Direct Email Opened Less but More Efficient

The NYT reports on a new study by DoubleClick that suggests that commercial email recipients are becoming more selective.

…statistics in August showing that consumers were opening direct-marketing e-mail messages less often than last year, but were more likely to end up buying products if they clicked on the links in such messages. (The data, gathered from several billion messages, compared the second quarter of 2005 with the same period in 2004.)

Anyone know the net effect? Did the increased conversion rate balance out the decreased open-rate?

PubSub Launches New Tools

ClickZ has details on new services from PubSub.

PubSub is today expected to unleash a new site ranking tool, called LinkRanks, that measures the “strength, persistence, and vitality” of links pointing to and from a given Web site.

Additionally, PubSub has begun an effort to compile lists of influential Weblogs by category, which could be of use to media buyers and planners eager to buy advertising in blogs.

Google Talk the First Step to Index Voice Files?

Charlene Li peeks into the future of Google Talk and sees a very useful application emerging.

…think of the real-world applications, ranging from cheaper call center management (there’s some software today that does this, like Witness Systems and VoiceLog), to eliminating the need to keep detailed notes from conference calls. My personal dream application: archiving all of my voicemails and being able to search through them, just like my emails.

The potential is huge. Imagine being able to search transcripts of Presidential addresses, the TV interview with your favorite movie star or even being alerted whenever someone on NPR mentions your company. You can get that now, but only after some unfortunate soul has typed it all up.

A Closer Look at The Long Tail and Vertical Search

AlwaysOn has Wired editor-in-chief, Chris Anderson, discussing how The Long Tail model applies to vertical search.

BlowSearch In Trouble?

Tis the season for executive shuffles as Joe Holcomb reports that his former employers have left BlowSearch.

BlowSearch is dead in my book. It’ll stay alive because the guys who took it over will run it as a simple re-aggregator of pay per click listings. However its value to advertisers is NIL.

Google Tests Remove Results Option

Danny reports on a new feature that Google is testing…

Google’s testing a new option letting a small percentage of people remove results they don’t like from their own personalized search results. This will only happen if you’re logged in and using Google Personalized Search. In other words, see a page you don’t like? You can block that page from coming back. It only will impact the personalized results you see — not the personalized results of others or general results that anyone sees.

Websourced Fires Two Executives

The Raleigh N&O reports that the BOD of my previous employer, WebSourced, have fired Jeff Martin and Mark Camphaug, both VPs at the company.

That’s all I’m saying about it.