LinkedIn Supports Non-Profits with New Board Connect

If you work with a non-profit organization, get thee to LinkedIn right now. The social networking site has just released a new tool called Board Connect that is all about helping non-profits find new board members.

Meg Garlinhouse, head of employment brand and community for LinkedIn, told Mashable,

“There’s a huge supply and demand issue we’re trying to solve — more than 2 million non-profit board seats need to be filled each year and non-profit leaders are challenged with finding the right individuals to join those boards.”

It’s not at all surprising given that everyone’s days are already filled to overflowing with work, home and community responsibilities. Add to that, the fact that the people running a non-profit are generally handling more tasks than any one person should and it’s a wonder these groups continue to function.

Twitter Updates Interfaces with Slick New Profile Design

Twitter has always been my favorite social media child and now I love them even more thanks to their slick new interface.

The center piece of the update is a header photo that is oddly reminiscent of the header photos we’ve seen on some other social media site. . .  Here’s the example page from The Today Show.

Nice. The layout makes the page look like a real landing page and not just a placeholder for text. The Tweets are still prominent but the sidebar is great, too. Have they always had that “Tweet to:” box on there? I don’t remember seeing it, but I like it.

Living in a Multi-Screen World

How many families do you know who all sit around together and watch TV on a single, small screen? There are probably a few of them out there, but the photo you see here no longer represents the viewing habits of the average American family.

Now we have TV’s in every room, bigger screens, cable, DVR’s and media players. More than 8 million people bought an HDTV in 2011 and 39% of homes have new gaming consoles that do more than just play games.

Take a look at how our viewing habits are changing. It’s subtle, but it’s definitely shifting.

In Advertising, Consumers Trust Earned Over Owned

When it comes to information about a product or brand, the personal recommendation trumps all else. That falls under the category of “earned” advertising. Your product was worthy, so you earned the respect of a consumer, who in turn, passed that good word on to their friends and family. It doesn’t get better than that.

The downside, is that “earned” advertising has to come when it comes. You can’t make it happen on schedule, so that’s where “paid” and “owned” come in.

Take a look at this trust chart from Nielsen and we’ll talk about it on the other side.

It’s a given that consumers don’t put much stock in paid advertising, but look at mobile dragging its knuckles at the bottom of the chart. Mobile phones and tablets are the hottest thing in tech right now, but people are almost universally shunning the ads they see there.

Hip Hop Stars and Sharks Heat Up the Summer Social Media Charts

Even though the way we watch TV has changed drastically in the past 50 years, the top 5 networks are still running a fall to spring season. But summer is no longer packed with nothing but reruns, it’s now the time when the cable networks lure in an audience with their own original shows.

For me, summer means the return of the crime dramas on TNT and USA. White Collar, Rizzoli and Isles, Leverage. . . but when it comes to social engagement, it’s the reality shows that really shine.

Majority of Blackberry Owners Say They’ll Give it Up for iPhone 5

Apple has made a business out of creating technology that is obsolete within a year of its release. Let me rephrase, Apple has made a business out of convincing consumers that their technology is obsolete with a year of release.

Are you walking around with an iPhone 4? You might as well have a stone tablet and chisel! It’s time to get a new iPhone!

The recently announced iPhone 5 is thinner, but taller, and faster and smarter than its older siblings, but the only drastic change is the type of connector you use ($$$ Ka-ching!). It’s cool, but not cool enough to spend the big bucks needed to upgrade from my iPhone 4.

Apparently, I’m part of a very small minority. According to a survey by Toluna QuickSurveys, the new iPhone is being welcomed with open arms and wallets.

Survey Shows Made in USA Matters

Back in July, the USA Olympic team hit a bump in the road when the news broke that their all-American athletic wear had been made in China. Considering the patriotic nature of the games, it’s not surprising that folks were upset but how do they feel about the origin of everyday items?

According to a shopper survey by Perception Research Services International (PRS), that “Made in USA” label is important enough to influence their buying decisions.

76% of those surveyed, said seeing a “Made in the USA” label made them more likely to buy the product but patriotism wasn’t the reason for the decision.

Most shoppers said the shopped USA in order to help the economy. PRS says it’s more likely that the real motivator is concerns about the quality and safety of products made overseas.