The internet is getting downright spooky. Last night, I used iTunes to locate the old song Escape by Rupert Holmes, a big hit at the time, but not top on the charts at the moment. An hour later, I switched on Spotify, chose 80’s Pop and the first tune was Escape.
Coincidence? I suppose it could be but more likely Spotify picked up a thread of data somewhere that showed my interest in the song. Was this an instance of retargeting or am I just getting paranoid?
Normal people (not ones who live on the internet 24 / 7 like me) no longer fear the data cookie. They see retargeted ads as a useful tool for navigating the web.