How marketers use social media is not normal [infographic]

Those of you that are self-aware that your use of social media likely doesn’t gel with the remainder of the world will find the following amusing.

For those that have been in denial–or just ignorant bliss–then consider this your wake up call.

The “normal” population doesn’t wet its pants with the launch of every new social network and they certainly don’t go giddy over every new brand update.

Marketers Use Social Media

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Is Facebook gearing up to force businesses to pay for all promotional posts? (screenshots)

This is total speculation, but could Facebook be getting ready to force businesses to pay for any post that is blatantly promotional in nature?

While enjoying my normal morning browsing of dog photos, family updates, and tennis controversies, Facebook slipped in a small request for me to take a brief survey. Sure, why not?

Here’s what happened next:

Facebook Survey

And this:

Facebook Survey 2

Another one:

Facebook Survey 3

In total, Facebook asked me to look at 14 different posts–some from companies I didn’t follow, some from Pages I did, and others from friends. With each post, I was asked to rate whether I believed it was an ad or not. Interesting, huh?

Now, here’s my speculation on why Facebook is doing this:

Google acquires the company it previously discredited: Click Forensics

Now here’s something you don’t see every day.

Google has acquired a company that it spent years trying to undermine: Click Forensics.

Of course, as the WSJ reports, Click Forensics is now called Adometry, but that’s just the new name for the company that Google worked so hard to discredit. Here are just a couple of posts that show how hard Google worked to belittle the company’s click fraud research.

Now it seems Google wants the company’s click fraud technology, but, more likely, they’re interested in its ad attribution business.

Terms of the deal have not been disclosed, but Google officials said the acquisition did not have to pass through any regulatory hurdles. Adometry raised $8 million in funding in early 2013. The firm will continue to operate independently, as least for the near future, Google said.

Get Andy Beal’s new book Repped for just $0.99…but hurry!

repped-saleIf you’ve not yet bought your copy of Repped: 30 Days to a Better Online Reputation I forgive you. :-P

Now is your chance to right what is obviously a glaring omission and pick up the Kindle version for just $0.99! Amazon has Repped on sale until tomorrow evening, at which point the price will jump up and you’ll kick yourself for missing out on this great deal.

If you’re not a Kindle kind of person, never fear. You can buy a copy of the paperback at 50% off this week only. Just head to this online store and use discount code: N6LH5FGW

All joking aside, my sincere thanks to all those that have already purchased a copy, especially those that have shared their 5-star praise on Amazon.

Instagram posts get 120x Twitter engagement & 58x Facebook!

New research from Forrester suggests marketers are barking up the wrong social media tree.

If you’re tired of being filtered by Facebook, or lost in the noise of scheduled tweets, then you should turn your attention to Instagram. Here’s why:

Instagram Engagement

Of course, there are always a few “gotchas” with stats like this. For instance, part of the impressive engagement on Instagram comes from the much smaller audience–so you’re fighting less for attention. Also, Facebook reportedly gets a brand’s message in front of just 6% of its following, whereas Instagram doesn’t filter brands.

Lastly, let’s look at what constitutes “engagement.” On Twitter it might be the retweet of that post that took you 2 hours to write. On Facebook, it could constitute the sharing of an infographic you dropped a couple of Gs on to produce. Instagram? They double tapped their smartphone to add a little heart to that photo of your office dog wearing a bandana.

Now’s the perfect time to sponsor Marketing Pilgrim!

If you’ve been on the fence about sponsoring Marketing Pilgrim, now’s the time to pull the trigger–or get off the fence, if you’re not a fan of mixing metaphors. ;-)

We have a number of popular channels that have become available, and we’re adding some great discounts to anyone that sponsors one before the end of April.

As sponsor, you’ll get your display ads in front of our audience of affluent marketers, and be able to submit two guest posts for review. In addition, you’ll be joining the likes of these awesome sponsors:

Read this before handing Google $1500 for Google Glass today

Google GlassToday is the day that Google allows anyone to purchase its wearable Google Glass tech. Based on the price tag and low specs (pardon the pun) I expect literally dozens of you to stampede the Google servers.

If you do plan to hand over $1500 for something that could lead to ridicule–and even a mugging–Reuters published a piece that has absolutely nothing to do with Google Glass, yet everything to do with Google Glass.

Google’s updated terms of service added a paragraph stating that “our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.