Win One of 3 Signed Copies of Repped: 30 Days to a Better Online Reputation, by Andy Beal

Repped: 30 Days to a Better Online ReputationAs long-time Pilgrims will know, I like to organize the occasional book giveaway–and we’ve given away some amazing books in the post.

I hope this one is equally of value, as I am giving away 3 signed copies of my new book, Repped: 30 Days to a Better Online Reputation.

In Repped, I walk you through a practical and actionable process for building, managing, monitoring and repairing your online reputation. It’s only been available for a few weeks, but is has already racked-up an impressive Amazon review profile.

If you’d like to be one of the 3 lucky winners, just leave a comment below. Three lucky readers will be chosen at random on March 5th.

Good luck!

Winners: Congrats to our 3 winners.

Google to Gain Superhuman Bot Fighting Powers, Thanks to a Spider

Spider.ioFor much of 2012, Marketing Pilgrim was under the “attack” of a rather nasty bot. Not bad enough to take down the site, but it certainly made it difficult to wade through our Google Analytics.

Thanks to the expert research of Spider.io, we were able to finally identify the characteristics of the attack, and block the offending bot browsers. So, unlike many Google acquisitions, that leave us scratching us scratching our heads, its purchase of Spider.io and team makes a lot of sense.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.

WhatsApp(ened)? Facebook Paid $19B for an Instant Messaging Company? Seriously?

WhatsApp

That typical exchange? Worth, wait for it, $19 BILLION!

That’s how much Facebook just paid for messaging service WhatsApp. Who app? Exactly!

WhatsApp is the YouTube of 2014, in that it’s the largest venture back acquisition of our time–earning Sequoia approximately $3B on its $60M investment.

Crazy stuff huh?

While I’m not personally a user of WhatsApp, apparently 400M+ are using the service. That apparently caught the eye of both Google and Facebook, despite Facebook previously turning one of the co-founders down in a job interview. As Pretty Woman once said, “big mistake, huge!”

Steve Jobs once criticized Dropbox as being a feature, not a product. And, that’s kinda how I see WhatsApp. I certainly can’t see why it would be worth $19B, especially when you consider the company has vowed to never sell ads!

Top 12 Steps to a Better Online Reputation [infographic]

In my new book, Repped: 30 Days to a Better Online Reputation, I provide a practical guide to building, managing, and repairing your online reputation. To get you started, here are the top 12 steps you should take in online reputation management.

12 Steps to a Better Online Reputation

Thanks to the Avalaunch Media guys (one of our sponsors) for helping once again to create a fine infographic.

Phew, That Was Close! Court Rules You CAN Link to Another Web Site

Link or Cake?It almost seems crazy that we even need a court ruling on this, but the Court of Justice of the European Union (CJEU) has ruled that it is legal to link to another web site.

Google’s sphincter just relaxed a little.

I mean, can you imagine an internet where we needed to get permission before linking to each other? Google, for one, would have to shut down immediately. Fortunately, the courts–at least this European one–have obviously read the legal text, “How to state the bleedin’ obvious” and ruled on a case where some journalists where claiming that a link to their story infringed on their copyright.

The plaintiffs wanted to be compensated for the hyperlinks placed by Retriever because, they alleged, the defendant infringed on copyrights by linking to the articles without paying the copyright holder…

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Uneducated Australians Enjoy the Highest Online Marketing Salaries

You’ve got to love the awesome data that Moz shares with the interwebz.

Their latest 2014 Industry Survey was already eye-opening, but now they’ve sliced and diced it even further. In fact, thanks to some new findings, we now find that if you want to make the most in internet marketing, you should move to Australia:

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Oh, and don’t bother graduating from high school–self taught marketers are doing just fine, thank you.

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Of course, the cost of living in Australia is roughly 50% higher than in the US, and those that don’t complete high school are likely PHD caliber–they just realized they could make a lot of money versus going to college.