Congratulations! You win!
Very soon these sneaky little ads will be slipping into your iPhone and Android Twitter streams. If you happen to follow the brand who bought the ad, the Tweet may rise up to the top of your stream, because Twitter wants to “ensure that people see important Tweets from the brands they care about.”
As a matter of fact, the entire Twitter blog post announcement makes it sound like pushing promoted Tweets to mobile apps is in your best interest. If that “you” means you the marketer, well yes. If that “you” is you the Twitter user, not so much.