Bing Adds Feature to Tell You Which Experts Have Klout

It’s hard to know who to trust on the internet these days. Everyone has an opinion but who really has the right answers to your questions? Bing says trust Klout.

If you’re new to this, Klout is a system that assigns a numeric value (I am not a number!!) to folks with a social media presence. It’s supposed to represent your influence in your areas of expertise. I am a 43. Frank is a 54. Film critic Roger Ebert is a 92 and that’s one whopper of a score.

Bing wants you to know the score, so they’ve added Klout scores to their “People Who Know” bar.

MySpace Readies Another Relaunch; And It’s Good

The only thing wrong with the new MySpace is the name. It’s the perfect name for an all-encompassing social network where I keep my favorite photos, thoughts from my friends, and links to my favorite TV shows, books and brands. Facebook should be MySpace, but that ship has sailed.

Was MySpace is about to become, is a social network for the music industry and it’s gorgeous.

Paid Content: To Index or Not to Index, That is the Question

Hello, you there! Person reading this post. How did you find it? If you’re a loyal MarketingPilgrim follower then maybe you came in here via our daily email update. Perhaps you came in off a social media link or you clicked a bookmark. If you’ve never been here before, then chances are you came in via a search engine. Welcome. We’re happy to have you and we hope you come back often.

Search engines are vital to the success of any site with written content. So why would you want to stop them from indexing your site?

The UK newspaper The Times stopped them because they felt it ran counter to their paid content business model. Back in 2010, the newspaper blocked search engine spiders as part of their conversion to digital subscriptions. Apparently, they believed that their good name alone would drive traffic to the site.

Offer a One-Click Vote of Confidence with LinkedIn Endorsements

If you click on a LinkedIn profile today, you’ll likely be greeted by a big, blue box like this one:

From here, you have the opportunity to help your fellow man by saying, ‘yes, I know this person is good at those things’ and you can do it with one click. Endorse and you’re done – sort of, because when you reload the page you get more options. If you don’t agree with all of the options, you can click the x to remove them before endorsing.

If you’re really into this, drop to the bottom of the page where most people (but not Andy for some odd reason) have a long list of skills that you can “+” one by one. For each box you click, a tiny picture of you shows up next to a picture of anyone else who agreed with you. Personally, I stopped endorsing because I was tired of seeing my own face pop up over and over again.

Mobile Marketing Goes Postal with Holiday eCommerce Promotion

It may not seem like it, but mobile is actually the perfect compliment to the US Postal Service. When a customer uses their mobile device to buy something online, that something has to be mailed to them and there’s a one in three chance that that something is going to arrive via the US Postal Service.

In order to encourage this symbiotic relationship, the USPS is offering a special holiday direct mail promotion aimed specifically at mobile marketers.

The 2012 Holiday Mobile Shopping Promotion gives online merchants a 2% postage discount as long as they have a a mobile bar code or QR code that leads back to the web. (You’ll find the specifics here.)

Facebook Ads: Women Are More Expensive, But Aren’t We Worth It?

Men are Cheap, that’s the name of a new study from Resolution Media and Kenshoo Social and it could be my favorite study title ever.

The study takes a quick look at the gender differences in Facebook ad campaigns and comes to a not so simple “chicken or the egg” conclusion. Here’s how it goes:

The majority of Facebook users are women, but not by much; 58% female vs 42% male.

Even though there are more women, more Facebook ad dollars are spent on men. (53% male vs 47% female)

Because they’re spending more on men, men are offered more ads. Since they’re offered more ads, the law of averages applies and they click more often.

That leads us to the fact that it’s cheaper to target men on Facebook (with advertising).

The Fancy: All the Top Social Commerce Trends, All in One Place

What are the top trends in Social Commerce right now? Photo galleries (Pinterest, Lover.ly). Subscription boxes (Love with Food, Birchbox). Daily deals are hanging in there (Groupon, AmazonLocal). Gamification is always hot, as is social sharing and referrals. Put them all together and they spell The Fancy — a new place to buy more stuff.

I got The Fancy bug after reading comScore’s article called From Pin to Purchase. The piece talks about that illusive social media fellow, the conversion. You know, 10,000 Likes on your Facebook page but only 1 sale. Hundreds of photo repins on Pinterest but not one clickthrough.

The Fancy is working to change all that by providing users with every opportunity to not just covet and share what they see on the page, but to buy it, too.