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From our press release…
RALEIGH, N.C. â€“ October 17th, 2005–Fortune Interactive LLC , an interactive marketing firm specializing in search engine marketing, today announced the launch of its innovative Web log (commonly known as blog) marketing service for companies seeking to build, launch and promote corporate blogs.
Global information provider comScore Networks estimates 50 million Americans visited Web logs in the first quarter of 2005. This figure represents a 45 percent increase over the number of visitors for the same period in 2004.
Web logs, which are structured like informational journals, differ greatly from static Web sites. Web logs are updated regularly with new posts and entries. In addition, Web logs are more interactive and encourage feedback via features such as comments functions, trackbacks and tag boards.