As authors, it’s our job to answer questions, talk about industry developments and write about topics that provide value to readers for months, or even years to come. As search engines continue to evolve, so do the resources we have at our disposal to enhance our content creation and improve the outcome of our efforts. Having a content marketing strategy is vital to becoming more efficient and maximizing the value from these efforts.
I’d like to share a few of the tools that have helped me become more strategic in my content creation efforts. These free tools have assisted me in the development of new content marketing processes and have allowed me to create more valuable assets for my clients. Making use of these tools should help you create more relevant, timely content around queries that people are searching for now.