7 Out of 10 Children Use the Family Tablet

There’s a new TV commercial with a mom and dad having a spell-talk discussion about whether it’s okay for their child to use their Pantech Element tablet. Dad’s concerned, but mom assures him that it’s okay, because it’s w-a-t-e-rproof.

Then there’s the new Kindle commercial with the sexy woman at the beach. She’s reading on a Kindle and she gets approached by a man who tries to prove his prowess by telling her about his expensive tablet. She instantly cuts him in half stating that her Kindle makes reading easier in the sunlight, and for less than he paid, she also bought a Kindle Fire so her KIDS can watch movies at the beach. Take that, fella.

As these commercials aptly illustrate, tablets aren’t just for grownups anymore.

Facebook Timelines for Brands? Time to Start Thinking Inside the Box

On February 29, Facebook will be conducting their first event made specifically for marketers. At that time, AdAge believes they’ll make a big announcement – Timelines for brand pages.

Don’t panic. It might not be as bad as it sounds.

Last year, David Fischer, Facebook VP of Marketing and Business Partnerships, told AdAge that Timelines for brands wouldn’t be a carbon copy of Timelines for people. The word he used was “consistent”, meaning it would have the same general layout, graphics heavy with an emphasis on activity boxes.

For individuals, these activity  boxes highlight app use such as music on Spotify, additions to Pinterest, movies watched. . . oh, and status updates, too!

For brands, those boxes will likely hold information from the tabs on their brand page. This is a good thing.

Would You Like to Pay by Cash, Credit Card or Twitter?

I received an email this week about a new ebook on the rise of the app. I was interested, so I visited the website and found something I’d never seen before, a “Pay with a Tweet” option.

Click the option, and you get a pre-filled Tweet (which can be altered somewhat) that mentions the product along with a link so others can get in on the deal.

I didn’t Tweet, but I was intrigued enough to look into the company behind the idea and found out that Pay with a Tweet has been around for awhile. “Innovative Thunder” came up with the idea to help promote their own ebook, and now they offer the service free to anyone who wants to use it.

Elections, The Olympics and the End of the World: What’s Next for Social Video

“In February 2011, Volkswagen’s ‘The Force’ ad stormed the Superbowl to become
the most shared ad of all time in just six days, jumping from 100,000 to 1,000,000
views in just a few hours.”

That’s the first line of Unruly’s “What’s Next for Social Video Insight Report” and it really explains it all, doesn’t it?

In the past, a clever TV ad might have sparked a round of water-cooler chatter, but now ads are shared, reviewed, parodied and copied within days of release. Ad pitchmen are becoming overnight stars. And heaven forbid you make a misstep (Walking in an”orgy” wonderland) everyone will know about before you can pull the commercial off the air.

TV commercials aren’t the only ones benefiting from the world’s love affair with shareable videos. Anyone can make a splash with a clever idea and a lot of luck.

Single Men and Britney Spears Rule on Google+ [Infographic]

If you’re on Google+, you probably don’t need an infographic to tell you that the site is populated mostly by men. You don’t need one, but I have one for you anyway because infographics rule, along with single men.

According to Website-Monitoring.com, men make up 61% of Google+, 32% are women and 1% are other. Other? Strange and wonderous things come to mind, but it’s probably brands or Muppets.

42% of Google+ users are single but I love the 3,3% who said their relationship status was complicated.

Not surprisingly, the US is home to the majority of users, but India beats the rest of the world by a mile. Or should that be kilometer?

When talking individual cities, Bangalore and New York are the sister cities both vying for the top spot with London coming up on them fast.

The Gap Joins with Fashion Blogs for Truly Sharable Ads

The Gap knows that it’s not about the individual pieces in your wardrobe, it’s how you put them together that counts. Jeans and a t-shirt can be punk, preppy or Paris depending on how you mix and match the colors, prints and accessories.

This is the concept behind their new Styld.by campaign which takes the simple catalog shoot and turns it into a highly shareable experience.

The Gap collaborated with six fashion and lifestyle blogs including WhoWhatWear, FabSugar, and MOG. Each blog took key items from The Gap’s new “Be Bright” line, then styled the clothes in a way that suited their readers.

From Tomboy Glam at Rue to Rockin Leather on Mog, each photo has two important elements, links to The Gap catalog and an easy share box.

The Future of Location-Based Marketing is Cool. . . or Scary

Yesterday, I wrote about a stat that said more men than women remember and enjoy mobile ads. I stated that I never remember the ads I’ve seen and now I know why. The ads I’ve seen aren’t cool.

Westin Hotels and the Weather Channel had an ad campaign last year called “Wipe Away Your Weather.” You check the app for the current weather. If it’s snowing at your location, snow slowly fills your screen. You then wipe it away with your finger to reveal a sunny location courtesy of Westin Hotels. Relevant, location-based information served up with a relevant ad. Smart and cool.