Yahoo has released details of a survey that further strengthens the relationship betweening online searches and offline sales.
Working with Compete, Inc., Yahoo analyzed the online shopping behavior of a panel of two million internet users and conducted a survey of over 400 apparel shoppers who used search, visited one of 49 apparel retailer or manufacturer sites and subsequently purchased apparel offline.
The key findings include:
Search Influences Offline Purchasing
According to the findings, 78% of people who purchased apparel offline after using Internet search reported that search influenced their store visit and purchase. Nearly half (47%) of these buyers have also purchased apparel online and spend 26% more on apparel annually than those who do not use search.