Elections, The Olympics and the End of the World: What’s Next for Social Video

“In February 2011, Volkswagen’s ‘The Force’ ad stormed the Superbowl to become
the most shared ad of all time in just six days, jumping from 100,000 to 1,000,000
views in just a few hours.”

That’s the first line of Unruly’s “What’s Next for Social Video Insight Report” and it really explains it all, doesn’t it?

In the past, a clever TV ad might have sparked a round of water-cooler chatter, but now ads are shared, reviewed, parodied and copied within days of release. Ad pitchmen are becoming overnight stars. And heaven forbid you make a misstep (Walking in an”orgy” wonderland) everyone will know about before you can pull the commercial off the air.

TV commercials aren’t the only ones benefiting from the world’s love affair with shareable videos. Anyone can make a splash with a clever idea and a lot of luck.

Single Men and Britney Spears Rule on Google+ [Infographic]

If you’re on Google+, you probably don’t need an infographic to tell you that the site is populated mostly by men. You don’t need one, but I have one for you anyway because infographics rule, along with single men.

According to Website-Monitoring.com, men make up 61% of Google+, 32% are women and 1% are other. Other? Strange and wonderous things come to mind, but it’s probably brands or Muppets.

42% of Google+ users are single but I love the 3,3% who said their relationship status was complicated.

Not surprisingly, the US is home to the majority of users, but India beats the rest of the world by a mile. Or should that be kilometer?

When talking individual cities, Bangalore and New York are the sister cities both vying for the top spot with London coming up on them fast.

The Gap Joins with Fashion Blogs for Truly Sharable Ads

The Gap knows that it’s not about the individual pieces in your wardrobe, it’s how you put them together that counts. Jeans and a t-shirt can be punk, preppy or Paris depending on how you mix and match the colors, prints and accessories.

This is the concept behind their new Styld.by campaign which takes the simple catalog shoot and turns it into a highly shareable experience.

The Gap collaborated with six fashion and lifestyle blogs including WhoWhatWear, FabSugar, and MOG. Each blog took key items from The Gap’s new “Be Bright” line, then styled the clothes in a way that suited their readers.

From Tomboy Glam at Rue to Rockin Leather on Mog, each photo has two important elements, links to The Gap catalog and an easy share box.

The Future of Location-Based Marketing is Cool. . . or Scary

Yesterday, I wrote about a stat that said more men than women remember and enjoy mobile ads. I stated that I never remember the ads I’ve seen and now I know why. The ads I’ve seen aren’t cool.

Westin Hotels and the Weather Channel had an ad campaign last year called “Wipe Away Your Weather.” You check the app for the current weather. If it’s snowing at your location, snow slowly fills your screen. You then wipe it away with your finger to reveal a sunny location courtesy of Westin Hotels. Relevant, location-based information served up with a relevant ad. Smart and cool.

Real Men Like Mobile Ads

File this one under, I’m not sure what to make of it, but here goes.

eMarketer reports that 69% of men, aged 18-29, remember seeing an ad on their mobile phone. This is compared to only 42% of women.

Now, here’s where it gets really wacky. 40% of men said they actually enjoyed the ads. Women? Only 15%.

Here’s the proof:

How crazy is that? The whole male side of the pie is interesting. “Dislike Very Much” got the least votes, but otherwise, you’re in the 20% range for somewhat, like, dislike and couldn’t care one way or the other.

Modiv Makes Mobile Coupons More Social

My name is Cynthia and I’m a couponer. I began redeeming coupons found in the Sunday paper, but soon graduated to buying multiple papers in order to increase my savings. Then I discovered printables – online coupons that I could download right from my computer, and digital coupons that applied directly to my store card!

It’s a coupon lollapalooza out there and one person can’t keep up with all the deals. That’s why I depend on the kindness of strangers who are willing to share their finds and that’s why I love what Modiv is doing to make coupons more social.

Modiv works with the technology that allows people to scan their groceries as they shop, then check out with their mobile phone. Now, they’ve added a mobile coupon wallet that is designed to reward couponers for sharing their booty.

Facebook Search: The Little Engine That Can’t

AdWeek posted an article yesterday about how Facebook’s internal search engine doesn’t work. I have this same thought several times a week, but after reading the article, I decided to see if our concerns were valid.

I went to Facebook and searched LA Times. The app, but not the page, appeared in the dropdown, so I navigated to the Page search section and got the results you see at the right.

From this, it would seem that the LA Times doesn’t have a page for the whole paper, just one for the food section. I also, marveled at the inclusion of the Jonas Brothers, “LA Baby” page. Curious.

So I went to Google and, since I was typing too fast, put “lat times facebook” in the search and guess what I found.