Coca-Cola, Subway and Hallmark Are Still Number One

It’s tough enough to make it to the top of your field, but staying there for eight years in a row is near impossible. Still, fifteen brands managed to do just that.

The numbers come from the 23rd Annual Harris Poll EquiTrend Study. They surveyed nearly 40,000 US consumers and asked them to rank a random collection of forty brands and the cream rose to the top.

Every brand on this list is immediately recognizable. Each evokes a feeling of stability, of excellence. They also mean more than just the product they represent.

Hallmark makes cards and Christmas ornaments. But the brand brings to mind visions of loving families, heart-felt gifting and a lifetime of memories.

Mobile to Account for 25% of Paid-Search Clicks by End of 2012

Mobile is rising faster than anyone anticipated and that’s good news for all kinds of marketers. The recently released “State of Mobile Search Advertising in the US” report by Marin, shows the click growth over the past year.

If mobile continues on this path, Marin estimates that mobile will account for 25% of all paid-search clicks on Google by the end of this year.

Most of the reason for the growth is the corresponding growth in smart phone ownership. It’s estimated that when you combine Android and iOS, there will be one billion phones in play sometime before the summer of 2013.

But it’s not just smart phones. It looks like tablets will be delivering almost half of all the mobile paid-search clicks by the end of this year. That’s really something, given that tablets are not yet common, household devices.

Survey Says Marketers See Social Media as an Experiment

Would you say that social media is an accepted and necessary part of your marketing plan? Or is social media marketing still more of an experiment?

Pivot (the social business conference people) asked brand managers, agency professionals and marketing experts that question and the result was surprising.

49% said that social media marketing was still experimental. Of those people, 37% thought social media marketing would be mainstream by 2013, but 34.8% said they had no idea when they’d break on through.

The reason for the lag? Budget and lack of clear outcomes made the top of the list. Shortly below that, lack of clear social strategy and 39% said it was executive skepticism that kept them from settling in.

Google Play Goes into Hard Sell Mode

Google Play was officially released earlier this month but I only just got my first look at it thanks to the bright red NEW logo in my Google Gmail bar.

I had forgotten about the new initiative, so I clicked the button and was promptly confused.

Is this an entertainment magazine? An online store? A review site? And look, it says Android Apps! I’m an iPhone users so does that mean none of this is for me?

If I was your average consumer, I might have closed the page and moved on. But I’m a journalist, so I decided to research this whole colorful mess. Turns out, this is Google’s new one-stop entertainment shop / cloud service / social sharing site.

FTC Releases Final Consumer Privacy Recommendations

If you have some free time today, the FTC just released a new 112 page report on marketing and consumer privacy that you might find interesting.

The report title is almost as long as the report. It’s called “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers.” Note the word “proposed.” This report doesn’t establish any new laws, but they are rather firm in their “suggestions.”

Think of it as a parent who “suggests” that a teen be home at a reasonable hour. They might look the other way if the teen come in after midnight once or twice, but if it becomes a habit . . .

Here’s FTC Chairman Jon Leibowitz in the parent role;

Pinterest Clarifies Terms of Service, But Does it Matter?

Every major website has a lengthy Terms of Service policy, but how many people actually read them before signing up? Sure, they all check the box saying they did it, but I’d estimate that 98% of those people are lying.

Take Pinterest, the wildfire of the internet world. Their original Terms of Service policy included this:

By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site.

Sure Pinterest is Hot, but is it the Next Facebook?

Is Pinterest the next Facebook?

Fortune magazine is asking the question in their April issue, but they’re not the first one’s to consider it.

The graphically-oriented social media site is gaining popularity faster than a studio-made teen idol. People, particularly young women, are signing up in droves and if we could hear them, they’d probably be shrieking with joy.

Here are a few comments from Twitter:

people ask me how I know @pinterest is here to stay…I think – I’m having a bad night and Ill want to do is go pin/look at pins

Wife occupied for hours while I watch basketball. Thank you Pinterest…whatever you are.

And not complementary but says it:

It’s not until you click into the “Popular” section that you glimpse the Winnie The Pooh sweatshirt-wearing nightmare that is @pinterest.