Twitter Adds Targeting to Promoted Tweets

Earlier today, I mentioned that relevance was one of the top factors in earning customer trust. Well, Twitter is gonna help you with that because they’ve just added targeting to their Promoted Tweets.

Last week, if you pushed a Promoted Tweet out into the world, it landed on the pages of all of your followers regardless of where they lived and how they accessed the web. In most cases, this would not be an issue, but if you want to promote a special sale on ice cream in New York, it’s simply not fair to tease the people in Los Angeles with a deal they can’t get in on.

Survey Says Reviews, Not Likes Influence Consumer Trust

Trust is a big factor when it comes to buying anything online be it a .99 music download from iTunes or $5,000 wedding dress. Customers want to feel secure in the knowledge that they’re getting a quality product from a reliable source, that the item will arrive in a timely manner and there will be customer service help available should they need it.

One of the sources people use to determine a company’s trustworthiness is social media, but it’s the reviews, not the likes that sway them one way or the other.

Foursquare Business Update Lets You Talk to Your Followers

Over the past few months, Foursquare has completely reinvented itself as a discovery engine. Check-ins are still a huge part of the app, but now they’re not just for fun and bragging, now Foursquare is a useful tool for both customers and business.

The newest feature is Local Updates. It’s a system that allows businesses to send in-app messages to their most loyal customers. On the user side, these messages show up in the friends feed and there’s an option to shut them off (so don’t get heavy handed with your postings.)

On the business side, Foursquare has upgraded their merchant dashboard so it’s easier to read and use.

Advertisers Go Gray as the Balance of Power Shifts in the US

AARP (formerly known as the American Association of Retired Persons) is on a quest to get advertisers to include their demographic in more campaigns. Using tag lines such as “I may be creased, but my money is crisp,” they hope to persuade advertisers that there’s a profit to be made in the over fifty market.

Since the dawn of time, advertisers have sought out the younger buyers since they were the ones with discretionary cash. But these days, there aren’t too many 20 years old who are flush with the green stuff. 53% of recent college grads are unemployed or underemployed, the worst its ever been in the last 11 years. So why are advertisers so keen on pitching to a crowd of over-educated, broke young folks? Habit, mostly.

Top 100 Companies Increase YouTube Usage by Nearly Forty Percent

Burson-Marsteller recently released the results of its third annual Global Social Media Check-Up Study and YouTube came out as the big winner.

The yearly report examines social media usage among the Fortune Global 100 companies, including Ford, Sony, Walmart, and HP.

82% of these companies are now maintaining YouTube accounts, the biggest jump up across all of the social media platforms. These channels average 2 million views each and have an average of 1,669 subscribers.

That’s almost 2,000 people who willingly checked the box to get updates from a branded, commercial channel. That’s like intentionally sitting through the commercials when you watch a TV show on the DVR.

As Citizen Journalism Rises, YouTube Offers Face Blurring

More than a third of all news video on YouTube was filmmed by a bystander, says Pew Research. Not surprising, given that a good portion of the world population is walking around with a camera in their pocket every time they go outside.

Homemade news footage is compelling because it personalizes the story. When you watch a riot happening just yards in front of the lens, or shaky footage of a major earthquake as it knocks the camera man off his feet, it’s more real. It’s more human and that’s why people are rushing to YouTube for their daily look at what’s happening in the world.

69 Percent of Mobile Users Won’t Leave Home Without It

The next time you’re out in public, take a moment to notice how many people are using their mobile phones. Grocery store, train station, walking in the park. Two people sitting across from each other at a restaurant — both using their phones. On the freeway (yikes!)  And don’t forget those people who appear to be talking to themselves. They’re using an earbud, so they’re probably never off the phone.

Of course, all these people aren’t on a call. They’re texting and playing Words with Friends, and they’re looking for a place to have lunch, or a new pair of shoes.

A new report from the Interactive Advertising Bureau (IAB) shows that 69% of mobile phone users never leave home without their trusty mobile companion. For many, it’s become an extension of their arm and there are days when even I wonder how I managed without one.