Corporate Blogging Hits the Skids

Do you still blog on behalf of your company? If you do, you’re part of a dying breed. According to a University of Massachusetts Dartmouth report, corporate blogging is on the decline.

Of the companies they surveyed, only 37% were blogging in 2011. That’s down from 50% in 2010. If you look only at Fortune 500 companies, the percentage drops to 23%.

Why are corporate blogs falling out of favor? USA Today says, mostly because Facebook and Twitter are so much easier to manage.

Keeping up a blog is a lot harder than people think. I’ve dealt with dozens of clients who jump in with grand plans of updating every day! They soon learn that updating even once a week is a chore. It’s amazing how quickly seven days pass when you need to come up with a fresh blog post.

Inspiration Alley: Arby’s Thanks Their 1 Million Fans

Arby’s hit a milestone this week, they passed 1 million fans on Facebook. To celebrate they made a Facebook header photo to thank each fan personally.

Okay, so they can’t list every name, but it’s a clever idea for two reasons. First, it shows that Arby’s appreciates every person who liked their page. This isn’t a celebration of something the company did (“we sold 1 million sandwiches!”), it’s a celebration of something the fans did and that goes a long way. People like to be recognized, even if it’s only a token show of appreciation.

Second, it’s a milestone. I don’t know why, but human beings love any kind of a time or achievement marker. 10th Anniversary, the first, the biggest, the longest, etc. We’re goal-oriented. We like to check things off To Do lists and rip pages off of the calender. I don’t know the psychology behind it, but it works.

64 Percent of TV Viewers Recall Seeing Social Prompts on TV

The concept of social TV is leading us into a whole new world. Instead of just watching a show, we can sync up, interact, like, Tweet, chat, check-in or Shazam it!

I’m a full-time resident in this land, so I speak the language fluently, but I do wonder about those who are just passing through. Surely they’re plexed by the coded messages they see floating in the corner #nbcgrimm, facebook.com/theapprentice, or the graphic you see here. (Mork calling Orson)

People may not know what these cryptic notations mean, but they do remember seeing them. According to a study by Accenture, 64% of consumers recall seeing some kind of social media symbol while watching TV.

Here’s the breakdown:

Facebook “Like” symbol (42 percent), QR codes (28 percent), Twitter Hashtags (18 percent) and Shazam symbols (9 percent).

Consumers Say No to High Volume of Digital Ads

66% of consumers say they’re on the receiving end of too many digital ads and they’re not happy about it. After you file this one under, ‘not surprised,’ take a closer look at this graphic from eMarketer.

I’d like to have the email addresses for the 2% of US consumers who said they aren’t getting enough ads. Those are my kind of people.

As for those who said they were overwhelmed, they also said that they routinely ignore and / or delete messaging from frequent promoters. Even worse, 28% of US respondents said excessive marketing made them less likely to ever see the brand in a positive light.

LeBron James Hires Social Media Help

Miami Heat star LeBron James is a very social man. He’s a frequent social media poster and as a result he has 10 million people followers on Facebook and 4 million on Twitter.

From those numbers, it would seem that he knows what he’s doing, but James is smart enough to know that quantity doesn’t equal quality, so he’s hired some outside help.

AdAge says LeBron James has signed up with SapientNitro to help raise his engagement level. He said in a statement:

“Every day, new technologies come out that allow me to take that fan connection to another level. In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise and global delivery scale to support my expanding ambitions.”

Study Predicts the End of Cash and Card Transactions by 2020

Chase Bank has a new commercial that shows a woman at the zoo, stopping to deposit a check in the bank with her smartphone. She tells her daughter that all she has to do is take a picture of the check and it goes right into her bank account. Obviously confused by this marvel of technology, the child then freaks when mom uses her phone to take a picture of a lion. Cut to: lion prowling through the bank.

Clever and pretty cool. The way we bank is changing everyday thanks to online technology and smartphones. Most banks now allow you to transfer money and pay bills online. Some have systems that allow you to pay friends via an email address. And some allow you to swipe your phone over a reader in order to pay a cashier.

Majority of Small Business Websites Are Missing Contact Information

In the past week I used the internet to find the address and directions to a hotel, the phone number of a local restaurant, and the email address of a blogger.

I failed on the first try, all three times.

Gone are the days when a potential customer would pop open the Yellow Pages or even call directory assistance for a phone number. One survey showed that 59% of consumers search Google for local business information at least once a month. What would they find if they were searching for you?

SMB DigitalScape took a look at 1 million SMB websites and here’s what they found:

  • 6 out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.