Google+’s multi-person, webchat tool, Hangout, just got pushed to the front of the line, with a variety of new features that make it more prominent and useful.
The biggest boost for marketers is the upgrade to the Hangout On Air system. On Air allows a person or brand to livestream a performance, chat or presentation to a large number of people. Right now, the service is only available to a select group of celebs like The Muppets and the Dalai Lama but it’s slowly rolling out to others with a large following.
With the new upgrade, broadcasting On Air will be completely self-service and it will have a record option thanks to YouTube. Press the record button when the livestream is underway and a recording will automatically be uploaded to your account.