Falling just short of their two-year anniversary, News Corp is shutting down their iPad newspaper The Daily.
On the surface, this doesn’t sound like big news, but it’s a terrible blow for content producers. You see, The Daily was News Corp’s attempt to show that a digital / mobile was a viable substitute for the printed newspaper. With subscriptions and ad dollars falling, news publishers know they have to go virtual to remain in the game but it’s just not working — not in terms of ad sales or subscriptions.
In 22 months, The Daily acquired 100,000 paying subscribers. The prices varied slightly by device but in general we’re talking $19.99 a year for Kindle, $39.99 for iPad and other tablets. Initially, a lot of subscribers came on board for the novelty, drawn in by the promise of quality journalism in an interactive format.