For marketers, going online often means business, but for 53% of young adults (18-29) going online is fun.
The stat comes from the latest Pew Internet & American Life Project report which looks at the internet as a diversion from work, school and life. The overall numbers show that Americans often go online for no particular reason. 58% of all adults said they’ve used the internet to waste time at some point. 34% said they did it yesterday.
Here’s a charming graphic that breaks it down by age: