, $19 BILLION!

That’s how much Facebook just paid for messaging service WhatsApp. Who app? Exactly!

WhatsApp is the YouTube of 2014, in that it’s the largest venture back acquisition of our time–earning Sequoia approximately $3B on its $60M investment.

Crazy stuff huh?

While I’m not personally a user of WhatsApp, apparently 400M+ are using the service. That apparently caught the eye of both Google and Facebook, despite Facebook previously turning one of the co-founders down in a job interview. As Pretty Woman once said, “big mistake, huge!”

Steve Jobs once criticized Dropbox as being a feature, not a product. And, that’s kinda how I see WhatsApp. I certainly can’t see why it would be worth $19B, especially when you consider the company has vowed to never sell ads!

Top 12 Steps to a Better Online Reputation [infographic]

In my new book, Repped: 30 Days to a Better Online Reputation, I provide a practical guide to building, managing, and repairing your online reputation. To get you started, here are the top 12 steps you should take in online reputation management.

12 Steps to a Better Online Reputation

Thanks to the Avalaunch Media guys (one of our sponsors) for helping once again to create a fine infographic.