Consumers Say No to a Facebook Backed Search Engine

Facebook is many things to many people but there are two areas they can’t seem to get right, e-commerce and search. Now, e-commerce is a complicated thing, but search shouldn’t be. Surely Facebook has the brainpower and talent in their pocket to create the world’s greatest search engine, but if they did, would it matter?

Greenlight set out to discover the answer through their “Search & Social Survey (2011-2012).” Before we see the answer, you should know that they only surveyed 500 people. I’m not sure that’s enough to get a true picture, but it certainly is enough to get an indication of the way a group is moving.

When asked if they would use a Facebook search engine (meaning a full search like Google’s, not just an internal engine), 48% said “No” or “Probably Not.”

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers on Pinterest? *

The answer is Amazon.com! Those combined numbers landed them in the number one slot on Campalyst’s Top 250 Internet Retailers on Social Media index.

The index is proof that not all social media is created equal and that’s a good lesson for everyone. Amazon is rocking Facebook, but there are more than 50 companies on the list that beat them on YouTube. As for Pinterest, no one is pulling astronomical numbers but several companies are created a nice little fanbase there.

Three-Quarters of Smartphone Owners Say Yes to Geolocation

An app would like to use your current location — is that okay?

74% of smartphone owners said “yes” to that question, up from 55% just a year ago. Seems like the tool that gave many people the willies at the start, is now becoming part of their everyday routine. Need directions? Want to find the bank branch closest to you or find the most popular coffee house in a new city? You can do it all, as long as you say yes.

Now don’t confuse the use of location-based services with location check-in services like Foursquare. A new report from Pew shows that only 18% of smartphone users participate in geosocial activities. That’s up from 12% last year, but it’s hardly a boom.

Retail eCommerce Spending Continues Double-Digit Growth

Do you sell things online? Yes? Great, cause I have some terrific news for you. Online retail spending is up 17% year-over-year. comScore says that in Q1 2012 alone, online retail spending hit $44.3 billion.

It’s weird, everyday I hear people talking about the bad economy and how it’s killing businesses but here’s online retail showing double-digit growth for the sixth consecutive quarter.

Scan this chart and feel good about yourself:

Now, if I was a glass half empty person (hush, you), I could say that it’s a nice rise since 2007 but not phenomenal. But when you look at the slump in 2008 – 2009, then the rise after that, it’s very uplifting. Don’t you think?

comScore’s Gian Fulgoni agrees with me;

Social Gaming is Down with Women but Up with Seniors

Social gaming has been a hot spot for developers for awhile now, but a new study by Frank N. Magid Associates shows that their primary demographic is slipping.

While men rule the game controller at home, it’s always been women who led the charge online. And it’s been a heck of a charge, 81 million people play a social game once a day and total social gaming revenue for the year is expected to top 1,323 million.

The new numbers from Magid show a drop in the female demographic:

  • Females age 12-17 down from 54% in 2011
  • Females 25-44 down from 40% in 2011

Those are roller coaster-sized drops and though there’s been an increase in social gaming with seniors, their rise doesn’t make up for the loss.

Kit Kat Offers Fans in Singapore a Social Media Break

Kit Kat is famous for their “give me a break” slogan and now they’re using it to give their fans in Singapore a much needed break from social media!

According to the Kit Kat Social Break website, 50% of 19-26 year olds in China, Singapore and US say keeping up social media is too time consuming and stressful. They say that they feel pressured to be in constant contact and guilty if they don’t respond right away to social media messages.

The solution? Kit Kat’s Social Break widget. The widget helps the user keep up on Facebook, Twitter and LinkedIn. The Facebook portion automatically “likes” any photos or updates that are tagged with your name. The Twitter helper automatically replies to Tweets with a relevant response randomly chosen from a list. The LinkedIn helper auto shares posts your contacts have shared. Says the copy: Now it is possible to seem intelligent without even lifting a finger.

Did Facebook Cause the Social Reader Decline? Did Users? Does it Matter?

Making the top ten list is a good thing except when when it’s the top ten list of losers. The Washington Post and The Guardian social reader apps both took a big hit this week and many are wondering if it’s a sign of things to come.

The numbers come from AppData, a website that monitors the health of Facebook and iOS apps. They caused a stir this week when they reported a 46% drop in monthly usage for The Washington Post and a 43% drop for The Guardian. Immediately, tech outlets jumped in with explanations for this horrendous turn around.

 BuzzFeed suggested that the collapse was due to the haters finally getting their way.