Newsweek Goes All Digital While OCRegister Revitalizes Print

In 1984, Dr. (and Ghostbuster) Egon Spengler declared, “print is dead.” He was certainly on to something, but his conclusion was a bit premature.

Newsweek, the venerable weekly news magazine, has been publishing steadily since 1933. At that time, the magazine cost 10 cents an issue or you could buy a full year subscription for $4.00. Inside the pages — solid news reporting and in-depth looks at people and issues you thought you knew. But it’s the covers that made Newsweek famous, from their undoctored OJ mugshot to Obama with a rainbow halo.

Well, the reporting will live on but the mag’s cover days are almost over. At the end of this year, Newsweek as a print magazine will cease to exist. After that, it’s all digital. You’ll still have to pay for a subscription but the issues will arrive in your iPad instead of your mailbox.

Facebook Invites Mobile Users to Install Apps Now

Facebook has initiated a strong call to action on their mobile app ads by adding the words “Install Now” at the bottom.

The previous design was less specific with only a Try These Apps header and a small, clickable arrow. Now, there’s no question about what you’re supposed to do and what will happen when you do it.

Here’s a screenshot of the new ad in action courtesy of Ryan Spoon.

It’s a good looking square for mobile. It’s clear, it’s not cluttered and I know exactly what to do when I see it.

This new ad pulls the header graphic from the App Center page and it shows the star rating and how many of your friends are using it. Good info all around.

On Twitter Brand Retweets Are Up but Original Posts Are Down. Is that Good News or Bad News?

To Tweet or ReTweet, that is the question. Whether ’tis nobler in the mind to speak to the world in words that are your own; Or to share the words already crafted by informed others and by not opposing them, give in to the trend?

A new study by Bazaarvoice says folks are now leaning more toward the reTweet than the Tweet but can you blame them? reTweeting is easy. It’s mindless. Whereas creating new Tweets takes time and thought.

This chart from The Conversation Index Volume 5 shows that the proportion of original brand Tweets (the turquoise shaded area) has dropped to 78% from 85% in 2010. Branded reTweets are on the rise (the dark bar). Just look at how far we’ve come since 2010. But is this a good thing or a bad thing?

LinkedIn Launches Slick New Profile Page Design

LinkedIn is full of useful information, but I’ve always found the interface to be cluttered and clunky. Looks like I wasn’t alone in that because they’ve just redesigned the profile page and it’s sweet. (Not that I’m taking credit for forcing a change but. . . . )

Glory be, the new format is not just one big block of text. Now they’re using well-defined boxes and colorful graphics to move your eye around the page. And as welcome as that is, it’s not just about good looks. One big change appears to be the ability to move sections around. In the current profiles, the Activity feed is to the right, but in the new version, you can make it the main section under your header. For someone like me, who sells content for a living, Activity is more important than Experience which is currently the most prominent section.

I’d Like to Order a Medium Pizza with a Side of Louboutin Shoes

If you have a craving for a peperoni pizza and a new pair of fashionable shoes, relax — you can have them both in under 90 minutes.

Shutl’s rockets are on the way from the UK to the USA. Once they get here, they’ll start delivering  your online purchases to your home or office, sometimes in under an hour. According to their website, their fastest delivery time in the past week was 20m:26 seconds. I can’t imagine them beating that in Los Angeles where it takes 20 minutes just to go five blocks but they’re going to try.

The company is launching soon in ten US cities: Atlanta, Washington, Chicago, Philadelphia, Boston, Miami, Houston, Los Angeles, Montreal and Toronto. They aren’t showing off a list of stores yet, but in the UK they include electronics hub Maplin, Laithewaites Wines and several fashion outlets such as Karen Miller and Oasis.

Shopping Engagement: Facebook Has the Reach but Pinterest Has the Passion

When it comes to online shopping neither Facebook nor Pinterest has had much success with conversions, but that doesn’t mean you should stop trying. Bizrate Insights asked consumers to list the reasons they use either of the social sites, then they compared the results with this handy-dandy chart.

Users of both sites found them to be entertaining and a good place to connect with people who have similar interests. But after that, it’s all Pinterest. Look at the second set of bars. 70% of Pinterest users said the site inspires them to buy things. That’s huge.

Facebook’s Head of Brand Design Says it’s Time for More Talk and Less Action

Do you believe in love at first sight? Paul Adams of Facebook doesn’t. He says good relationships take time to develop, whether you’re looking for a mate or a customer for your business.

Adams, Global Head of Brand Design at Facebook, was a guest at this week’s Pivot Conference. His topic? Six principles for being social on Facebook. What it amounts to is the concept that you should consider how people use Facebook before reaching out to people on Facebook. Sounds simple, doesn’t it?

Adams says that most brands come on too strong and that’s a turnoff for a potential brand follower. In other words, think of your social media interactions as a first date. Woo your fans with lightweight interactions so they have a chance to feel comfortable.