Roommate Wanted: Apply Via Facebook

The Daily is passing around a rumor that Facebook is going to get into the classified ad biz and I’m going with it because it sounds like something they would do.

Though you can still place an ad in a newspaper, most people turn to Craigslist for their buying, selling, hiring and companionship needs. It works because it’s both local and global. I can sit in Los Angeles and read the apartment for rent ads in Manhattan if I want because I’m planning to move there or just to make myself feel better about what I pay here in SoCal. But, if what I really need is a free couch, I can click on the Free section for my city and snag myself a slightly used Ikea divan.

Republican Voters Spend More Online and Other Electoral Ecommerce Stats

While much of the world waits to see how voters in the red and blue states will respond once they hit the polls, Monetate has the answer to an even more important question — how much do they spend online?

Turns out that folks from the red states, the ones that traditionally vote Republican spend an average of $92.22 when they shop online beating the Democratic blue states ($91.62) and the Undecided purple states ($87.63).

This could have something to do with the fact that Romney supporters are also pro Mac. 24.31% of Republicans are using Apple computers compared to 17.63% of Obama supporters. Those guys are much more PC (so to speak).

Dominos and Starbucks Turn Customer Behavior into Customer Service

Domino’s and Starbucks are turning customer behavior into customer service with new initiatives that add value to their current service.

In the UK, Domino’s is offering a new twist on dinner and a movie. When you order a pizza, you’ll also get a code to stream a movie from Lionsgate while you eat. That means you can ease your hunger while watching Hunger Games or spend Halloween night with the classic horror movie Scream.

It’s a brilliant combination that plays into something their customers were already doing, eating in front of the TV. Now, they get to link their name to one of the biggest movies of the past year and dozens of classics.

Domino’s marketing director Simon Wallis said:

Smartphone Click Traffic Up 105 Percent Year Over Year

In the brick and mortar world, the ka-ching of an old cash register or the beep of an electronic one is the sound of money flowing into the business. In the online world, we listen for the sounds of the “click” and increasingly, the “tap”.

According to The Search Agency’s recently released State of Paid Search Report, click traffic is up 27% year over year worldwide, and up 21% in the US alone.

Google is still responsible for the overwhelming majority of those search clicks but Yahoo-Bing is showing some spunk. It looks like their aggressive marketing campaigns are working because they click traffic increased 9.6% in the last quarter. Google only rose 0.7%.

Bing also had a larger decrease in their Cost Per Click going fromĀ  0.57 to
$0.51; Google went from $0.58 to $0.56. (Q2 2012 to Q3 2012.)

Overwhelming Portion of Holiday Shoppers Will Start on One Device and Finish on Another

For several years now, we’ve been hearing about the impact of mobile on holiday shopping. But here’s a fact I’ve never heard before.

85% of shoppers will shop for a gift by starting on one device and finishing on another.

The information comes from the Adweek Google 2012 Digital Holidays survey and it’s all about the birth of the multi-screen holiday shopping season. Take a look at this slice from their delightful infographic:

Crazy stuff. And what’s funny is, I actually do these things but didn’t really think about it. I email myself from my iPad all the time. I did this just yesterday after I found a cool gift idea for my husband. Emailing is an inelegant solution to the problem but it works. A better solution is a direct connection between the tablet (or smartphone) and the computer. For example, I also used the Amazon app on my iPad to add items to my Wish List which my husband will later access from his computer.

With Yahoo Making Up Their Own Rules, Is There Any Point to ‘Do Not Track?’

With the launch of Windows 8, Microsoft has begun the push to transition websurfers over to their hot, spanking new Internet Explorer 10. According to the Test Drive page, IE 10 utilizes Blob Builder, Particle Acceleration, Beta Fish IE, and RoboHornet Pro. Or not, because seriously, these all sound like Batman villains to me, so it’s possible I’m misreading the website.

IE 10 also comes with the ‘Do Not Track’ switch in the “on” position because Microsoft knows that you would rather not have those pesky ad networks stalking you all over the web. Given that I’ve spent a week trying to outrun that creepy Mojo Themes monster, I get it, but as a marketer, I must cry foul!

Smartphones Are From Mars, Tablets Are From Venus

Before I bought my iPad, I thought tablets were just over-grown iPhones; bigger screen and keyboard (nice) but too bulky to fit in my purse (not so nice.) Then I bought one and everything changed. Certainly, there’s a quantity of crossover between the two mobile devices but a year down the road, each one has its own purpose in my mind.

Phone calls, texting, coupon apps and music are all a part of my iPhone. Social TV apps, online shopping, writing, and video are all handled by my iPad. And then there are games. I have games on both devices but 90% of the time, I’m playing them on my tablet.

What’s the rest of the world doing? Have a look at this chart from Flurry.