Does your marketing gel with your social customer service team? [infographic]

Not since chocolate met peanut butter has a partnership been as important as marketing and customer service. With social media playing an increasingly important role in customer service, does your marketing team work closely with your customer service folks?

 social-customer-service-marketersVia Sentiment Metrics

 

Is your creative team on a wild duck hunt or the biggest loser? [infographic]

You may not want to admit it, but the reality is, landing a new client is only half the battle. This infographic from AtTask demonstrates the challenges facing your creative team as they attempt to deliver what you promised the client…
 
Infographic: Creative Teams Live in a Reality ShowThis infographic brought to you by our Infographic Channel sponsor Avalaunch Media.

How to Become a Perceptive Listener

This post was drawn from the teachings contained in Duct Tape Selling – Think Like a Marketer Sell Like a Superstar by John Jantsch

Duct Tape SellingEffective salespeople have always been good listeners. But with today’s information overload, the art of listening has exploded in a way that requires salespeople to be able to monitor and filter what is being said, shared, written and reviewed, and also to identify what an opportunity looks and sounds like through the chaos.

Today’s salesperson must develop listening skills and use monitoring tools that allow them to stay in tune and add insight to the information clients, prospects, and competitors are sharing.

Online tools like Trackur are a powerful way to enable your listening routines, but you’ve also got to develop the human skill necessary to make sense of what you listening to.

How marketers use social media is not normal [infographic]

Those of you that are self-aware that your use of social media likely doesn’t gel with the remainder of the world will find the following amusing.

For those that have been in denial–or just ignorant bliss–then consider this your wake up call.

The “normal” population doesn’t wet its pants with the launch of every new social network and they certainly don’t go giddy over every new brand update.

Marketers Use Social Media

(via)

 

Is Facebook gearing up to force businesses to pay for all promotional posts? (screenshots)

This is total speculation, but could Facebook be getting ready to force businesses to pay for any post that is blatantly promotional in nature?

While enjoying my normal morning browsing of dog photos, family updates, and tennis controversies, Facebook slipped in a small request for me to take a brief survey. Sure, why not?

Here’s what happened next:

Facebook Survey

And this:

Facebook Survey 2

Another one:

Facebook Survey 3

In total, Facebook asked me to look at 14 different posts–some from companies I didn’t follow, some from Pages I did, and others from friends. With each post, I was asked to rate whether I believed it was an ad or not. Interesting, huh?

Now, here’s my speculation on why Facebook is doing this:

Google acquires the company it previously discredited: Click Forensics

Now here’s something you don’t see every day.

Google has acquired a company that it spent years trying to undermine: Click Forensics.

Of course, as the WSJ reports, Click Forensics is now called Adometry, but that’s just the new name for the company that Google worked so hard to discredit. Here are just a couple of posts that show how hard Google worked to belittle the company’s click fraud research.

Now it seems Google wants the company’s click fraud technology, but, more likely, they’re interested in its ad attribution business.

Terms of the deal have not been disclosed, but Google officials said the acquisition did not have to pass through any regulatory hurdles. Adometry raised $8 million in funding in early 2013. The firm will continue to operate independently, as least for the near future, Google said.

Get Andy Beal’s new book Repped for just $0.99…but hurry!

repped-saleIf you’ve not yet bought your copy of Repped: 30 Days to a Better Online Reputation I forgive you. :-P

Now is your chance to right what is obviously a glaring omission and pick up the Kindle version for just $0.99! Amazon has Repped on sale until tomorrow evening, at which point the price will jump up and you’ll kick yourself for missing out on this great deal.

If you’re not a Kindle kind of person, never fear. You can buy a copy of the paperback at 50% off this week only. Just head to this online store and use discount code: N6LH5FGW

All joking aside, my sincere thanks to all those that have already purchased a copy, especially those that have shared their 5-star praise on Amazon.