Almost Half of Marketing Execs Surveyed Have No Interest in Pinterest

Pinterest may be the hot new trend in social media but 44% of the marketing and advertising execs The Creative Group surveyed said they had no interest in using the site for business.

A tiny 7% said they were currently using the site and slightly more (10%) said they were going to start using the site soon.

Want to hear something really frightening? 18% said they weren’t aware or had never heard of Pinterest. Let me repeat, marketing execs who have never heard of Pinterest. I wonder who their clients are. . .

I understand people who don’t think it’s a good fit for their brand. Pinterest is definitely a better fit for cupcake makers than mechanics, but it’s still a huge part of the social media landscape.

Groupon Visits the Bargain Basement

At the height of the daily deal explosion, you could get a fabulous dinner for two at a trendy restaurant for half price. It was exciting. It was a way to live large on a small budget. It was new.

Fast forward to now and look what Groupon has become:

Shaun T’s Rockin Workout and bamboo trays? It’s the stuff of late-night infomercials and it’s sad. I live in Orange County, the eating out capital of the world and out of sixteen available offers, only one was for a restaurant and it was sold out. The rest were for spas and tourist attractions and “goods.”

Video and Entertainment Top the Smartphone Paid Content Chart

107 million people own smartphones and it’s estimated that over 50% of the population will own one by Q2 of 2013. That’s not just a lot of phones, that’s a lot of content in the form of apps, videos, music, and ebooks.

According to the new report,  “A Portrait of Today’s Smartphone User,” from The Online Publishers Association, over half of all smartphone owners are using their phones to access content on a daily basis. The majority said they use it to check the weather, 31% use it to watch video, news, sports, and entertainment content follow after that.

Unfortunately for content creators, only 24% of users paid for the content on their phone. Here’s a look at what people are willing to pay for:

As Pinterest Grows, So Goes the Third Party Market

Last week, Pinterest released slick new apps for iPhone, iPad, and Android. This may not sound like big marketing news, but trust me, it is.

Of all the social media networks, Pinterest is the one that most benefits from couch browsing. The never-ending rows of colorful graphics are almost hypnotic and though you swear you’ll only flip through a couple, you can easily find yourself wasting a half hour with nothing to show for it. Then again, you could come away inspired.

Email Clickthrough Rates Slip as Mobile Opens Rise

Most mornings, I begin my day by reading my email on my iPad. I give it a general perusal, delete the trash before it hits my Outlook inbox and formulate a plan for the day based on what I find there. It’s a relaxed way to ease into the day and for some reason 50 emails don’t look as daunting on the iPad as they do flooding into my computer.

For many others, mobile is a way of dealing with email on the go. Whether traveling for business or killing time between errands, mobile has made emailing an even bigger part of our daily lives. So much so that this past April, mobile eclipsed both web and computer as the top means of accessing email.

Vanity, Thy Name is Social Media [Infographic]

See the guy in the photo? He’s a French model. That’s what his social media profile says, so it must be true.

State Farm insurance would like to caution you that not everything you read on the internet is true and Intel UK has an infographic to back that up.

They conducted a survey where they asked folks to come clean about their little, white social media lies.

46% of women admitted to only posting flattering pictures of themselves, while more men (19% vs 12%) said they tried to make themselves look more intelligent or more fun while social networking.

The reason for the lies? The majority said it was to impress other people. 51% of women and 40% of men did it to find love or friendship and slightly less did it to cover up their own insecurities.

Twitter Caps Access for Independent Developers

Earlier this summer, Twitter made a public declaration about their intentions to  “deliver a consistent experience” across all connected sites and apps. They tightened up their developer rules and started cutting loose those folks that didn’t fit with the new model. Now, they’ve taken another step which could severely impact some of the more popular third-party clients.

Twitter has just announced another round of changes which includes a cap on user tokens.

If you are building a Twitter client application that is accessing the home timeline, account settings or direct messages API endpoints (typically used by traditional client applications) or are using our User Streams product, you will need our permission if your application will require more than 100,000 individual user tokens.