70% of consumers said they wouldn’t buy a product from a company they didn’t like.
That may sound like I’m stating the obvious, but let’s run with it for a moment.
The statement comes from a new Weber Shandwick report called “The Company behind the Brand: In Reputation We Trust.” The report is focused on big companies with multiple brands, but the information is just as relevant for the small business owner.
The overall concept is that folks are getting pickier about where they spend their money. A great product won’t woo them, if the company behind the product can’t be trusted.
Trust means different things on different levels. For big corporations, it might mean a company that is concerned about the environment, cares about its customers and makes good when a product goes bad.