by
0 Comments

Macquarie Predicts Solid Growth for Display Ads

posted on April 6, 2011

Macquarie Capital has just published their Ad Tracker report for 1Q 2011 and believe it or not, it’s AOL that came out on top.

Twice per quarter, the company analyzes display advertising sales on the homepages of YAHOO, AOL, YouTube, and MSN. Looking at the data from the first quarter of 2011, AOL won the award for the most improved player.

The company had the highest proportion of Oversized/Custom ad units (ex YouTube) at 26%, and it also had the highest percentage of purely brand-focused advertisers (which we view as a positive indicator of ad quality).

AOL’s new Project Devil program didn’t make the splash they’d hoped for, but Macquarie says we should see more of these large interactive ads in the second quarter.

by
0 Comments

Can’t Get Enough Ads? There’s an App for That

posted on April 6, 2011

You know how people are always saying, “I wish there was a way to view only ads without that pesky content getting in the way?”

Okay, no one says that, but you have to admit that advertising is sometimes the most interesting and creative thing on the page. Not here at Marketing Pilgrim, certainly, but other places. That’s why Apple has released the new iAd Gallery App.

With the iAd Gallery App, you can scroll through a list of engaging iAds and watch them do their stuff. Because everyone deserves credit, the agency responsible for the ad is listed when you tap, along with a short paragraph explaining the ad function.

They also offer a neato browse wheel so you can flip through ads like a wheel of fortune. It doesn’t do anything different than the side scrolling version, but it sure looks cooler.

by
2 Comments

Enter the IAB Seal of Approval

posted on April 5, 2011

After many months of talk about a set of self-policing rules for digital marketers, the Interactive Advertising Bureau (IAB) has finally launched their Ad Network & Exchange Quality Assurance Certification program.

The new IAB guidelines is a 35-page document that covers such topics as Acquiring Inventory, an Online Media Rating System, Data Disclosure and methods of handling customer complaints. Ad networks who agree to follow a published set of guidelines will receive what they refer to as “the Good Housekeeping Seal of Approval for digital marketing.”

For those of you born in the later half of the century, the Good Housekeeping Seal of Approval was awarded to products that were tested and approved by the popular homemaking magazine. It started in the early 1900′s and was a highly recognized symbol of trust through the 40′s, 50′s and 60′s. If a product had that seal, then the consumer knew it was safe, reliable and a good buy.

by
2 Comments

Customer Insight Tops List of Social Media Expectations

posted on April 5, 2011

When asked what they expected to get out of social media followers, most of the brand marketers surveyed went with insight over money.

eMarketer took a look at this July 2010 survey and they made this easy to read chart that you see here on the right.

As you can see, less than half of the respondents expected to see a short-term or long-term increase in sales due to social media. I’m sure they’d be happy to see that gain, but I expect the response was more about the reality not the hope.

The reality is that we don’t really know what kind of impact social media can have on brands because there just isn’t enough data. Many companies have tried to qualify the ROI per Facebook fan or Twitter follower, but the truth is we don’t have a solid way of quantifying social media behavior.

by
0 Comments

Netflix, WebMD Make the List of Most Successful Digital Media Companies

posted on April 4, 2011

paidContent has put together a list of what they think are the Top 50 Most Successful Digital Media Companies in the US. They based their decisions on which companies were bringing in the most money from online content and online advertising (estimated at times) and on the company’s strategy and future.

Not surprisingly Google, Yahoo, Apple and Microsoft took the top four places in that order. Fifth place went to Netflix with their estimated revenue of $1.5 billion-plus. Netflix recently lined up some big deals with the studios and now that they’re doing well with their streaming arm, the future looks very bright for this ground-breaker that is slowly clearing the field of all competition.

by
0 Comments

AOL Shifts from Freelance to Full-Time

posted on April 4, 2011

Freelancers have been turning out copy for magazines, TV and online sites for many, many years. Some of the copy isn’t the best, but there are plenty of great freelancers out there who know how to craft a great story and can do it from inside the walls of their own home (or the local Starbucks.)

Arianna Huffington doesn’t agree. That’s the rumor, anyway. According to Business Insider, AOL, under the leadership of Huffington, is doing away with freelancers. Not only are they looking to work with only full-time employees, but one source says, those employees are expected to be at their desks at 9:00 am.

Business Insider posted an email that was sent to them from a former freelancer and I found this paragraph particularly interesting.

by
2 Comments

Internet Ad Spending Not Equal to Internet Usage

posted on April 1, 2011

Internet ad spending is on the rise, but according to those statistical geniuses at eMarketer, the rise isn’t equal to the rise in actual internet usage.

What they did was look at the amount of time the average adult spends watching TV, reading the paper, surfing on the internet, etc. Then they matched those percentages to the percentage of the overall ad spending dollars by category.

Here’s what they got.

As you can see, people spend most of their media time watching television. By a strange coincidence, the percentage of ad dollars spent on TV is nearly identical. Pretty neat. But after that, things get funky.