Second-screen usage while watching TV is a growing trend. Thanks to smartphones and tablets, more people than ever are chatting with friends, playing games and syncing up for points while they watch their favorite shows. It’s great publicity for the series and it’s an excellent way to get viewers to engage with advertising content. So why not extend this idea to the movie theater?
Movie theater execs discussed this very topic at their recent industry convention in Las Vegas. According to the LA Times, the Chief Exec for Regal Entertainment suggested that allowing people to text during some movies could be good for business.
An exec from a Texas based chain replied, “Over my dead body.”