Earnest Hemingway once wrote a complete, compelling story in just six words:
“For sale: baby shoes, never worn.”
A great museum’s curation is defined not only what’s inside, but what’s also left out.
A solution should be as simple as possible, and no simpler.
20% of the work gets 80% of the results.
The Problem With Marketers Marketing Themselves
I’ve been taking a close look at our industry these past few months. As I looked at Ontolo’s marketing tools, the marketing tools of our competitors, and the marketing content that’s pumped out on a daily basis, I began to notice something peculiar…
As you know, value is interpreted, in part, by the difficulty of the task. The more difficult the task, often, the more valuable it is to get the task done.