Streetwear online shop Karmaloop has teamed up with Twitter on a clever, social media promotion. They’re asking fans on Twitter to create a hashtag worthy of being featured on a T-shirt. Anyone can submit a tag, then it’s up to the masses to choose their favorites.
Currently at the top of the pack: #MomentofTruth, #FreeNiro, and ironically #DontFollowTheHype.
The rules say you can submit a whole Tweet but there are only a few scattered through this week’s offerings, so apparently the majority of fans aren’t imaginative enough to come up with a whole sentence.
The contest was inspired by Karmaloop’s #TEES Collection, a line with #hashtags from youth culture icons like Clinton Sparks, Hopsin, Freeway, and Chris Webby. And I’ll be honest here and say, I have no idea who any of those people are.