Tracy Morgan Emmy Stunt Results in 60K Tweets in 3 Minutes

The Call to Action is one of the most important steps in a marketing campaign. Just tell people what you want them to do and they’ll do it.

Last night, Jimmy Kimmel showed us all how it’s done with the help of Tracy Morgan and Twitter. He asked the actor to lie on the stage, then told viewers to Tweet, “OMG, Tracy Morgan passed out at the Emmys. Tune in to ABC right now”.

The results:

And there’s TV Guide spoiling the joke.

The initial response was 25,000 Tweets but when it was all over, the full count came to 60,000 in around 3 minutes. That’s insane. Could we get 60,000 people to Tweet reminders not to drink and drive on New Years Eve or something that might make a real difference in this world?

LinkedIn Study Says Emotions Up Engagement on Both Personal and Professional Networks

It should come as no surprise that people visit Facebook and LinkedIn for entirely different reasons. They’re both social networks, but one is aimed at the personal side of life (family, friends, hobbies), while the other deals with the professional side (networking, jobs, business advice.)

Still, LinkedIn decided to conduct a survey to study this situation and they call it The Mindset Divide. The answers came from 6,000 social networkers across 12 countries, which sounds like a decent sampling to me.

Here’s a slice from their infograph detailing the main thrust of the study:

No big surprise here, but they went through the trouble to make this lovely graphic, so we’re going to share it. Now look at what motivates people on each network:

Solavei Launches Phone Network That Pays Back for Social Sharing

While part of the population is willing to camp out on the street in order to get their hands on the newest iPhone, other folks are struggling to pay their monthly mobile bill. For many people, the mobile phone has replaced their home phone so it’s their only connection to work, school and family.

Enter Solavei, the mobile network that not only offers a great deal, they offer cash back, too. We’re not talking $10 rebates here, we’re talking about recurring monthly income of up to (wait for it. . . . ) $20,000 a month!?

Solavei’s income option is based on the pyramid style affiliate program that used to generate millions of dollars back when the web was wild. Quite simply, I get a bonus for every person who signs up for phone service under me, and I get a smaller bonus for everyone who signs up under my friends. What makes this intriguing is the emphasis on social sharing.

Gasp! Survey Reveals That Many Online Reviews are Fake!

My world has been rocked, not once, but twice this week. First I found out that the reality series The X-Factor hid the fact that a 13-year old contestant was actual a Broadway pro in order to make the episode more compelling. That makes it more of a semi-reality series, doesn’t it? Appalling!

While I was still reeling from that shock, I checked into Mashable and found this: By 2014, 1 in 10 Social Media Reviews Will Be Fake. 

Say it isn’t so! I, like most internet users, trust those online reviews to give me the scoop before I check into a hotel, eat at a restaurant, or buy a new product. If 10% are fake, whom am I to trust?

Facebook Offers Now Free with Purchase

Facebook Offers is a neat tool that allows you to easily send promotions and discounts to your Facebook fans. Send a 10% off coupon, a voucher for a cookie, $5 off dinner for two — you create it, they send it, you get more business. Best of all it’s free to use — and it kind of still is.

Sometime in the next month, Facebook is going to start requiring a Facebook ad purchase of at least $5 for every offer you send out. So, technically, the Offer is free with purchase. Come on, you’re a merchant, you get the concept, right?

I could sit here and wave my fist and exclaim, “how dare they!” This is America. What right do they have to make me pay for something I used to get for free.

Shazam Expands Their Reach from Just Music to TV

Shazam has made a name for itself as the tool for identifying music on the radio, TV or a DVD. Using a magical audio matching system, the app listens to a song, then tells you the name, who performed it and gives you a link to download it.

Currently, the app has more than a quarter of a billion users worldwide and now they’re striking out on a new path in hopes of gaining even more.

Shazam for TV uses the same audio matching technology to deliver all kinds of information about your favorite TV shows. I put the app to the test this morning with an old rerun of Rizzoli & Isles on TNT and look what I got.

Could Social Media Be Slowly Eroding Search Engine Traffic?

Every marketer would like to see their brand land in the top spot on a search engine, but is top worth what it used to be?

Experian Hitwise UK just released some interesting numbers concerning search in the land of Lords. What it shows is a slow decline in the number of people using search engines across the board. They say overall visits are down by 40 million since August of 2011. That means this past August was the first time this year that search didn’t show a year-over-year gain.

Here are the US numbers from this past Spring.