You Can Never Be Too Thin or Too Fast: iPhone 5

You can never be too thin or too fast. If that’s not Apple’s motto, it should be.

Earlier this morning, Apple held a press conference with all the fanfare we used to dedicate to rocket launches. It was all about iPhone 5 and iOS 6 with a few new iPod and iTunes upgrades thrown in for the average man. I watched via Engadget’s live blog and though the bloggers did their best to keep it entertaining (good job, fellas!) there really wasn’t much to get excited about this time around.

What’s in a Name: Microsoft Rebrands Their Ad Tools

Welcome to the Yahoo! Bing Network formerly known as the Microsoft Search Alliance and now home to Bing Ads, formerly known as Microsoft Adcenter.

I’ll give you a minute to catch up.

From a purely linguist standpoint, these were needed changes. Microsoft Search Alliance always sounded like a roaming, group of rogue rebels from an upcoming Star Wars spin-off. Whereas Yahoo! and Bing are both known search engines, so now you know what you’re getting. The only downside, the weird punctuation. And why did they put Yahoo! first? Did they flip a coin or was there a logical reason?

Tablet Loyalty and WiFi Rules in This Month’s Mobile Mix

Archeologists have recently uncovered an incredible painting on the walls of an ancient Egyptian tomb. The painting shows technological leader Im Ho App-le II examining the wares of a visiting tablet vendor.

Incredible, isn’t it? It’s such an amazing find, Millennial Media decided to use it as the cover of their September Mobile Mix report which is devoted to the subject of tablets!

The top tablets (ranked by ad impressions) shouldn’t come as a surprise. Apple’s iPad is number one, followed by Samsung Galaxy Tab, Amazon Kindle Fire, Acer Iconia (the only one I don’t recognize), and the Motorola Xoom.

Now that Amazon is flooding the market with several new Kindle Fires, it will be interesting to see if they can jump up to second place. On the other hand, Kindle Fires are more entertainment than work oriented so I imagine that has a negative effect on ad impressions.

Product Information is Key for the Showrooming Shoppers

If you ever had any doubt about how attached we’ve become to our mobile phones, take a look at this graph from Vibes.com.

After you get past the 11% of smartphone owners who keep their phones on hand while showering, take a look at the “While Shopping” column. 82% of smartphone users have their phone with them when they shop, and they’re using them to make sure they get the best deal.

Showrooming is when a shopper uses a brick and mortar store to touch and try a product only to buy it online. It may seem like a concept that is new to the mobile era, but it actually goes way back to the days when stores knew the meaning of customer service. By putting out only one display model of a product, retailers saved space and lowered instances of theft and breakage. Consumers would choose the item they liked, then “order” it on a form, which was then taken into the warehouse to be filled or they could order it to be delivered through a catalog service.

Facebook Completes Instagram Buy: Let the Changes Begin

Instagram isn’t going anywhere.

While I’m sure that’s true in the broadest sense, I can’t imagine that the site’s new owner, Facebook, is going to let it continue without a great deal of modification.

Facebook became the proud owner of the more than 5 billion photos shared late last week. The announcement came with this statement attached:

As we said from the beginning, we are committed to building and growing Instagram independently. Instagram will continue to serve its community, and we will help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure. We also can’t wait to work with the talented Instagram team to improve the mobile experience.

Viggle Launches MyGuy, But it’s Not What You Think

What do you think of when I say “MyGuy?” A 1960’s pop tune? Singing nuns in Sister Act? A reality show with single women looking for Prince Charming?

How about fantasy football? Yeah, that’s what I thought.

MyGuy is what social TV app Viggle calls their fantasy sports component. It’s an amusing game that awards you points for picking the high scoring men of the season. In this case, we’re talking football. What makes their version of fantasy football unique is that it’s based on instant gratification. You tune in to the game, then choose your favorite player. If he does something good, you get points. If he does something bad, you lose points. You can change players on every play if you like, or stick with a winner and double your score.

Seesmic CEO Hands the Reigns Over to HootSuite

Aren’t these two of the cutest animal logos you’ve ever seen? Two nocturnal animals with big giant eyes — can it be a coincidence that they belong to two big players in the social media management biz? Well, say good-bye to that adorable raccoon, he’s on his way out now that HootSuite has snapped up the mascot’s owner Seesmic.

The buyout agreement between HootSuite CEO Ryan Holmes and Seesmic Founder Loïc Le Meur sounds more like a mercy takeover than a strategic business decision. The two men have been friends for awhile, but as HootSuite grew, finally gaining a badge of honor from Twitter, Seesmic faded. Earlier this year, Seesmic laid off more than half of the staff, now, with Twitter’s new rules for data users, it was only a matter of time before they lost it all.