Here Comes the Social Networking Bride

davids bridal appA woman’s wedding is a very special event that, with a little luck, only happens once in a lifetime. So, it’s not surprising that she’d want to share every second of that special day with her extended family and friends. What is surprising is that one-third of all the brides in a recent survey planned to log on to social media while they were on their honeymoon as well. The possibilities for oversharing are enormous and frightening.

David’s Bridal asked 1,262 Canadian brides about their social media plans leading up to and after their wedding and the answers were enlightening.

Almost half of the couples surveyed have dedicated online wedding sites or online registries. A whopping 62% of newly-engaged ladies looked to social media for wedding ideas, 43% used Facebook to source vendors, 35% downloaded wedding planner apps and 24% planned to use an online program to monitors RSVPs.

New ExactTarget Report Reminds Marketers, You Are Not Average

SFF20-coverI often forget that I know things the average person doesn’t. I don’t mean that to sound snobby. What I mean is that when you spend your whole day navigating the internet, posting to blogs and social media, and responding to email, you forget that some people don’t go on the internet at all. (Horrors!)

ExactTarget just released a fascinating new chapter in their Subscribers, Fans and Followers series. It’s called “Marketers From Mars.” And before they got me with the research, they hooked me with the wonderful, 1950’s space race graphics that they used throughout the pages.

The report contends that the modern marketer is like the space explorers of the past. We’re left our connected world behind in favor of technologically advanced devices and web tools. We’re Tweeting and Instagramming photos while much of the world is still talking on the phone and sifting through old snapshots they had processed at the Fotomat ten years ago.

Have You Been Scroogled? Microsoft Launches Aggressive Anti-Gmail Campaign

Have you been Scroogled? If you use Gmail or if you’ve ever sent an email message to someone on Gmail or if you’ve ever even said the word or thought about possibly using Gmail, you’ve been Scroogled. Doesn’t feel so good, does it?

scroogled

Wow.

Microsoft just launched an aggressive anti-campaign designed to get people to switch from Gmail to Outlook.com. The basis for the mud slinging is the fact that Google scans all Gmail messages in order to serve up targeted advertising. Outlook.com doesn’t.

And as if that wasn’t enough, they hang Google with its own words, like this quote from Google Executive Chairman Eric Schmidt:

“There is what I call the creepy line. The Google policy on a lot of things is to get right up to the creepy line and not cross it.”

New AdWords Enhanced Campaigns Make Display Ads More Relevant

AdWords has just pulled the wraps off their new Enhanced Campaign program and it’s pretty special if you can figure it all out.

The basic premise is this: people searching the same keyword have different needs depending on the time of day, location and the device they’re using.

The example they use is takeout pizza.

new adwords

This young couple has just moved into their new home so they don’t have the kitchen set up and they don’t know the area. The man uses his PC at home (apparently they do have wireless hooked up) to search for pizza delivery. He gets an ad for Saratoga pizza with a direct link to order online.

A Tale of Two Start-Ups: Pinterest Grows While Zynga Stumbles

pinterest zyngaThe internet is a fickle mistress. One day you’re begging people to listen to your idea, then suddenly a wave of traffic overwhelms your server. You ramp up, move to a bigger server, hire more people and start taking call after call from the media. Then, just as suddenly, you have a room full of employees all living on Ramen noodles because the money’s gone along with 90% of the users. All that’s left behind are 1,000’s of profiles that haven’t been updated in the last six months.

This is how internet ghost towns are born.

Yesterday, The Wall Street Journal and the New York Times both ran a piece about the future of a hot, internet start-up. WSJ profiled the every-growing Pinterest while the Times looked at what went wrong with the faltering Zynga.

About Report Details the Evolution of the Purchase Funnel

220px-Purchase-funnel-diagram.svgElias St. Elmo Lewis mapped out the route that potential customers take prior to purchasing a product. It’s referred to as the Purchase Funnel because it’s depicted as an inverted triangle funneling folks down to the moment they pull out their wallet. There are four steps in the process:

  • Awareness – the customer is aware of the existence of a product or service
  • Interest – actively expressing an interest in a product group
  • Desire – aspiring to a particular brand or product
  • Action – taking the next step towards purchasing the chosen product

Mr. St. Elmo Lewis came up with this idea in 1898, slightly before the invention of the internet.

Since then, things have changed a little and that’s the subject of About.com’s latest report which they call “The Purchase Loop.”

Facebook (Sort Of) Agrees to Display AdChoices Icon on Targeted Ads

adchoicesFacebook has agreed to start displaying the famous, blue AdChoices triangle on all ads that use behavioral targeting — with one modification. According to AdAge, the icon will only pop up when a user mouses over the X in the top corner of the ad. (It also only applies to ads served through the FBX ad exchange.)

Facebook says this is the way their users expect to uncover ad information and they’re right to some extent. Currently, that little x in the corner of an ad leads to three options: hide this ad, hide all ads from this company, or about this ad. If you choose “about this ad,” you’re whisked away to the home page for that ad network. From there, you can decide to opt out. Unless it’s a Facebook ad. When I clicked through on that link there was no opt-out option that I could see.