Variety Drops Pay Wall and Says They’ll Still Print

Variety has been the source for entertainment industry news since 1905. No, that’s not a typo. The newspaper started out as a trade paper covering vaudeville from New York City. In 1933, they began producing Daily Variety in order to cover the growing movie business from Hollywood. Back in the day, they’re only real competition was The Hollywood Reporter but with the birth of the internet, all that changed.

Variety is no longer the shining beacon it used to be. With more readers moving to the web, the site put up a paywall and slowly landed deeper in debt. Now Variety has a new owner with a new promise, the paywall is coming down!

Shoppers Use Mobile for Deals and Research But Rarely to Buy

Every year, we expect mobile to become an even more significant factor in holiday shopping but its use is still far from mainstream.

According to Marketlive’s 4th Annual “Mindset of a Multi-Channel Shopper” survey only 16% of shoppers plan to do all or most of their shopping with a mobile device. That is up 3% from last year, but given the flood of tablets and smartphones on the market, shouldn’t that number be higher?

There was a significant increase in the number of shoppers using mobile to research a purchase, 29% up from 12% in 2011.

Facebook Bans Custom Action Auto Posting for Some Apps

Facebook has decided to implement news rules regarding app activity postings in order to create a higher quality experience. Which is FB speak for ‘people are complaining about how much information is getting posted to their activity feed.’

In spite of a boat-load of user controls and share warnings, I once spent a half hour on Hulu without realizing that everything I clicked on was going straight to my Facebook page. Not that I mind people knowing I have an obsession with Pacific Blue but I was actually doing research for an article, so I generated dozens of updates as I skimmed through all the new shows on the site. Probably, nobody saw it and probably nobody cared, but I was surprised and a little shocked to see my history laid out in a public forum.

5 Trends to Remember When Marketing to Moms

Moms have power and not just the power to make you clean your room or eat your veggies. Moms spend more than $2.1 trillion US dollars annually and you want some of that. To help you get it, BabyCenter LLC has put together a list of the five top trends you need to be aware of when marketing to mom.

TREND #1: The Mobile State of Mom

Mom is more mobile than the rest of us. While she is the early adopter of most tech devices — from laptops and digital cameras to smartphones and DVRs — the mobile phone is the device that gives Mom superpowers, enabling her to multitask throughout her busy day.

IAB to Ad Networks: Internet Explorer’s Do Not Track Doesn’t Count

Close only counts in horseshoes and hand grenades and apparently “Do Not Track” only counts if a human flips the switch.

The IAB (The Interactive Advertising Bureau) has come out in support of the DAA’s (Digital Advertising Alliance) stance against the evil developers at Microsoft who made track blocking the default in the newest version of Internet Explorer.

The IAB and the DAA want you to know that they’re not against allowing people to stop tracking while they surf, as a matter of record, they encourage people to exercise their right to say no to tracking and therein lies the problem. They say IE 10 is not people, it’s a machine and we don’t want machines making these life changing decisions for us.

Survey Says a Large Portion of Online Shopping is Done After Dark

When I get up in the morning, my inbox is filled with marketing messages from the brands I follow. I delete most of them without reading them. Why? Not because I’m not interested, but because I can’t deal with this deluge personal information at the start of my work day. If only these brands would send the emails in the evening when I’m sitting on the couch browsing with my iPad. . . (hint, hint.)

According to a new study from Yesmail, 60% of consumers say they’d rather interact with brands on social media between 6 pm and 2 am. 40% say they do their online shopping after 6 pm.

Conversely, only 5% of email campaigns are set to hit between 6 and 10 pm and the majority of Facebook campaigns launch during the day. Requires Diners to Actually Eat Before Reviewing

A recent study by Gartner concluded that by 2014, 10 to 15% of all online reviews would be fake. That’s a crime, because a large portion of consumers use online reviews to help them make decisions about where to shop, who to hire and where to eat. is taking care of that last part with their Verified Review program. Before anyone can leave a review on the site, they have to purchase and redeem a restaurant voucher. Once their redemption has been verified, they get a link inviting them to leave a review.

To assure the best possible quality, reviewers must also complete a short survey and assign star ratings. They’re also required to comment only on the restaurant experience; the food, the service, the ambiance. They may not use the review to talk abut a bad experience with the deal or their own personal disaster. (My boyfriend broke up with me at dinner! I hate this restaurant.)