Airlines Experiment with Social Seating

If you can use a social network to find a life partner, why not a flight partner?

A new article in the New York Times talks about how some airlines are using social media to help frequent fliers find more compatible seatmates.

KLM’s Meet and Seat program uses Facebook and LinkedIn profiles to help match up fliers on the same flights. The application allows you to choose which bits of information you want to share. It then displays the profiles of the other passengers and their seat assignments. Pick your preferred mate, then wait and see if he accepts you.

For some people, Meet and Seat is a way of finding new and exciting people to chat with during a long flight. For others, it’s more about assuring themselves that they won’t end up with an annoying seatmate who wants to pick your brain.

The Oscars Look to Top 13 Million SMC’s

Not long ago, we measured the success of a TV special by the number of viewers who tuned in. These days, it’s the number of social media comments that counts.

This year’s battle for top honors began with The Super Bowl. They pulled in an impressive 12.2 million SMC’s (Twitter, Facebook and other social networks combined) which put them up 578% over last year.

Then tragedy struck right before music’s biggest night and that led to a Grammy win with 13 million social media comments during the show. Hold on to your mouse, folks — that’s up 2,280% from last year.

Now, it’s Oscar’s turn and he’s taking social media very seriously.

Ads on Your TV, Your Phone and Now Your Glasses?

Imagine you’re walking down the street and as you pass a Starbucks, an ad for their latest frothy delight appears on your glasses. On the inside of your glasses, where only you can see it.

The New York Times says that the day is nearly here thanks to secret augmented reality glasses created in a Google lab.

First¬† of all, let’s take a moment to digest the concept that Google has a secret lab. I imagine it to be like the Batcave, buried deep within a hillside in Mountain View, California.

Now imagine these Google scientists (I’m picturing brainy Oompa Loompas) working on all kinds of futuristic gadgets that they’ve seen in spy and scifi movies.

Mobile Mix: Android Impressions Up 504%

As Frank pointed out this morning, the war between Android and iPhone makes for good blog content. So continuing with that thought, we have data from Millennial Media’s Mobile Mix 2011 Year in Review.

Here’s the OS comparison chart from 2010 vs 2011. Look at Android just soaking up nearly half the pie.

Turning toward apps, we find that Games was the number one category for the year. In 2010, Games came in second to Social Networking apps, which is now in the number three slot below Music and Entertainment.

Says MM, “Android impressions grew 504% year-over-year.”¬† Non-US impressions rose 175%.

Wi-Fi impressions rose 21% to 27% of all impressions, proving that more people are cutting the cord.

Comcast’s New Streampix is About Giving Customers What They Want

Comcast has a new video streaming service called Streampix that allows users to watch old movies and TV shows on demand.

The general consensuses on the web is that the service will become a direct competitor to Netflix, and Boston.com even went so far as to blame the Comcast announcement for a drop in Netflix’s stock price.

The Streampix service will be free to anyone who already subscribes to Comcast’s Xfinity premium service. For other Comcast subscribers, it can be accessed for only $4.99 a month, which is cheaper than Netflix’s base price of $7.99 a month.

Sure sounds like Comcast is out to take Netflix down, but the reality is, the cable company is simply trying to stay competitive in a rapidly changing media world.

Mobile Ad Dollars Versus Time Spent: The Great Divide

There’s a certain logic to the concept of spending the most ad dollars in places where people spend the most time. But then, bus shelter ads are effective. People don’t spend a lot of time there, but when they are there, they’re bored and probably more likely to examine the ad than an ad on a flipping magazine page.

Flurry took a look at the Time vs Dollars ratio and here’s what they found:

TV is looking nice and even. Web dollars are catching up to time spent and Radio is balancing out. But look at print and mobile. Talk about out of whack.

It’s interesting, because mobile is slowly becoming print’s replacement. Instead of buying the Wall Street Journal, people read it on their iPad. Instead of reading the TV Guide magazine, they let their smartphones remind them when their favorite shows are on.

New Social Study: Men Get Personal, Women Talk Shop

Women may be tops when it comes to communicating but online, they’re more careful about what they say and to whom.

A new study from UK company uSamp shows that overall, men were more apt to share personal information online, topping women in every area except one – brand’s liked.

78% of the UK women surveyed said they’d be happy to share information about what they buy and even 74% of men said they’d share that info, too.

One of the biggest gaps between “I’d share” and “I wouldn’t” was date of birth. 55% of men said they’d share their birth date but only 45% of women were willing to admit how old they were.

Men were also much more willing to share their phone number online, 12% vs only 4% of women.