Viggle Jumps into the Holiday Stats Pool With a Cheery Infographic

My favorite social TV app, Viggle has decided to use their great power for the good of online marketers everywhere. They’ve put their vast, TV addicted audience to work on a survey about their holiday shopping intentions, then they packed the results into a jolly infographic just for you. . . and you. . . and you over there sucking on that candy cane.

The mad scientist in me will now dissect said infographic, for your edification and enjoyment.

We start with some good news:

That average spend isn’t too bad. Retailers would like to see more, of course, but $505 is a number most of us can live with.

News Corp Pulls the Virtual Plug on their iPad Newspaper

Falling just short of their two-year anniversary, News Corp is shutting down their iPad newspaper The Daily.

On the surface, this doesn’t sound like big news, but it’s a terrible blow for content producers. You see, The Daily was News Corp’s attempt to show that a digital / mobile was a viable substitute for the printed newspaper. With subscriptions and ad dollars falling, news publishers know they have to go virtual to remain in the game but it’s just not working — not in terms of ad sales or subscriptions.

In 22 months, The Daily acquired 100,000 paying subscribers. The prices varied slightly by device but in general we’re talking $19.99 a year for Kindle, $39.99 for iPad and other tablets. Initially, a lot of subscribers came on board for the novelty, drawn in by the promise of quality journalism in an interactive format.

What Were Consumers Doing for 121 Billion Minutes This Past July?

According to stats-meister Nielsen, in July 2012, US consumers spent 121 billion minutes navigating the shark-infested waters of social media. Facebook, Twitter, Pinterest and the rest — up 37% from July 2011 and that’s quite a feat.

The majority of the time was spent using a traditional computer, but look at mobile. The larger square represents Apps, the smaller, cell phone looking icon represents browser use through a mobile device. Together, they show a 63% increase over last year.

Breaking the numbers down, Nielsen found that women were responsible for most of the social media usage both on the PCA and through mobile. Ages 18-24 ate up the most minutes on the PC but Ages 25-34 snuck ahead on the mobile site, but not by much. Ethnically, speaking Hispanics were way out in front on mobile usage with PC usage being fairly evenly divided.

Zynga Takes One More Step Away From Facebook. Let’s Play a Game!

In this game, you’re a budding entrepreneur with a distinctive graphical style and a knack for getting people to pony up real money for virtual toys.

Building a business is expensive, so in order to keep moving forward in the game, you need a source of income.

You can choose to get funds from big investor who will let you do what you want but you can’t reveal his name.

Or

You can hitch your wagon to the great and powerful Facebook who will bring you notoriety and billions of players as long as you abide by their rules at all times.

Which one would you chose?

More Holiday Stats: Tablets Beat Traditional for Conversions on Cyber Monday

As the Thanksgiving weekend fades away in the rear-view mirror, I’d like to offer up one more set of stats. These come from Monetate and one line in particular is so amazing, I’m not sure I’m interpreting it correctly.

Overall, tablet conversion rates exceeded conversion rates on the traditional web for the first time on Cyber Monday (5.84% to 5.51%). In 2011, the numbers were 5.48% (tablets) and 5.98% (traditional web).

This is saying that on Cyber Monday more people who shopped the web by tablet followed through and bought things than people who used their computer (traditional). Right? Is there any other way to interpret this chart?

More facts:

— Conversion rates on the iPad on Cyber Monday were over 6%, more than 2 percent higher than any other day during the Thanksgiving – Cyber Monday period.

Twilight Couple and Katie Holmes Top Ask’s List of Most Asked Questions

Earlier this week we learned that Americans have an unnatural fascination for Kim Kardashian but they apparently don’t think about her in terms of a question because she didn’t make Ask.com’s most asked list.

Top question on the Ask list? Will Robert Pattinson and Kristen Stewart get back together?

The Twilight twosome weren’t the only celebrity couple to make the list. Folks also wanted to know if Katie Holmes’ marriage to Tom Cruise was fake, and they wanted to know when Jessica Biel and Justin Timberlake were getting married.

Other personal questions included, “why did Miley Cyrus cut her hair” and “does Ryan Lochte have a girlfriend.” And many people wanted to know, what exactly is Gangnam Style?

November Mobile Mix: Android Captures 52 Percent of Ad Impressions

Another Millennial Media Mobile Mix is here and it’s like finding the first gift of the holiday season. You know how I love their inventive covers and this month they went with something classical. Here’s just a snippet. I’ll have a link for the whole image and the download at the end of this post.

Smartphones

Apple is still the leading device manufacturer but Android picked up 52% of the ad impressions on their network. Just two years ago, iOS owned 50% of the ad impressions and Android got only half that, so it’s quite a change in just a short time. Blackberry is hanging in but their numbers are rapidly dropping.

Non-Phone Devices