Facebook To Advertisers: Stop Counting Clicks

Someone check to see if hell froze over, because today, Facebook and I actually agree on something — counting clicks isn’t the way to measure success. What is? An increase in your profit margin, of course because unless you’re a non-profit, the whole point of advertising is to sell more of whatever it is your selling.

Brad Smallwood, head of measurement and insights for Facebook, took the stage at the Interactive Advertising Bureau MIXX Conference & Expo on Monday to talk about clicks, impressions and their new partnership with Datalogix.

He says that less than 1% of clickthroughs result in an in-store sale, so does that mean sellers should walk away from Facebook advertising? Of course not! In fact, Smallwood says that an increase in ad impressions might be called for.  He says advertisers can increase their ROI up to 40% by “focusing on frequency.”

Is an Online Viewer Worth as Much as TV Viewer? Nielsen Says Yes!

For years, TV networks have been selling commercial time based on the estimated number of people who watch a show on TV. Want to advertise on a popular show with a successful track record? It’s going to cost you. And since there are a limited number of spots on any single TV show airing, you may have to fight and give up other concessions in order to secure your space.

After the show airs on TV, in many cases, it moves to the internet. Only in this case, advertisers aren’t banging down the doors, offering up big bucks to run their ads on the show. Why? Mostly because of the notion that only viewers aren’t as valuable as TV viewers. And though that may have been true a few years ago, it’s not true anymore.

StumbleUpon’s New Design Looks Very Familiar

StumbleUpon, the website discovery engine, is beta testing a new design that looks extremely familiar. Instead of the long, vertical list of site descriptions with small screengrabs on one side, we now have this:

Horizontal rows of boxes with larger photos and colorful headers. I’m sure I’ve seen this style somewhere before. . . . let me think. . . .

Pinterest

Digg

MySpace

Okay, so you can’t blame them for going with the flow, it’s a design that works, so why not? They also borrow a few other ideas from around the web, including Lists! You can now add any of your favorite pages to a list which can then be followed by others.

Twitter Loses to Instagram But Wins Over London

Twitter is on the march. They won’t stop until every person in the world has Tweeted at least once and I think they can do it. But first, they have to get past Instagram.

According to AllThingsDigital, more smartphone users visit Twitter but the funky photo site tops them for average number of viewers per day and time spent on site. (Study conducted by comScore for the month of August.)

The implication is that Instagram has more returning visitors than Twitter. That’s pretty amazing, seeing as how Instagram has only been around for a few years. Instagram also plays into the hot trend of graphics over text, apparently everyone loves to look but not everyone loves to read. (Boo!)

If You Got Lost Using Apple Maps, Tim Cook is Sorry

Yesterday, I upgraded my Apple iPad and iPhone to iOS 6. Lucky for me, I didn’t leave the house after that or I might not have made it back to chat with you this morning.

As you may have heard, Apple’s new mapping system, the one they installed to replace Google Maps, doesn’t work quite right. Some of the results are amusing, like the bridge in this screengrab. The General Lee might make it across, but the rest of us are going to have issues.

You’ll find that image and more at The Amazing iOS 6 Maps Tumblr.

Other reports include buildings in the wrong place, missing rivers, entire cities moved to a new state, parks five times their actual size and have a look at this incredible melting roadway.

Bing Adds Feature to Tell You Which Experts Have Klout

It’s hard to know who to trust on the internet these days. Everyone has an opinion but who really has the right answers to your questions? Bing says trust Klout.

If you’re new to this, Klout is a system that assigns a numeric value (I am not a number!!) to folks with a social media presence. It’s supposed to represent your influence in your areas of expertise. I am a 43. Frank is a 54. Film critic Roger Ebert is a 92 and that’s one whopper of a score.

Bing wants you to know the score, so they’ve added Klout scores to their “People Who Know” bar.

MySpace Readies Another Relaunch; And It’s Good

The only thing wrong with the new MySpace is the name. It’s the perfect name for an all-encompassing social network where I keep my favorite photos, thoughts from my friends, and links to my favorite TV shows, books and brands. Facebook should be MySpace, but that ship has sailed.

Was MySpace is about to become, is a social network for the music industry and it’s gorgeous.