We previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.
And so we begin…
The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete
As humans, we suffer from Adaptive Bias. As marketers with Adaptive Bias, we suffer from trying to fit the square peg of social metrics into the round hole of search rankings.
What we don’t know – because we’re not looking at it – is how other factors are influencing search engine rankings.