According to IBM, a record number of shoppers will shift their shopping from PC to mobile this holiday season. For stores with a brick and mortar component that means finding a way to tie together traditional retail shopping with a digital twist.
Come On Get Snappy
Old Navy is doing it with their Snap Appy app. Use the app to scan the Old Navy logo as you wander the store and you’ll get rewarded with games, coupons and other surprises. You can also scan special “snap marks” to get more information about that piece of clothing.
Old Navy spokesperson Deborah Yeh says the app is part shopping tool and part entertainment. It’s designed to keep the customer in the store longer as they engage more deeply with the products on the shelves.