When looking to combine the power of social media with the revenue generation of ecommerce, Facebook would seem to be the place to go. However, attempts to sell actual goods through F-commerce haven’t fared all that well.
Pinterest seems the next logical choice, but monetization there is currently about affiliate links and nothing more.
I learned about this new venture from AdAge and I was fascinated, to say the least. Tumblr is one of those don’t care / can’t live without social sites, like LiveJournal. People who love it, really love it and they spend a good portion of their free time perusing the posts of others and adding to their endless stream of mostly graphical messaging.