New Tumblr Metrics Define the Power of the Reblog

The success of a blog is generally measured in terms of incoming traffic. Social media is all about outward traffic – how many people reTweeted your Twitter post or shared your post on Facebook. Tumblr is unique in that it combines these two elements – you want people to visit your Tumblr blog on a daily basis, but you also want them to share what they find there via a reblog button.

Reblogging is such an integral part of Tumblr, they’ve partnered with Union Metrics to provide custom analytics for blogs on their system.

Union Metrics for Tumblr reporting includes:

  • Post and note volume to show overall engagement levels and trends over time
  • Top contributors and curators to help identify key influencers

WOM Sells More Movie Tickets Than Social Media

Social media isn’t helping movie theater ticket sales all that much. That surprising nugget came from Vincent Bruzzese, present of  Ipsos MediaCT’s Motion Picture Group.

Data from a new Ipsos survey shows that the biggest influencer (69%), when it comes to buying a movie ticket, is a personal word-of-mouth recommendation.

39% of movie goers were motivated by the amount of posts they saw about a specific movie and 37% were swayed by a large number of positive comments online.

But according to Bruzzese, digital buzz isn’t helping the overall lifespan of a film.

“It’s not like the quality of movies has changed much. Bad movies drop on their second weekend, but good movies don’t stay around any longer than they did in ’80s. In fact they drop faster than when the way to spread mouth was the old fashioned face-to-face.”

The NFL Goes Pink and Xbox Gets a Make-up Makeover

This month, two brands you normally associate with men are getting a girly make-over, one for profit and one for a good cause.

The NFL is going pink in October in honor of Breast Cancer Awareness Month. And not just any pink, take a look at this satiny, sparkly pink on gloves, shoes, hats, arm bands — everything except the football is pink, pink, pink.

It may sound like I’m making fun of these macho men in girly colors, but I think it’s wonderful. It’s great to see a huge brand do something completely out of character in order to support a great cause. And they’re not the only male dominated group donning pink this month. The police officers and firefighters of Maryland will be wearing pink, even tow trunks in Detroit are getting in on the action.

Q2 S.M.A.R.T. Report Shows Emphasis on Techies and Car Buyers

That day has arrived! It’s time to reveal the findings from Millennial Media’s October S.M.A.R.T. report. (With bonus points to anyone who knows what S.M.A.R.T. stands for.)

This edition, which looks at data from Q2 2012, is focused on the most frequently targeted audience types and here they are!

Millennial Media mobile advertisers spent a lot of the quarter chasing after IT Decision Makers, Gadget Geeks and In-Market Auto Intenders, which I take to mean people who have expressed an interest in possibly buying a new car.

Other top targets include business travelers, movie buffs, moms, spring Do-It-Yourselfers, small business decision makers, entertainment fans, and of course, the mobile switchers. Looking at that list, I have to wonder who is missing? I myself fall into five of those categories, even my husband, who is not a big mobile user falls into two.

SMB Owners Say They Need More Apps, When What They Really Need is Less

Small business owners are the world’s greatest multi-taskers so mobile should be making their jobs easier. But though nine out of ten owners say they use mobile devices for business, 58% say they need more than what’s out there.

The stats come from a survey called “Going Mobile: Small Business Owner Attitudes About Mobile Technology” which was conducted by Harris Interactive on behalf of New Bank of the West.

The overwhelming majority (76%) of users said they use their mobile devices for communication. After that, everything drops off to under 50% including those who use it for scheduling, driving directions, project management and payments.

Learn from the Best: Follow Thought Leaders on LinkedIn

There’s no lack of information to read on the internet. The trick is, sorting through the clutter to find those gems that can really help you succeed. LinkedIn wants to lend a hand with that, so they’ve pulled back to the curtain on Thought Leaders.

Thought Leaders are exceptional professionals, names you already know, who are going to be sharing their advice and wisdom on LinkedIn. There are currently 150 people to choose from including Richard Branson, Tony Robbins, Arianna Huffington and Deepak Chopra. Obama and Romney are also on the list along with names you might not know but might want to follow. For example, author of “The Lean Startup” Eric Reis; Charles Best, the founder of; and Nancy Lublin, the CEO of Do Something.

Twitter Says Conversation is the Key to Conversion

While Facebook is busy not counting clicks, Twitter wants us to sit down and have a chat – one-on-one – just you, me, and the millions of other people who check out the site every day.

It’s more wisdom from the IAB MIXX Conference, this time from Joel Lunenfeld, Twitter’s vice president of global brand strategy, coming to you via TechCrunch.

Lunenfeld says that “88% of Twitter users follow at least one brand, and that more than half of users follow six or more brands.”

Six or more brands! That’s a lot of people asking for daily advertisements in their stream. Some of them are hoping for discounts and freebies but others are genuinely interested in the brand and they want to be up on what’s happening.