Small business owners, I have a question for you. How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong.
That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.
Here’s a segment from their infographic on the subject:
Dramatic, but if we flip the numbers, we see that the majority of those surveyed thought Facebook was a help. As for the 52% of Pages getting 10 likes / shares / comments — well, that’s cool but there’s no proof that those things lead to profits.