If you can use a social network to find a life partner, why not a flight partner?
A new article in the New York Times talks about how some airlines are using social media to help frequent fliers find more compatible seatmates.
KLM’s Meet and Seat program uses Facebook and LinkedIn profiles to help match up fliers on the same flights. The application allows you to choose which bits of information you want to share. It then displays the profiles of the other passengers and their seat assignments. Pick your preferred mate, then wait and see if he accepts you.
For some people, Meet and Seat is a way of finding new and exciting people to chat with during a long flight. For others, it’s more about assuring themselves that they won’t end up with an annoying seatmate who wants to pick your brain.