Wildfire Details the Secret to Facebook Success

It’s nice to have a lot of followers on Facebook, but social media management company Wildfire (who recently crossed over to the Google side) says that it only takes a select few to make a big difference.

The information comes from Wildfire’s new report, “How Superbrands Breed Superfans: 6 Best Practices for 10X Greater Fan Growth.” To get there, they analyzed 10,000 Facebook campaigns over 9 months then they pulled out the top 10% for performance (superbrands) for a closer a look.

What they found right away, was that Facebook fans fall into three categories, Joiners (83%), Sharers (15.4%) and Advocates (1.5%).

Lucky and NBC Try Out Personalized, Multi-Store Shopping Pages

With the holiday shopping season rapidly approaching, two online powerhouses are looking into new ways to grab hold of online shoppers.

Lucky Magazine, from Cond√© Nast is about to launch a new personal shopper website with an interesting twist. According to the New York Times, the site will feature fashions and accessories from all the top retailers, but shoppers won’t have to leave the site in order to buy.

Instead of clicking through to Macy’s to buy a blouse and Barney’s to buy the skirt, the new Lucky site will allow shoppers to put all their items into one basket. You know, kind of like that other giant online retailer, but in this case, it’s the small size that matters.

The Love Hate Relationship Between Facebook and the World

Last night, I watched Ryan Seacrest review the popularity of the American swim team by comparing their Facebook followers and comments. Even though I spent much of my day involved in social media, this still struck me as odd; several minutes of every broadcast, completely devoted to Facebook and Twitter. It’s unheard of, but you can bet it will continue to expand to news broadcasts of every kind as we move forward. Just imagine how it’s going to play into upcoming elections. . .

But social media isn’t one big love-in. Many people take to it with resigned acceptance. Steve Olenski of Forbes magazine knows this all too well. He conducted a very unscientific study into our thoughts on social media and came up with a very creative infograph detailing our love / hate relationship with the phenomena.

Can Marketers Win By Going Rogue? WhatTedSaid Meets MLB

Derek Jeter gets a sex change. The Miami Marlins are hosting Free Pitbull Night and the San Diego Padres would like to encourage all handicapped fans to stay home.

Sounds like an all sports version of SNL’s Weekend Update. There, it would be funny. But on the official Major League Baseball Facebook Pages, not so much.

Yesterday, these kinds of posts appeared on a half a dozen official MLB Pages and fans assumed it was the work of a hacker with a grudge against baseball. Turns out the posts were loaded by an authorized Page admin who went “rogue.”¬† The person in question wrote the posts as a joke and says they were never meant to appear in public. He also told Deadspin that the ones that went live weren’t even the “best” of the lot. Then he basically blamed MLB Advanced Media, saying, “Access to all 30 MLB teams’ Facebook pages is put in the hands of employees making less than living wage.”

Facebook Says 83 Million Accounts Are Fake. Anyone Surprised?

One of the downsides to being a public company is that it’s harder to keep company secrets, secret. This week, a Facebook public filing revealed that 8.7% or approximately 83.09 million accounts are fake.

What does Facebook consider a fake or false account?

Duplicates (4.9%)

Though it’s not allowed, many people have more than one account. Some do this, not for defrauding purposes, but to keep parts of their lives separate. Many avid Facebook gamers create additional accounts so they can friend themselves inside games in order to get bonuses and advance the game. (A problem that would be solved if Facebook would stop forcing in-game friending.)

Misclassified (2.4%)

These are profiles that should be pages such as businesses, organizations, pets, or inanimate objects. (Ode to a Chair!)

Survey Says Small Business Owners Are More Successful on Facebook Than They Think

Small business owners, I have a question for you. How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong.

That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.

Here’s a segment from their infographic on the subject:

Dramatic, but if we flip the numbers, we see that the majority of those surveyed thought Facebook was a help. As for the 52% of Pages getting 10 likes / shares / comments — well, that’s cool but there’s no proof that those things lead to profits.

Facebook’s New Page Post Targeting Feels Like Deja Vu

As I reviewed all of today’s social media marketing news, I kept stumbling over folks talking about Facebook’s new Page Post Targeting options. My initial reaction was, been there, saw that.

But this wasn’t a case of deja vu. It was actually another real attempt to try and make marketers feel in control of their social media efforts. It felt familiar because only a few weeks ago, I wrote about Twitter’s new enhanced targeting for Promoted Tweets. Last month, Facebook announced Promoted Posts (where you pay to promote an individual post in your Timeline) and then there was the new Facebook Recommendation Bar … and so on and so on, you get my drift.