About Cynthia Boris

Cynthia Boris is a freelance writer, social media consultant and a firm believer that content is still king. A former magazine staff writer and book author, she now devotes all of her time to the world wide web.

Google opens +Post ads to all (ish) including new Hangout ad option

Modern online marketing is all about blending in so you can stand out. They may sound like mutually exclusive terms but oddly, they’re not.

Google demonstrates this point nicely with their recently released +Post Ads. These adds look like the normal, social media update we’re using to seeing across sites such as Google+ and Facebook.

Google Plus Post Ad

The fact that the highlighted box is showing up on a non-social media site makes it noticeable in a good way. It’s non-threatening because we recognize it as a friendly form of conversation. The icons in the upper right clearly state that it’s an ad, but it doesn’t feel like one. So we click and it get even less “ad” like.

Got Glass? Google gets beta testers to pay handsomely for the experience

I am so bummed. I really, really wanted one of these sky blue Google Glass units but they’re sold out!

Google GlassPlus, I didn’t have $1,500 to spend on one but Google’s making it seem like I’m alone in that. Yesterday, Google Glass units (Or is it a pair of Google Glass-es?) went on sale to public for the first time. By noon, they had sold out of the Cotton (aka white) units. By 9:30 pm, they were sold out in every color. . . I think. Because Google’s not being really clear about the numbers.

First of all, they referred to the whole process as the path to joining the “Explorer Program.” Any other company would call it what it is – beta testing.

It’s the year of mobile but not the mobile ad

How often use a smartphoneA mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis. But now you’re the odd man out if you don’t have a mobile phone in your pocket. Check out these stats from Forrester Research:

  • More than 2 billion smartphones installed worldwide
  • They’re in the hands of 31.3% of the world’s population
  • Massive usage in three countries: More than 64% in the UK, 64% in the US, and 66% in Hong Kong.
  • Three-quarters use their smartphone to access the internet at least once a day.

This is great news for marketers, right? Well, it would be if we weren’t going backward through the history of online marketing.

Facebook adds new language-based targeting for Hispanic users

2013-03_Latinos-Technology-1868% of Hispanic internet users have accounts on Facebook or Twitter and when you look at just the young users (18-29) that number pops up to 84%. But communicating with this powerful group involves some decision making because not all Hispanics use the same language when reading and writing posts on Facebook.

A study from the Pew Research Center shows that the majority fall into the Only/Mostly English category but around 40% use either all Spanish or a combination of Spanish and English on social media.

In order to reach the right audience with the right message, Facebook has now divided their language-based message targeting into three language preferences: Spanish-dominant, Bilingual and English-dominant.

Hispanic targeting

Over 3,000 sold: popularity and the daily deal buyer

livingsocial exampleYou have a choice of two daily deals that are five hours old.

A: $15 for $30 GC to a local restaurant -  10 have been purchased

B: $20 for $30 GC to a local restaurant – 200 have been purchased

Which one would you choose? A is a better deal but after five hours only 10 people bought into it. Why? Do they know something I don’t know about this place?

Restaurant B is a little more expensive but 200 people can’t be wrong – right? Must be something to this place.

According to new research published in the March issue of the American Marketing Association‘s Journal of Marketing, offer B is going to keep coming out ahead because the more popular the deal, the more likely people are to buy it.

New study shows boomers are riding the local-mobile train, too

We know that Gen Y and Gen X rarely leave the house without their mobile phones. It’s a tool they grew up with and can’t remember living without. On the other end of the seesaw are the baby boomers who remember the days when you had to drop a dime in a payphone to make a call from a public place. Can’t find the store you’re looking for? That same phone booth has a handy dandy telephone book on a chain that you can use to look it up. How archaic!

But a new survey conducted by Thrive Analytics and released today by the Local Search Association, shows that now older generations are climbing on board the local-mobile train, too.

Local Search Boomer Survey

Twitter adds notifications, Pinterest adds buttons and Facebook gets more transparent

Twitter notificationsI thought we’d cap off another week with a round-up of new features on our favorite social media channels.

Twitter

Real-time notifications are coming soon to Twitter.com. When you log on, you’ll get a pop-up noting replies and anyone who favorited or reTweeted one of your Tweets. Other options include a notification when someone DM’s you (very wise) and when you get new followers.

The notification box is interactive, so you can respond appropriately without having to find the message in your stream.

If you’re using a Twitter mobile app, you already have this capability but adding it to the website is a way of driving traffic to the site.