Unfortunately, all we have to go on when crafting these Tweets is our gut instinct (and maybe some previous data) about what will take off and what won’t. You write, you send, you hope. I’d say it’s not rocket science but it kinda is.
Researchers from UCLA and Hewlett-Packard’s HP Labs conducted a study to determine the formula for the perfect Tweet. They started with over 40,000 recently published online articles, then matched that data with corresponding Tweets, then let it all flow through for 4 days to get the full lifecycle of any given Tweet. (With me so far?)