Lady Gaga Looks to Revolutionize Social Media Marketing for Celebrities

Never underestimate the power of fandom. Fans keep singers at the top of the charts, turn average movies into blockbusters and get TV shows another season of commercial commitments.

When they’re on your side, their the best brand managers any marketer could hope for. Heaven forbid they turn against you, though, cause in that case, you’re going down.

Lady Gaga and her team fully understand the power of fans. So much so, they’ve built their own social network to capitalize on this precious resource. The network is called but the real power is the platform that runs it, it’s called Backplane and it could revolutionize the celebrity marketing industry.

We Challenge You To Take a Day Off this Holiday Weekend

Earlier today, Frank wrote about his plans to spend this Memorial Day weekend sharing time with his family and remembering those who gave their lives in service of our country. I say, good for him. And good for you, if that’s what you’ll be doing, too.

However, I suspect that many of you (me included) will spend at least part of the weekend working. We’ll say it’s because we have to, because business will suffer if we don’t, because it’s expected, because we won’t get paid if we don’t work, because it’s a sacrifice you have to make when you run a business. . . and on and on.

The truth is, for most of us, our businesses will function just fine if we turn off the phones and the email for one day.

Would You Pay More for Mobile in the Sky? Survey Says No!

We’re very attached to our mobile phones. I don’t know about where you live, but here in Southern California it’s common to see people talking or texting while shopping, walking, driving, even while watching a movie (in spite of those clever ads made to make you shut it off.)

But as much as we love our phones, there’s one place where people are saying no — that’s in the sky.

A survey from flight comparisons site Skyscanner reveals that 86% of people are against mobile phones on airplanes. They say it would be ‘annoying to have to listen to other people’s conversations.’

Nearly Half of UK Marketers are Unprepared for Cookie Deadline

On May 26, 2011 (that’s American for 26 May 2011) the UK put new laws into affect governing the use of cookies on websites. Online companies were given a year to comply and that year is almost up.

So how are they doing?

Not so good. According to a poll by the UK DMA, 47% of UK marketers aren’t confident that they’ve met the requirements. The confusion lies in what exactly constitutes “consent” from the consumer.

Further results make it clear that many marketers are simply closing their eyes and hoping for the best.

The report states that 3 in 5 marketers don’t even have a plan to deal with the law and 79% haven’t communicated the changes to their visitors on their websites.

Tablet Ownership is Up 54%. You Know Who is #1, But Who is #2?

Here we are again, folks, time to look at the facts presented in another Millennial Media Mobile Mix. This time, it’s the report for Q1 2012. And you know what I look forward to most about these reports? The covers. I mean it. These things are always amusing. Have a think on this one:

Now, down to business. Tablets are the big story this quarter. Ownership rose 54% year-over-year bringing the total to 106 million. That number is expected to keep climbing at a steady rate, hitting 198 million in 2016.

Apple iPad is number one (no surprise there) but who is number two? The Samsung Galaxy Tab. This little work horse has pushed the Amazon Kindle Fire into third place. Coming around the bend is the Motorola Xoom followed close behind by the BlackBerry Playbook!

Could Photos Be the Saving Grace for Google+

Did you know that Google+ is currently running a conference in San Francisco specifically aimed at photographers? Me, either, but it’s true.

The conference description goes like this:

Scott Kelby is bringing Google+ photographers together for a history making conference to help photographers refine their photography skills, grow their online brand, and get the most out of Google+.

This amazing conference brings together some of the biggest photographers on Google+, some of the best instructors of photography and some of the geniuses of social media. You’ll learn from these a-list instructors during two jam-packed days of photo walks, live photo shoots, one-on-one portfolio reviews, panel discussions and photography workshops.

Here’s a picture from the event courtesy of the conference Google+ page:

Sears Trades Charitable Contributions for Product Reviews

A recent study showed that 84% of millennials rely on the opinions of others before making a purchase. That’s just one in dozens of reports that underscore the importance of good online reviews.

Studies also tells us that cause-related shopping is on the rise. When quality and price are equal, 53% of shoppers said a a social purpose would sway them toward one company over another.

Sears has brilliantly combined these two concepts in their new advertising campaign. They call it the “Love/Hate: Share Your Thoughts, Send Some Love” project.

How it works is simple. A consumer posts a review (good or bad) about a product on the Sears website. Then they get to vote for one of the charities on a short list. Every other week, Sears donates money and eliminates the charity with the least number of votes. The charity left standing at the end of the campaign will receive $100,000.