Daily Twitter Users Double, but Adoption is Still Slow

New research from Pew shows that Twitter hasn’t gained many users over the past year, but the users they have are now Tweeting more often.

The total number of users represents only about 15% of the adult, online population. Last year, Pew clocked this number at 13%, growth that’s hardly worth mentioning.

On the other hand, daily usage numbers (those who use Twitter on a “typical day”) have doubled since last year, and quadrupled since 2010. Don’t get too excited, though, because that number is only 8% of the online population.

I find these numbers to be odd and depressing. I’m a big Twitter fan and it seems to me that everyone I deal with has a Twitter account. I suppose that’s because my circles generally include techy people, marketing people, entertainment industry folks and writers. Maybe if I hung around with a different kind of a crowd, Twitter wouldn’t be as prominent.

Survey Says Social Media Butterflies Will Rule During the London Olympic Games

The Taylor Brand Counsel Group sees digitally savvy moms as social media butterflies who flutter around the web connecting and conversing at a rate well above that of normal men.

According to the results of their recent survey, these moms are going to be a huge part of the buzz surrounding the London 2012 Olympic Games. Though they aren’t usually big sports fans, the Olympics are a whole different animal. More than half of the moms surveyed said they will be tuning in and talking up the event from the opening ceremonies on through the extinguishing of the flame.

This year will be the biggest in terms of coverage. NBC is committed to covering every single event. They’ll be live streaming over 5,000 hours of footage online and 272 hours on TV.  To go along with that, they have mobile apps for the tablets and smartphones.

Facebook Wants You To Pay to Promote Posts. Interested?

What does and doesn’t show up on a person’s Facebook feed is one of life’s great mysteries. There are days when it seems like I’m seeing everything from the pages I follow and days where nothing is getting through at all. Maybe I shut off some feeds, maybe Facebook did. Kind of doesn’t matter, since busy Facebook pages turn over quicker than most people can read them.

Introducing Promoted Posts! The handy-dandy solution designed to make sure all your fans (and some of their friends) see your post every time.

Promoted Posts work like display ads. You write your post, you set your budget then send the post on its merry way. Facebook promises to . . . .well, I’ll let them tell you:

Pinterest is On Trend But Does it Convert?

Unless you’ve been without an internet connection for the last few months, you know that Pinterest, the photo pinning site is the current hot trend in social media marketing.

Studies have shown that Pinterest users are on the rise, they’re predominately female, 24 – 44 but you’ll find men and other age groups around the edges.

Since the site revolves around visuals, it began as a place to keep wishes. The clothes you’d like to own, the decor you wish you could afford, the incredible cakes that you wish you could bake. Home, fashion and general inspiration photos ruled the site but slowly other categories started creeping in. Now, you can easily find celebrity photos, travel pics, and advertising (blatant or otherwise.)

Miss USA and MTV Make Twitter an Integral Part of the Show

This past week, two big televised events announced that they’ll be using Twitter in a big way to draw fans in on show night.

For the first time, The MTV Movie Awards has set aside one category for Twitter only voting. The category is “Best Hero” but the process is a bit backwards. It begins on the category page where you see a terrific graphic showing your choices.

When you click the “Tweet Your Vote” button, you don’t get the traditional composed Tweet box. Instead, the application sends to you the MTV Tweet Tracker which shows you which hero is currently in the lead. From here, you click on the hashtag for your hero and that’s where you get the composed Tweet pop-up.

Nielsen Numbers Show Internet Users Up 15 Million Year Over Year

In April 2012, 210 million Americans spent time browsing the web, up from 194.8 million in April 2011. Not bad. Not bad.

According to Nielsen, the same properties are still pulling more than their share of visitors. The order remains the same as last month, but there was a slight drop in visitors overall.

Now let’s look at last year:

First off, notice that Nielsen has stop using the lovely blue borders. I wish they’d go back to them, they made the chart easier to read. Turning now to the numbers, you can see the hefty increase for Google, and there’s Facebook claiming the numbers Google had back in 2011. And look at YouTube jumping from 106 million to 125 million.

Obama Takes Steps to Build a 21st Century Digital Government

Franklin Delano Roosevelt brought the country closer by using radio to deliver his “fireside chats.

John F. Kennedy rose to fame thanks to the proliferation of televisions in American homes.

Now, Obama is pressing forward with the new technology of his time — the mobile app.

Earlier this week, The White House released a memo about this new push.

The memo states:

For far too long, the American people have been forced to navigate a labyrinth of information across different Government programs in order to find the services they need. In addition, at a time when Americans increasingly pay bills and buy tickets on mobile devices, Government services often are not optimized for smartphones or tablets, assuming the services are even available online.