The Gap Joins with Fashion Blogs for Truly Sharable Ads

The Gap knows that it’s not about the individual pieces in your wardrobe, it’s how you put them together that counts. Jeans and a t-shirt can be punk, preppy or Paris depending on how you mix and match the colors, prints and accessories.

This is the concept behind their new Styld.by campaign which takes the simple catalog shoot and turns it into a highly shareable experience.

The Gap collaborated with six fashion and lifestyle blogs including WhoWhatWear, FabSugar, and MOG. Each blog took key items from The Gap’s new “Be Bright” line, then styled the clothes in a way that suited their readers.

From Tomboy Glam at Rue to Rockin Leather on Mog, each photo has two important elements, links to The Gap catalog and an easy share box.

The Future of Location-Based Marketing is Cool. . . or Scary

Yesterday, I wrote about a stat that said more men than women remember and enjoy mobile ads. I stated that I never remember the ads I’ve seen and now I know why. The ads I’ve seen aren’t cool.

Westin Hotels and the Weather Channel had an ad campaign last year called “Wipe Away Your Weather.” You check the app for the current weather. If it’s snowing at your location, snow slowly fills your screen. You then wipe it away with your finger to reveal a sunny location courtesy of Westin Hotels. Relevant, location-based information served up with a relevant ad. Smart and cool.

Real Men Like Mobile Ads

File this one under, I’m not sure what to make of it, but here goes.

eMarketer reports that 69% of men, aged 18-29, remember seeing an ad on their mobile phone. This is compared to only 42% of women.

Now, here’s where it gets really wacky. 40% of men said they actually enjoyed the ads. Women? Only 15%.

Here’s the proof:

How crazy is that? The whole male side of the pie is interesting. “Dislike Very Much” got the least votes, but otherwise, you’re in the 20% range for somewhat, like, dislike and couldn’t care one way or the other.

Modiv Makes Mobile Coupons More Social

My name is Cynthia and I’m a couponer. I began redeeming coupons found in the Sunday paper, but soon graduated to buying multiple papers in order to increase my savings. Then I discovered printables – online coupons that I could download right from my computer, and digital coupons that applied directly to my store card!

It’s a coupon lollapalooza out there and one person can’t keep up with all the deals. That’s why I depend on the kindness of strangers who are willing to share their finds and that’s why I love what Modiv is doing to make coupons more social.

Modiv works with the technology that allows people to scan their groceries as they shop, then check out with their mobile phone. Now, they’ve added a mobile coupon wallet that is designed to reward couponers for sharing their booty.

Facebook Search: The Little Engine That Can’t

AdWeek posted an article yesterday about how Facebook’s internal search engine doesn’t work. I have this same thought several times a week, but after reading the article, I decided to see if our concerns were valid.

I went to Facebook and searched LA Times. The app, but not the page, appeared in the dropdown, so I navigated to the Page search section and got the results you see at the right.

From this, it would seem that the LA Times doesn’t have a page for the whole paper, just one for the food section. I also, marveled at the inclusion of the Jonas Brothers, “LA Baby” page. Curious.

So I went to Google and, since I was typing too fast, put “lat times facebook” in the search and guess what I found.

NFL Completes End Run With Text-Message Super Bowl Ad

I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad.

While everyone else was asking viewers to follow them on Twitter or like them on Facebook, the NFL asked people to send a short text message and it worked.

The “Live Like a Millionaire” ad shows average guys living extravagant lifestyles. It leads to a tag that says you could win a million dollars by playing the new NFL Fantasy Football game. Along the way, a short text message request appears on the screen and eventually, the voice-over asks you text for more information on the game. (Click here to see the full commercial)

Majority of Users Say Social Networkers Are Kind and Caring

Need a shot of the milk of human kindness? Spend a little time on a social network and your faith in humanity will be renewed.

So sayeth the majority of the 2,260 adults who responded to the latest Pew Research Center’s Internet & American Life Project study.

The tone of life on social networking sites” takes a look at people’s perceptions about their interactions on sites such as Facebook and Twitter.

85% of adults said that their experiences were mostly kind. 68% went so far as to say that they had an experience that made them feel good and 61% felt closer to another person thanks to social media. And how about this? 39% said they frequently saw acts of generosity by others. Frequently!