Email Beats Search and Social for Cart and Conversion [Infographic]

Email, Search and Social Media — think of them as three sisters in the Marketing family.

Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.

Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.

Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.

Olympic Twitter Issues Get Deadly Serious

Twitter continues to be a big topic of conversation in regard to the Olympics but sadly, not in a good way. We’ve gone from the mildly annoying #nbcfail campaign to serious threats, racist comments from athletes, banning and even an arrest.

Two athletes have already been banned from competing after posting racist and violent Tweets. Swiss soccer player Michel Morganella vented his anger at the South Koreans after a loss. Before the games began, Greek triple jumper Voula Papachristou was banned for remarks about African immigrants. It’s implied that Papachristou’s remarks were politically motivated, but clearly Morganella’s motivation was anger at a loss. Not that anger is a good excuse, but we’ve all said things we wish we could take back, though most of us never said it so loud and so publicly.

SMART Report Shows Vacationers Don’t Leave Home Without a Mobile Phone

“Don’t leave home without it,” is American Express’ famous call to action, but these days it could also be applied to the mobile phone. Not only do we use our phones for work, shopping, and recreation, we also depend on them while we’re on vacation.

The July 2012 S.M.A.R.T. Report from Millennial Media takes a look at mobile advertising in the travel industry. So let’s start with how people use their mobile devices while on vacation.

A nice, fat 62% are using it to find local restaurants and attractions. The implication is, that they’re looking up places they’ve never been before, so it’s even more important that they find positive reviews and solid details on the web. A local regular may disregard a bad Yelp review, but an out-of-towner is more likely to skip to the next closest venue.

The Twitter Olympics: Record Breaking Numbers Mixed With a Whole Lot of Fail

This year’s Olympics is putting Twitter to the test. In a partnership with NBC, they’re the most visible social network of the games and it’s led them to some huge highs and some deep, deep lows. And we’re only 3 days in.

It began on Friday, when nearly 10 million people Tweeted about the start of the Olympics. Or 5 million, depending on who you want to believe. The lower number comes from Bluefin. They’re putting together excellent infographics for each day outlining the Twitter numbers and highlighting the highs and lows of the social graph.

The difference in the first day numbers is probably semantics. Bluefin appears to be counting only Opening Ceremony Tweets where Twitter UK is counting all Olympic mentions for the day. (Feel free to correct me if that’s wrong.)

Facebook’s Photo Upgrade is a Welcome Change

Facebook is known for randomly changing things and annoying millions of users in the process. Well, not this time. This time, they got it right.

Facebook has announced a change to the way photos are displayed and it’s large. . . your pictures, I mean. This is what your photo pages will look like going forward:

 

Pretty, huh? This page is extra cool because she’s doing fun things in a cowboy hat, but I bet this new design will make everyone’s pictures look cooler.

Gone are the ugly thumbnails, the even rows and boring layout. With the new photo design, you choose which photos to highlight in the same way you highlight a post. Easy, I assume, because my account hasn’t switched yet, so I can’t test it.

eTailers Ponder: Why Consumers Don’t Buy Toilet Paper Online

I bought toilet paper from Staples.com once. It was one of those gazillion roll packs. It was reasonably priced, with free shipping. It arrived the next day and went straight on to the garage shelf for storage. Easy peasy. But I never did it again. Why? Honestly, I’m not sure.

Mostly, I think it’s a learned behavior. Toilet paper and paper towels come out of the grocery budget so I buy them when I go grocery shopping even though they take up too much room in the cart and are annoying to deal with at checkout and in the car.

Shopping for those items online was easier, but it meant making a special trip to the online store in order to complete the purchase.

Twitter Severs Ties to Instagram: Smart Business or Bad Move?

These past few weeks, Twitter’s been the two-year-old jumping up and down next to mom while she tries to work. They announced targeting for Promoted Tweets, covertly revealed their plans to make a web series and as of tonight, they’re all over the Olympics.

But you know how those toddlers can get into trouble and Twitter has been true to form. On Thursday, the site went dark for more than an hour, the second big outage in under two months. They say it was a server issue and that even their redundant systems failed. I think it’s a conspiracy to test the reaction to a nation left without social media and specific internet services because on the same night, Amazon, IMDB, and Netflix all went down. Coincidence or carefully planned madness?