LinkedIn is back with yet another update designed to help your company make a bigger social media splash. It begins with Targeted Status Updates. Now, when you post on LinkedIn, you’ll have the option of sending the update to a select audience.
Begin by deciding if you want to include your own employee followers, then start mixing and matching from demographics from five different buckets; company size, industry, function, seniority, and geography.
This kind of targeting is extremely useful for anyone in the B2B biz because it eliminates irrelevant posts, making the posts that do come through more valuable to your end user.