LinkedIn Launches Slick New Profile Page Design

LinkedIn is full of useful information, but I’ve always found the interface to be cluttered and clunky. Looks like I wasn’t alone in that because they’ve just redesigned the profile page and it’s sweet. (Not that I’m taking credit for forcing a change but. . . . )

Glory be, the new format is not just one big block of text. Now they’re using well-defined boxes and colorful graphics to move your eye around the page. And as welcome as that is, it’s not just about good looks. One big change appears to be the ability to move sections around. In the current profiles, the Activity feed is to the right, but in the new version, you can make it the main section under your header. For someone like me, who sells content for a living, Activity is more important than Experience which is currently the most prominent section.

I’d Like to Order a Medium Pizza with a Side of Louboutin Shoes

If you have a craving for a peperoni pizza and a new pair of fashionable shoes, relax — you can have them both in under 90 minutes.

Shutl’s rockets are on the way from the UK to the USA. Once they get here, they’ll start delivering¬† your online purchases to your home or office, sometimes in under an hour. According to their website, their fastest delivery time in the past week was 20m:26 seconds. I can’t imagine them beating that in Los Angeles where it takes 20 minutes just to go five blocks but they’re going to try.

The company is launching soon in ten US cities: Atlanta, Washington, Chicago, Philadelphia, Boston, Miami, Houston, Los Angeles, Montreal and Toronto. They aren’t showing off a list of stores yet, but in the UK they include electronics hub Maplin, Laithewaites Wines and several fashion outlets such as Karen Miller and Oasis.

Shopping Engagement: Facebook Has the Reach but Pinterest Has the Passion

When it comes to online shopping neither Facebook nor Pinterest has had much success with conversions, but that doesn’t mean you should stop trying. Bizrate Insights asked consumers to list the reasons they use either of the social sites, then they compared the results with this handy-dandy chart.

Users of both sites found them to be entertaining and a good place to connect with people who have similar interests. But after that, it’s all Pinterest. Look at the second set of bars. 70% of Pinterest users said the site inspires them to buy things. That’s huge.

Facebook’s Head of Brand Design Says it’s Time for More Talk and Less Action

Do you believe in love at first sight? Paul Adams of Facebook doesn’t. He says good relationships take time to develop, whether you’re looking for a mate or a customer for your business.

Adams, Global Head of Brand Design at Facebook, was a guest at this week’s Pivot Conference. His topic? Six principles for being social on Facebook. What it amounts to is the concept that you should consider how people use Facebook before reaching out to people on Facebook. Sounds simple, doesn’t it?

Adams says that most brands come on too strong and that’s a turnoff for a potential brand follower. In other words, think of your social media interactions as a first date. Woo your fans with lightweight interactions so they have a chance to feel comfortable.

Who Says Facebook Has to Play Fair?

The Wall Street Journal published a piece last week called “For Small Business: What’s a Facebook¬† Follower Worth?” The author talks with a small business owner who says that Facebook is devaluing the worth of his followers with their Promoted Post option.

Mr. Bishop, a caterer, says he can’t afford to pay to promote every one of his 35 posts a week, so only a portion of his followers are seeing all of his messages in their time line. Since he can’t communicate with every fan on every post, the value of his pool of followers is lower than it used to be.

Lindsay Gonzales of Making Memories Photography said she wasn’t even aware that only some of her posts were being pushed to the fan feeds. Now that she knows, her position on paying to promote?

YouTube To Rank Videos By Time Watched Instead of Number of Clicks

If you’ve ever experienced the StumbleUpon effect, you know that counting clicks can be misleading. You wake up one morning to find that your traffic numbers have skyrocketed after your blog post became a featured item on the popular bookmarking site. 12,000 hits in 24 hours! Amazing. But the majority of those people only stayed as long as it took to hit the Stumble button again – maybe 2 seconds. No engagement, which means no ad views and they’re probably not coming back.

This is why YouTube is now looking at Time Watched as the main component for ranking a video’s popularity. Now, instead of being rewarded for people who click then move on, content creators will get points for viewers who stay with the video to the end.

Are Mobile Devices Cutting into PC Sales? Or Are We Too Broke to Upgrade?

People aren’t buying as many PCs as they used to. It’s a fact. . . according to Gartner, anyway. They say that computer shipments are down 8.3% worldwide and 13.8% in the US.

Locally, Toshiba and Acer have taken the hardest hits. HP would have been in trouble except that they’re ahead of the game in worldwide sales. And there’s little Lenovo – the only manufacturer to show growth this past year. What’s going on?

Mobile certainly is a factor. Smartphones and tablets have to be eating into PC usage, but it’s hard to imagine that’s what’s stopping sales. Could be that there simply haven’t been enough innovations in computing lately to make upgrading worth the cost and effort.