Pinterest may be the hot new trend in social media but 44% of the marketing and advertising execs The Creative Group surveyed said they had no interest in using the site for business.
A tiny 7% said they were currently using the site and slightly more (10%) said they were going to start using the site soon.
Want to hear something really frightening? 18% said they weren’t aware or had never heard of Pinterest. Let me repeat, marketing execs who have never heard of Pinterest. I wonder who their clients are. . .
I understand people who don’t think it’s a good fit for their brand. Pinterest is definitely a better fit for cupcake makers than mechanics, but it’s still a huge part of the social media landscape.