Now that more people are using their mobile devices to search and shop, more advertisers are paying for mobile ads — it’s the circle of life and it’s working out well for everyone involved.
New numbers from Performics show that smartphone CPCs are still a real bargain, coming in at around 40% less than desktop CPCs. The one mobile exception is the tablet, which, last week, rose 20% over desktop CPCs.
When compared to last year, mobile impressions and click shares are both way up. Says Performics:
“We now predict that mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, up 8 percentage points from our projection a month ago.”
For those visual learners in the bunch, here’s a graph that tells it like it is.