WhatsApp(ened)? Facebook Paid $19B for an Instant Messaging Company? Seriously?

WhatsApp

That typical exchange? Worth, wait for it, $19 BILLION!

That’s how much Facebook just paid for messaging service WhatsApp. Who app? Exactly!

WhatsApp is the YouTube of 2014, in that it’s the largest venture back acquisition of our time–earning Sequoia approximately $3B on its $60M investment.

Crazy stuff huh?

While I’m not personally a user of WhatsApp, apparently 400M+ are using the service. That apparently caught the eye of both Google and Facebook, despite Facebook previously turning one of the co-founders down in a job interview. As Pretty Woman once said, “big mistake, huge!”

Steve Jobs once criticized Dropbox as being a feature, not a product. And, that’s kinda how I see WhatsApp. I certainly can’t see why it would be worth $19B, especially when you consider the company has vowed to never sell ads!

Top 12 Steps to a Better Online Reputation [infographic]

In my new book, Repped: 30 Days to a Better Online Reputation, I provide a practical guide to building, managing, and repairing your online reputation. To get you started, here are the top 12 steps you should take in online reputation management.

12 Steps to a Better Online Reputation

Thanks to the Avalaunch Media guys (one of our sponsors) for helping once again to create a fine infographic.

Phew, That Was Close! Court Rules You CAN Link to Another Web Site

Link or Cake?It almost seems crazy that we even need a court ruling on this, but the Court of Justice of the European Union (CJEU) has ruled that it is legal to link to another web site.

Google’s sphincter just relaxed a little.

I mean, can you imagine an internet where we needed to get permission before linking to each other? Google, for one, would have to shut down immediately. Fortunately, the courts–at least this European one–have obviously read the legal text, “How to state the bleedin’ obvious” and ruled on a case where some journalists where claiming that a link to their story infringed on their copyright.

The plaintiffs wanted to be compensated for the hyperlinks placed by Retriever because, they alleged, the defendant infringed on copyrights by linking to the articles without paying the copyright holder…

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Uneducated Australians Enjoy the Highest Online Marketing Salaries

You’ve got to love the awesome data that Moz shares with the interwebz.

Their latest 2014 Industry Survey was already eye-opening, but now they’ve sliced and diced it even further. In fact, thanks to some new findings, we now find that if you want to make the most in internet marketing, you should move to Australia:

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Oh, and don’t bother graduating from high school–self taught marketers are doing just fine, thank you.

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Of course, the cost of living in Australia is roughly 50% higher than in the US, and those that don’t complete high school are likely PHD caliber–they just realized they could make a lot of money versus going to college.

Is it Time to Give Your Mobile Marketing a Push? [infographic]

Responsys would like y’all to know that if you’re not using push notifications as part of your mobile marketing strategy, you’re leaving money on the table.

As much as 76% of consumers have enable push notifications on their phone and, this is the important part, marketers witness 50% higher open rates with push notifications versus email–and double the click-through rates!

Here’s further information…in case you need a push! ;-)

Mobile-Marketing-Push-Notification-Infographic

Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?

youtubeIt seems the management at Google are trying to kill two birds with one stone.

First, make sure that long time Google employee Susan Wojcicki stays motivated, and most importantly, stays with Google.

Second, find someone that can take YouTube to the next level.

As re/code reports, Wojcicki is set to be named as the next head of the world’s largest video site:

Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role…It’s unclear what Wojcicki’s move will mean for YouTube itself. Over the past few years the video site has generated grumbling from some programmers, who have found it hard to make significant money there, and from some advertisers, who would like it behave more like a TV network.