Google Does Blog Search

Is this the end for Technorati, Feedster et al? Google has today announced the launch of Blog Search.

Blog Search includes content from blogs all over the web (in other words, not just from our own service, Blogger). And we’re continuously adding new content, very nearly in real time. That way you can find commentary on breaking news as it’s being created by millions of individuals. Or get the latest take on the premiere of a new TV show.

SEO Outperforms PPC

According to a new iProspect study, SEO realizes a higher ROI than PPC.

iProspect President, Robert Murray commented on the findings, ”Three times as many marketers who outsource the management of their natural search engine optimization and also participate in pay per click advertising recognize a higher ROI from SEO than from PPC.

MSN Seeks Forum Members Help in Improving Search Results

Eric Lander reports that MSN is seeking advice from the members of Webmaster World on how to improve their search algorithm and user experience.

I don’t know, those WW folks are a shy bunch. ;-)

Oodle Targets College Audience

According to ClickZ, classified search engine Oodle (love that name) is broadening its regional classifieds aggregation strategy to include classifieds sites targeted toward students at colleges and universities.

College students are a ripe, but underserved audience for classified ads, Faith Sedlin, co-founder and VP of marketing at Oodle, told ClickZ News. “They’re online all the time — more than 90 percent are online every day. And they’re bargain-hunters,” Sedlin said. “We think they’re underserved because they’re not seeing all of the listings out there.”

If they could figure out how to tap into the 50+ audience range, they too are ripe for the picking. My parents (and in-laws) love going to yard sales and finding bargains. “Oh look, a cream-pourer in the shape of a kitten and only $2!!!”

Microsoft’s Ballmer – ‘I’ve never thrown a chair in my life’

The Telegraph has some extracts from a recent Steve Ballmer presentation, including…

Ballmer insists: “I’ve never thrown a chair in my life.”

Translation? “I may have helped it gain maximum velocity in order to defy gravity for a few seconds”.

On cussing like a sailor…

“Did I want to keep that fellow at the company? Yes. Did I say I wanted to compete with Google? I don’t know what words . . . Did he write down the exact words? I don’t know. By and large I made a commitment nine years ago that I was not going to curse. I know I’ve had one or two transgressions in nine years, but I made that commitment to myself. Is that one of them? I don’t recall.”

Video Game Advertising Hot on the Heels of Search

Want to know the second fastest growing advertising channel (behind SEM)? Apparently advertisers are getting pumped-up by video game advertising, according to ClickZ.

According to the Jack Myers 2006 Marketing and Advertising Spending Forecast, in-game advertising is expected to grow by 40 percent in 2006, though it will still represent less than one percent of total ad spend. Online advertising will increase by 27 percent to reach a 6.4 percent market share.

I can see it now. Google buys Rockstar and all of a sudden AdWords ads start appearing alongside Grand Theft Auto….Finger Print Remover – just held up the jewelry store? Best prices in finger print removal”.

Speaking at PubCon 10

Looks like I’ll be speaking at Webmaster World’s PubCon in Las Vegas.

Brett kindly asked me to speak and I decided that it’s time I found out if it lives up to its great reputation. :-)

Now, if I could just find a new company to shamelessly plug at the event. ;-)