Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

PewNewsFromSocialNets650

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

PewFacebookNewsByTopic

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.

Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:

Mobile ad spending growth peaked in 2012, Google losing ground to Facebook

Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending.

That doesn’t make for interesting headlines. ;-)

What jumped out for me was the fact that mobile ad spending growth seems to have peaked. Not surprising, as any market eventually grows large enough that it can no longer support meteoric growth rates. After 120% and 105% growth rates over the past couple of years, mobile ad spending will grow a “paltry” 75% this year.

2014 Mobile Ad Spend

Perhaps the most important stat to watch is Facebook’s growth at the apparent expense of Google.

2014 Mobile Ad Share

Also noteworthy, just how far Twitter is behind Facebook. Really Twitter? Just 0.2% uptick for 2014? Ouch!

Viacom and Google finally settle their ongoing lawsuit

google-viacom

The lawsuit that has been going on since THE.BEGINNING.OF.TIME is finally over. Google and Viacom have (not so) quietly settled their dispute.

5 obvious SEO trends for 2014 you’re probably ignoring anyway [infographic]

When you look at the five hot SEO trends for this year, you’ll probably nominate this infographic for “Obvious Infographic of the Year.”

That doesn’t mean you have a handle on all the trends listed, so let this be your wake up call! ;-)

5 SEO Trends for 2014(via)

Final ClickZ Live NY Agenda Reflects Rapidly Evolving Face of Digital Marketing, Advertising and Media

This post is provided by our Events Channel sponsor, ClickZ Live. Marketing Pilgrim readers can save $500 when using discount code “MPGM14″

ClickZ Live New YorkAfter hundreds of submissions from brands and advertising agencies from all over the world, the ClickZ Live content team has selected over 110 speakers to help drive 60 sessions in what is set to be a thought-provoking and engaging week for digital marketers during at the New York Marriott Marquis.

Keeping pace with ever-changing consumer trends is not easy with digital media consumption across devices and engagement at record highs and set to grow further.

With real-time marketing very much at the forefront of advertisers’ minds, I will personally be speaking as a keynote at ClickZ Live New York on Reputation Management and discussing key takeaways from some of the global brands’ biggest reputation blunders of the past year.

The Beginner’s Guide to Timing Your Social Media Sharing

If you have your finger on the pulse of your social communities, you can ignore this post.

Seriously, just ignore it.

It will only make you want to add a comment, fuming, “this doesn’t always apply to every audience.”

Have they gone? OK, for the rest of you, below you’ll find an infographic that will give you a solid foundation from which to build you own timing for your social  media sharing. You’ll eventually get an idea of when best to post for your audience, but for now, follow these guidelines and then adapt and test. ;-)

The Best Time to Post to Social Media Networks

(courtesy Social Caffeine)

SES London: Affordable Content Marketing for Small Businesses [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Lisa Myers of Verve Search to share some ideas for content marketing that doesn’t cost the earth.