Facebook is the Most Visited Social Network; Twitter and Google+ Tied for 3rd

Forrester surveyed 60,000+ US adults to find out which social networks are popular with different generations.

Infographic

The follow up question should be, “Which of the following websites do you intentionally visit at least monthly?” I’m looking at you, Google+!

Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

nielsen-ad-spend-pct-change

Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

Screen Shot 2014-01-28 at 8.57.07 AM

It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

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So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.

 

Have You Considered Channel Sponsorship?

Have you considered placing your company in front of Marketing Pilgrim’s savvy audience of influential marketers? While we still have some great channels available, these companies are already a step ahead of you:

  • Avalaunch Media – infographic design and promotion services.
  • AdLift – get your free SEO audit today!
  • ClickZ Live New York – the must attend event for digital marketers.
  • SMX West – bringing the best internet marketing minds together in San Jose.
  • Text Link Brokers – go beyond simple back links, with Text Link Brokers various packages.
  • Marketing Optimizer – try their all-in-one web marketing platform.
  • Trackur – the world’s leading social media monitoring tools.

Your Channel Sponsorship not only gets your display ads in front of our audience, but you also get to display your brilliance with our native advertising options.

Google Managers Could Face Life Imprisonment for Defamation…

Freedom of Speech…in India.

…for the words of a Blogspot.com customer.

Whaaat?

No, seriously. The WSJ is reporting on a case now before the Indian Supreme Court that will effectively decide if Google (and others) can be held “liable for criminal activities on its network.”

The case against Google was brought by Visaka, which makes corrugated cement and asbestos fiber sheets, after an anti-asbestos blog hosted by Blogspot contained allegations Visaka was being protected because it was backed by leaders of the ruling Congress party. Visaka said it had no connection to the party and filed a case charging Google India with criminal conspiracy, defamation and publishing content that is defamatory.

Hangout with Andy Beal & Discuss How to Crush Bad Reviews – Jan 29

HOA - Crush Bad ReviewsI have to admit, when I was first asked if I would help lead a HOA, I wondered which Home Owners Association cared enough about reputation management. ;-)

Apparently, it’s actually a Hangout On Air where y’all can join in and listen to a discussion I’ll have with James Wirth and Erik Koto from QuestionPro.

The HOA is titled “4 Steps to CRUSH Bad Online Reviews” and I’ll be there to give my advice on handling bad online reviews as well as to talk about my upcoming book, Repped.

The Hangout will take place on January 29th at 11am PST/2pm EST.

You can register at http://bit.ly/crushbadreviews

If you’re new to Google+ Hangouts on Air – all you need is a Google+ account to register – or just come back on the day and watch live without registering.

Search Marketing Salaries Dropped 9% Last Year

The new SEMPO salary survey doesn’t hold much in the way of good news for those in the search marketing space.

According to the results, overall salaries dropped more than 9% last year. While that might set off alarm bells, you need to consider that there was a 10% increase in those joining the industry for the first time–and therefore dragging down the average salary. That said, the VP level salary is down considerably since 2007.

That’s your bad news, good news, bad news, sandwich for the day. :-)

SEMP Search Marketing Salaries 2013

Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO

guest-postsMatt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by announcing the demise of guest blogging as a tactic for getting backlinks.

It’s a lengthy post, with lots of justifications for the move, but boils down to this:

“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”