The Love Hate Relationship Between Facebook and the World

Last night, I watched Ryan Seacrest review the popularity of the American swim team by comparing their Facebook followers and comments. Even though I spent much of my day involved in social media, this still struck me as odd; several minutes of every broadcast, completely devoted to Facebook and Twitter. It’s unheard of, but you can bet it will continue to expand to news broadcasts of every kind as we move forward. Just imagine how it’s going to play into upcoming elections. . .

But social media isn’t one big love-in. Many people take to it with resigned acceptance. Steve Olenski of Forbes magazine knows this all too well. He conducted a very unscientific study into our thoughts on social media and came up with a very creative infograph detailing our love / hate relationship with the phenomena.

Can Marketers Win By Going Rogue? WhatTedSaid Meets MLB

Derek Jeter gets a sex change. The Miami Marlins are hosting Free Pitbull Night and the San Diego Padres would like to encourage all handicapped fans to stay home.

Sounds like an all sports version of SNL’s Weekend Update. There, it would be funny. But on the official Major League Baseball Facebook Pages, not so much.

Yesterday, these kinds of posts appeared on a half a dozen official MLB Pages and fans assumed it was the work of a hacker with a grudge against baseball. Turns out the posts were loaded by an authorized Page admin who went “rogue.”  The person in question wrote the posts as a joke and says they were never meant to appear in public. He also told Deadspin that the ones that went live weren’t even the “best” of the lot. Then he basically blamed MLB Advanced Media, saying, “Access to all 30 MLB teams’ Facebook pages is put in the hands of employees making less than living wage.”

Facebook Says 83 Million Accounts Are Fake. Anyone Surprised?

One of the downsides to being a public company is that it’s harder to keep company secrets, secret. This week, a Facebook public filing revealed that 8.7% or approximately 83.09 million accounts are fake.

What does Facebook consider a fake or false account?

Duplicates (4.9%)

Though it’s not allowed, many people have more than one account. Some do this, not for defrauding purposes, but to keep parts of their lives separate. Many avid Facebook gamers create additional accounts so they can friend themselves inside games in order to get bonuses and advance the game. (A problem that would be solved if Facebook would stop forcing in-game friending.)

Misclassified (2.4%)

These are profiles that should be pages such as businesses, organizations, pets, or inanimate objects. (Ode to a Chair!)

Survey Says Small Business Owners Are More Successful on Facebook Than They Think

Small business owners, I have a question for you. How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong.

That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.

Here’s a segment from their infographic on the subject:

Dramatic, but if we flip the numbers, we see that the majority of those surveyed thought Facebook was a help. As for the 52% of Pages getting 10 likes / shares / comments — well, that’s cool but there’s no proof that those things lead to profits.

Facebook’s New Page Post Targeting Feels Like Deja Vu

As I reviewed all of today’s social media marketing news, I kept stumbling over folks talking about Facebook’s new Page Post Targeting options. My initial reaction was, been there, saw that.

But this wasn’t a case of deja vu. It was actually another real attempt to try and make marketers feel in control of their social media efforts. It felt familiar because only a few weeks ago, I wrote about Twitter’s new enhanced targeting for Promoted Tweets. Last month, Facebook announced Promoted Posts (where you pay to promote an individual post in your Timeline) and then there was the new Facebook Recommendation Bar … and so on and so on, you get my drift.

Folks Aren’t Digging the New Digg

Digg has pulled the wraps off their new site design in their quest to rise up again in the social media ranks.

There was a time when Digg was the place to be seen, but squabbles over preferential treatment for entrenched early Diggers and poor design changes saw them circling the drain. Enter new owners who firmly believe that Digg can be a player again.

Here’s a screenshot of the new front page:

 

Gone are the endless columns of text with number boxes showing how many times a story has been Dug (Digged? Dagged?). Now, it looks like every other content site with large photos, lots of white space, and uneven boxes. I’d call it Pinterest style except that online magazines have been using a variation on this style for awhile now.

Email Beats Search and Social for Cart and Conversion [Infographic]

Email, Search and Social Media — think of them as three sisters in the Marketing family.

Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.

Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.

Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.