Uneducated Australians Enjoy the Highest Online Marketing Salaries

You’ve got to love the awesome data that Moz shares with the interwebz.

Their latest 2014 Industry Survey was already eye-opening, but now they’ve sliced and diced it even further. In fact, thanks to some new findings, we now find that if you want to make the most in internet marketing, you should move to Australia:

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Oh, and don’t bother graduating from high school–self taught marketers are doing just fine, thank you.

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Of course, the cost of living in Australia is roughly 50% higher than in the US, and those that don’t complete high school are likely PHD caliber–they just realized they could make a lot of money versus going to college.

Is it Time to Give Your Mobile Marketing a Push? [infographic]

Responsys would like y’all to know that if you’re not using push notifications as part of your mobile marketing strategy, you’re leaving money on the table.

As much as 76% of consumers have enable push notifications on their phone and, this is the important part, marketers witness 50% higher open rates with push notifications versus email–and double the click-through rates!

Here’s further information…in case you need a push! ;-)

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Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?

youtubeIt seems the management at Google are trying to kill two birds with one stone.

First, make sure that long time Google employee Susan Wojcicki stays motivated, and most importantly, stays with Google.

Second, find someone that can take YouTube to the next level.

As re/code reports, Wojcicki is set to be named as the next head of the world’s largest video site:

Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role…It’s unclear what Wojcicki’s move will mean for YouTube itself. Over the past few years the video site has generated grumbling from some programmers, who have found it hard to make significant money there, and from some advertisers, who would like it behave more like a TV network.

30% of Profits Donated to Charity, When You Buy Andy Beal’s New Book “Repped” (This Week Only!)

Repped: 30 Days to a Better Online ReputationIn case you’ve spent the past couple of weeks pacing the floor, waking up in a cold sweat, and generally super excited* about the pending availability of my new book, Repped: 30 Days to a Better Online Reputation, I have good news:

You can now buy the book at Amazon in both paperback and Kindle versions.

For less than $13, you’ll get a practical and actionable guide to building, managing, monitoring and repairing your online reputation. The book is perfect for individuals and companies, so really everyone should pick up a copy.

Just in case protecting your online reputation is not incentive enough to rush straight over to Amazon.com, I have another one for you. For one week only (starting today) 30% of all profits will be donated to three worthy non-profits: Wounded Warrior Project, The V Foundation, and the Raleigh Rescue Mission.

Esurance Wins the Super Bowl

Let’s be honest, the reason why brands spend so much time and effort on their Super Bowl ads, is because they hope they will “go viral.” They’re even willing to spend $4M just to have it aired.

That’s why the Esurance ad is marketing brilliance.

Instead of spending $4M and hoping your ad will go viral, save the cash, and get everyone tweeting like crazy!

Genius!

Facebook is the Most Visited Social Network; Twitter and Google+ Tied for 3rd

Forrester surveyed 60,000+ US adults to find out which social networks are popular with different generations.

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The follow up question should be, “Which of the following websites do you intentionally visit at least monthly?” I’m looking at you, Google+!

Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

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Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

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It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

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So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.