The numbers come from the 23rd Annual Harris Poll EquiTrend Study. They surveyed nearly 40,000 US consumers and asked them to rank a random collection of forty brands and the cream rose to the top.
Every brand on this list is immediately recognizable. Each evokes a feeling of stability, of excellence. They also mean more than just the product they represent.
Hallmark makes cards and Christmas ornaments. But the brand brings to mind visions of loving families, heart-felt gifting and a lifetime of memories.