Karmaloop Turns Twitter Hashtags into T-Shirts

Streetwear online shop Karmaloop has teamed up with Twitter on a clever, social media promotion. They’re asking fans on Twitter to create a hashtag worthy of being featured on a T-shirt. Anyone can submit a tag, then it’s up to the masses to choose their favorites.

Currently at the top of the pack: #MomentofTruth, #FreeNiro, and ironically #DontFollowTheHype.

The rules say you can submit a whole Tweet but there are only a few scattered through this week’s offerings, so apparently the majority of fans aren’t imaginative enough to come up with a whole sentence.

The contest was inspired by Karmaloop’s #TEES Collection, a line with #hashtags from youth culture icons like Clinton Sparks, Hopsin, Freeway, and Chris Webby. And I’ll be honest here and say, I have no idea who any of those people are.

Facebook Says Advertisers Need Patience, Then Pushes New Like Ad to TV

Brad Smallwood, head of measurement and insight at Facebook told a reporter for the Wall Street Journal that “it takes about a year to get the results of one campaign.”

That line appears as the final statement in a piece about how Facebook is trying to woo back GM who earlier this year pulled 10 million dollars worth of ads off the social network.

Let’s revisit that line again; “it takes about a year to get the results of one campaign.”  A year? As in 365 days worth of paying for ads to run on a very popular website but I shouldn’t expect to see any results until I’ve burned through the whole 10 million dollar budget?

Simon and Schuster Links Online and Offline with Book Cover QR Codes

Remember QR codes? We haven’t talked about them in awhile because. . . well. . . the only people that seem to care about them are the corporations who stick them on everything.

Publisher Simon & Schuster is one of those corporations. They’re putting QR codes on the back cover of their new  releases. Why? They figure people will scan them, visit their website, and maybe sign up for a newsletter which they’ll get by email.

Yeah, good luck with that.

S&S does get props for their attempts to mix offline and online readers. They have a number of excellent, book related mobile apps and according to PaidContent, 26% of their sales are now digital. Nice, but I still don’t see how the QR code fits into the mix.

Twitter Dumps LinkedIn and the Tweet Custody Battle Begins

Did you hear about the shocking breakup that happened last Friday? Twitter said goodbye to LinkedIn. They packed up their Tweets and as of this morning, they were gone like the wind. (Or so they say, I still see remnants on my account.)

Twitter posted the breakup story by pretending it was their idea all along and no big thing. They refused to name names, but they were kind of harsh about appointing blame.

Back in March of 2011, my colleague Ryan Sarver said that developers should not “build client apps that mimic or reproduce the mainstream Twitter consumer client experience.” That guidance continues to apply as much as ever today. Related to that, we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used.

YouTube Turns Casting Agent to Match Stars and Brands

You probably can’t afford to hire Kim Kardashian to hawk your jewelry line on YouTube but you might be able to afford a young YouTube fashion star who has a following all her own. To help you find her, YouTube is launching the Video Creation Marketplace, a platform designed to connect talent with brands of every size.

YouTube’s Baljeet Singh, told AdAge that there are already thousands of videographers making a living off their work. Many of them have already signed on to promote a brand but there are plenty more who are anxious to gain sponsorship.

The Video Creation Marketplace will feature profile pages showing a YouTubbers interests, their demographics, keywords and stats. Potential partners can peruse the list then make an offer and YouTube will stay out of it. They’re not getting involved in negotiations, they’re simply providing the platform.

Can eCommerce Thrive on Tumblr? One Company Says Yes

When looking to combine the power of social media with the revenue generation of ecommerce, Facebook would seem to be the place to go. However, attempts to sell actual goods through F-commerce haven’t fared all that well.

Pinterest seems the next logical choice, but monetization there is currently about affiliate links and nothing more.

Enter Coexist Digital and the Tumblr store.

I learned about this new venture from AdAge and I was fascinated, to say the least. Tumblr is one of those don’t care / can’t live without social sites, like LiveJournal. People who love it, really love it and they spend a good portion of their free time perusing the posts of others and adding to their endless stream of mostly graphical messaging.

AOL’s Project Devil Ads Go Mobile

Back in September 2010, AOL announced a new kind of desktop ad system they called Project Devil. Devil ads are mini, branded playgrounds that serve up interactive content in the same places you’d find traditional banner ads.

A Devil ad for Nordstrom’s includes a fashion show video and a store finder. An ad for a movie includes the trailer, the buzz on Twitter and a link to buy tickets. Tour the inside of a car and click to get details on the features. Learn how to bake a cake then create a shopping list right from the app.

AOL says Devil ads have 4x the engagement rate, 3x the engagement time and increase purchase intent by 263%. And now, they’re coming to mobile.