Twitter Invites All Advertisers on to the Nielsen Brand Bandwagon

The folks at Twitter just moved the Nielsen Brand Effect survey tool from the closed beta side of the board to the open to all side of the board — “all” meaning, anyone who pays for a Twitter ad campaign.

If you’re not convinced that Twitter’s Promoted Tweet system is right for your company, they’ve also published testing results that might nudge you their way.

First, here’s a look at the survey tool. It’s pretty nifty.

Twitter Brand Survey Screenshots

 

Twitter has labeled these bad boys “Brand surveys” but the name and this graphic might be misleading.  The image makes it seem as if only Twitter can ask brand-related questions, as in “which brand do you prefer.” I assume the survey widget can be used by anyone with a Twitter campaign to ask any question, such as “which of our flavors do you like best?”

Will Turning a Profit Turn Users Off to Tumblr?

Selling ads is often equated with “selling out” which can be a big problem for sites that built their reputation on being hip and out-of-the-box.

Tumblr is one of these sites. Essentially, it’s a free blogging tool but it’s developed its own artistic personality. It leans heavily on graphics and moving GIFS. Humor, art and pop culture routinely collide and it’s primarily populated by younger users who use it both as a scrapbook of minutia and a place for social commentary.

tumblr

Tumblr is unique and the site’s rise in popularity has been impressive. Says Forbes:

Tumblr’s tens of millions of registered users create 120,000 new blogs every day, for a total of 86 million and counting, which drive some 18 billion page views per month.

Large Portion of Shoppers Say In-Store WiFi Influences Where They Shop

jiwire public wifiOver the weekend, my husband and I pulled into a shopping center to get lunch. We had a choice of two places and I chose the one that had WiFi.

Yikes. When did I become that person? You know, the one who sits at a restaurant table with cell phone in hand, texting and checking email between courses.

I take comfort in knowing that I’m not alone. According to a new study by JiWire, mobile usage on public WiFi has increased 53% in the last 12 months.

Looking specifically at stores with WiFi, almost 80% of people said that the availability of in-store WiFi influenced where they shop.

Google Releases New Click to Download App Ad

google app promotionIt’s hard to stand out in a crowd, especially if you’re a brand new mobile app from a small company but Google is here to help. They’ve just released a new AdWords add that lets users download an app directly from iTunes or the Google Play store.

Seriously, Google, you’re not going to leave a dollar on the table are you?

Google’s been using Click-to-Download ads since 2010 (can you believe it), but this new version makes the process easier and smarter.

The biggest change is in the delivery. The new system is designed to show the ad only to the right type of mobile user. Promoting an iPhone app, it won’t show up on an Android phone. Not iPad friendly, the app ad will only show up on an iPhone.

Survey Says: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media

women in social media iconRemember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, commerce. Then it wasn’t (see “fall of the Roman Empire“). It was kind of like MySpace – burning bright, then burned out.

Do you think the same might happen to Twitter? To Facebook?

A new survey from Weber Shandwick says it could be so. They questioned 2,000 North American women and found this startling fact:

Nearly four in 10 North American women (38 percent) have decreased or stopped their usage of one or more social networks during the past six months.

Why did they step away?

  • 59% “Just not interested/lost interest”
  • 35% “no time/too busy”

Why Do These Top 20 Brands Have Such Loyal Fans?

starbucks facebookFriday Quiz Question: Which brand has the most loyal followers on Facebook?

Go ahead and guess, I’ll wait. (If you saw the report from LoudDoor and you know the answer, hush and let everyone else play the game.)

I heard someone shout Taco Bell, someone else yelled Coca-Cola. I heard Disney and Kraft. Good answers, but you’re way off. The brand with the most loyal Facebook following is. . . . St. Jude Children’s Research Hospital.

I feel really good about that. But the other 19 brands on the Top 20 list, aren’t as altruistic.

The numbers come from LoudDoor’s new Brand Satisfaction dashboard which tracks every major brand on Facebook. Then, using surveys, they determine what percentage of the followers are “Promoters”, “Passives” and “Detractors.” They do this by asking how likely a fan would be to recommend the page to a friend.

Girl Scouts Shut Down Reality Star (?) For Selling Cookies Online

girl-scouts-cookies-vintage-photosShocking news. The Girl Scouts slapped down reality star Honey Boo Boo for selling cookies online!

Incredibly, this isn’t the first time I’ve mentioned the low brow, precocious pageant princess on Marketing Pilgrim, but I believe it’s the first time I wrote a piece based on a tip from TMZ. For that, I apologize, but I think there’s something worth discussing here.

The story goes like this: little Alana Thompson (aka Honey Boo Boo), posted a banner on her official Facebook page offering to sell autographed boxes of Girl Scout cookies by mail.

Alana is not a Girl Scout. She was selling the cookies on behalf of a friend and the instructions clearly stated that money orders were to be made out to the troop. She was doing a good deed but the Girl Scouts made her stop.