Google Running Geo-Targeted RSS Ads

Kevin Newcomb looks at the not so widely known practice from Google.

Google has quietly been running geo-targeted contextual ads in RSS feeds for several months, but many advertisers, agencies, and analysts contacted by ClickZ were surprised to learn about the placements.

The targeting came to the attention of a New York City-based ClickZ editor when an ad for a nearby single-location spa showed up on an RSS feed for a blog about Apple Computers. The same ad was targeted to other editors in New York, but not to others outside the city. The ad did not seem to be contextually targeted, but entirely targeted by location.

Fortune Interactive Taps Cindy Akus to Lead Marketing Efforts

Andy Beal and Cindy Akus are no longer associated with Fortune Interactive. View Andy’s consulting services.

I know you may not want to hear about Fortune Interactive’s growth, but I’m excited to announce our latest team member, Cindy Akus, Marketing and Communications Manager.

Cindy is an award-winning PR practitioner with extensive media relations, marketing and events planning experience. She comes to us from French/West/Vaughan (FWV), the Southeast’s largest public relations, public affairs and brand communications agency and is going to be instrumental in the growth of our company and the launch of new products that focus on online media relations (more to come soon).

Second Annual Blog-X Awards

TechWeb is calling for nominations for your favorite tech blog.

You’re only allowed to click thru to this link, if you promise to vote for Marketing Pilgrim. No crossing fingers, either! ;-)


Google a Threat to Quality?

I know I’m a little late to comment on the Google Base story, but I spent all day moving home, which kept me a little out of the loop.

That being said, it’s amazing the information you can browse from your Blackberry. ;-)

It’s scary to think of how the internet will look in a few years, thanks to Google. While there is no doubt that Google’s plans to introduce low-cost or free services, is appealing to many, you can’t help but think that the quality will suffer.

Google Base is a good example. If indeed the new service becomes a free alternative to eBay, and eBay loses market share, where will the innovation come from? There are many instances where I could use a free service for my needs, yet the adage, “you get what you pay for” is always so true.

Google Releases Q3 2005 Earnings

Gary Price has a good summary of Google’s Q3 earnings announcement.

…net income for the third quarter was $381 million as compared to $343 million in the second quarter, an increase of 11%

Blog Spam Upon Spam

Not sure who Christian Richardson is, but he sure likes creating a lot of search-related blogs. More than 60 blogs!!

Jupiter Podcast on Blogging

Gary Stein points to a recent Jupiter podcast on blogs.