In honor of the first anniversary of the program, You Tube has just added monetization options to YouTube Live. This includes the ability to charge a pay-per-view fee and serve up in-stream ads.
To make the service even more friendlier, YouTube has added better analytics and free Wirecast software. With Wirecast, you can customize the live feed with multicamera effects, overlays and b-roll right from the computer.
YouTube Live is a big step forward for a site that is still mostly known for random, short-form content. With the Live option, partners can invite the world (sort of) to watch a concert, a red carpet, a sporting event, or conference. But why has it taken them so long to move into this arena?