In the weeks leading up to Black Friday, it’s mostly the big brands that get all the attention. This year, though, American Express wants people to think about the small businesses, too. They’ve christened November 26, Small Business Saturday and the idea has truly taken hold.
The base of operations is the SBS Facebook page. Here, merchants can download signage, get e-marketing ideas and learn new ways to promote your business.
If you accept American Express, you can also promote a special offer through the Go Social program.
For their part, American Express is encouraging shoppers to go local with credits for qualifying purchases, a directory of local businesses by zip code and the Shop Small Facebook pledge.
So far 2,557,876 people have “liked” the page.