Facebook Wants You To Pay to Promote Posts. Interested?

What does and doesn’t show up on a person’s Facebook feed is one of life’s great mysteries. There are days when it seems like I’m seeing everything from the pages I follow and days where nothing is getting through at all. Maybe I shut off some feeds, maybe Facebook did. Kind of doesn’t matter, since busy Facebook pages turn over quicker than most people can read them.

Introducing Promoted Posts! The handy-dandy solution designed to make sure all your fans (and some of their friends) see your post every time.

Promoted Posts work like display ads. You write your post, you set your budget then send the post on its merry way. Facebook promises to . . . .well, I’ll let them tell you:

Pinterest is On Trend But Does it Convert?

Unless you’ve been without an internet connection for the last few months, you know that Pinterest, the photo pinning site is the current hot trend in social media marketing.

Studies have shown that Pinterest users are on the rise, they’re predominately female, 24 – 44 but you’ll find men and other age groups around the edges.

Since the site revolves around visuals, it began as a place to keep wishes. The clothes you’d like to own, the decor you wish you could afford, the incredible cakes that you wish you could bake. Home, fashion and general inspiration photos ruled the site but slowly other categories started creeping in. Now, you can easily find celebrity photos, travel pics, and advertising (blatant or otherwise.)

Miss USA and MTV Make Twitter an Integral Part of the Show

This past week, two big televised events announced that they’ll be using Twitter in a big way to draw fans in on show night.

For the first time, The MTV Movie Awards has set aside one category for Twitter only voting. The category is “Best Hero” but the process is a bit backwards. It begins on the category page where you see a terrific graphic showing your choices.

When you click the “Tweet Your Vote” button, you don’t get the traditional composed Tweet box. Instead, the application sends to you the MTV Tweet Tracker which shows you which hero is currently in the lead. From here, you click on the hashtag for your hero and that’s where you get the composed Tweet pop-up.

Nielsen Numbers Show Internet Users Up 15 Million Year Over Year

In April 2012, 210 million Americans spent time browsing the web, up from 194.8 million in April 2011. Not bad. Not bad.

According to Nielsen, the same properties are still pulling more than their share of visitors. The order remains the same as last month, but there was a slight drop in visitors overall.

Now let’s look at last year:

First off, notice that Nielsen has stop using the lovely blue borders. I wish they’d go back to them, they made the chart easier to read. Turning now to the numbers, you can see the hefty increase for Google, and there’s Facebook claiming the numbers Google had back in 2011. And look at YouTube jumping from 106 million to 125 million.

Obama Takes Steps to Build a 21st Century Digital Government

Franklin Delano Roosevelt brought the country closer by using radio to deliver his “fireside chats.

John F. Kennedy rose to fame thanks to the proliferation of televisions in American homes.

Now, Obama is pressing forward with the new technology of his time — the mobile app.

Earlier this week, The White House released a memo about this new push.

The memo states:

For far too long, the American people have been forced to navigate a labyrinth of information across different Government programs in order to find the services they need. In addition, at a time when Americans increasingly pay bills and buy tickets on mobile devices, Government services often are not optimized for smartphones or tablets, assuming the services are even available online.

Lady Gaga Looks to Revolutionize Social Media Marketing for Celebrities

Never underestimate the power of fandom. Fans keep singers at the top of the charts, turn average movies into blockbusters and get TV shows another season of commercial commitments.

When they’re on your side, their the best brand managers any marketer could hope for. Heaven forbid they turn against you, though, cause in that case, you’re going down.

Lady Gaga and her team fully understand the power of fans. So much so, they’ve built their own social network to capitalize on this precious resource. The network is called LittleMonsters.com but the real power is the platform that runs it, it’s called Backplane and it could revolutionize the celebrity marketing industry.

We Challenge You To Take a Day Off this Holiday Weekend

Earlier today, Frank wrote about his plans to spend this Memorial Day weekend sharing time with his family and remembering those who gave their lives in service of our country. I say, good for him. And good for you, if that’s what you’ll be doing, too.

However, I suspect that many of you (me included) will spend at least part of the weekend working. We’ll say it’s because we have to, because business will suffer if we don’t, because it’s expected, because we won’t get paid if we don’t work, because it’s a sacrifice you have to make when you run a business. . . and on and on.

The truth is, for most of us, our businesses will function just fine if we turn off the phones and the email for one day.