When they’re on your side, their the best brand managers any marketer could hope for. Heaven forbid they turn against you, though, cause in that case, you’re going down.
Lady Gaga and her team fully understand the power of fans. So much so, they’ve built their own social network to capitalize on this precious resource. The network is called LittleMonsters.com but the real power is the platform that runs it, it’s called Backplane and it could revolutionize the celebrity marketing industry.