American’s have a bad case of Johnny-Five syndrome. So named for the robot in the movie “Short Circuit,” the disorder’s one and only symptom is the intense craving for more digital input. Movies, TV shows, podcasts, webseries, music, ebooks — they can’t get enough.
According to the new Mobile Intel Series report from Millennial Media, 47% of smartphone users have purchased digital entertainment in order to halt the cravings, but sadly, the fix is only temporary. One season of “The Vampire Diaries” isn’t enough. The entire catalog of films starring George Clooney won’t do it. Even the massive collection of free ebooks on Amazon can’t fill that empty feeling a Johnny-Fiver gets once the data has been consumed.
This is good news for all you entertainment content sellers out there.