More Proof Online Searches Lead to Offline Sales

Yahoo has released details of a survey that further strengthens the relationship betweening online searches and offline sales.

Working with Compete, Inc., Yahoo analyzed the online shopping behavior of a panel of two million internet users and conducted a survey of over 400 apparel shoppers who used search, visited one of 49 apparel retailer or manufacturer sites and subsequently purchased apparel offline.

The key findings include:

Search Influences Offline Purchasing
According to the findings, 78% of people who purchased apparel offline after using Internet search reported that search influenced their store visit and purchase. Nearly half (47%) of these buyers have also purchased apparel online and spend 26% more on apparel annually than those who do not use search.

Google Fails to Move Microsoft Suit to California

According to PC Pro, Google has failed in its attempt to have the case brought by Microsoft over its ex-employee Kai-Fu Lee to be heard in California.

Google Devolving Advertising?

Do you remember the time when Yellow Pages ads were about the most effective form of print advertising for small businesses?

That was a few years ago, before Google brought PPC to the masses. Now, according to WSJ, Google would like to take SMBs back to the dark ages by offering print ads.

Google co-founder Sergey Brin told investors earlier this month that its magazine-ad deals are part of a test, although he added that “hundreds of other publications have expressed interest in participating.” The company won’t discuss further specifics of the magazine “test” or any other possible ad brokering activities under consideration. But it is likely that any Google system will provide tools to make it easier for advertisers to target a susceptible audience and track the ads’ performance, as Google’s online ads have done. One possibility: a system of counting the phone calls to toll-free-response numbers featured in Google-placed print ads. That way, advertisers could gauge the success of their ads and Google could charge advertisers only for each response they get — as it does online.

Dan Gillmor Not Happy With Forbes’ Attack on Blogs

Dan Gillmor’s feathers are ruffled by a new story from Forbes and I can’t say I blame him. The article in question pretty much labels bloggers as low-lifes who love to cause trouble.

I would never do such a thing but for kicks, how about we all link to Forbes using “trashy magazine“. :-)

Podcasting Just a Bubble?

Heather Green looks at whether podcasting is just a bubble…

28% of the people surveyed were aware of podcasting, but only 2% actually listened to podcasts.

Yahoo doesn’t seem to think podcasting is just a passing fad, and I don’t either. I’m just not sure where the money is going to come from? Adam Curry has ads and promo’s in his podcast, but I only put up with them because of the quality of his show. Not many other podcasts will have that luxury.

Hat-tip Adverblog.

LookSmart Unveils 161 New Vertical Search Sites

In an effort to position itself as the leader in vertical search, LookSmart has announced the launch of 161 new vertical search sites in a variety of categories.

In total, LookSmart’s 181 vertical sites fall under the following 13 categories: Auto, Music, Education, Food, Home Living, Money, Health, Cities, Sports, Recreation, Travel, Tech and Games, and Style. LookSmart aims to provide consumers with essential information for passions, needs and repetitive tasks encountered in everyday life.

I have to admit that at first glance, the link tunneling used to narrow down each vertical, appears to work very well. After tunneling thru “Auto” to “Luxury Autos” to “Acura RL“, I was presented with relevant results and some neat refining options.

Could this be the model LookSmart has been searching for? (pardon the pun).

Bill Gates Comments on Google

SmartMoney has some choice comments from Bill Gates…

Gates said excellent people work at Google, based in Mountain View, Calif., but he said the state of Internet content search remains terrible compared to what the industry can achieve.

He also said the company has no intention of trying to acquire Google or any another major player in the Internet-search category, the paper reported.

“We do not fear Google, but there is intense competition between us”

“We do not fear Google”…I guess he missed the Sunday-school class on David and Goliath then.