Here we are again, folks, time to look at the facts presented in another Millennial Media Mobile Mix. This time, it’s the report for Q1 2012. And you know what I look forward to most about these reports? The covers. I mean it. These things are always amusing. Have a think on this one:
Now, down to business. Tablets are the big story this quarter. Ownership rose 54% year-over-year bringing the total to 106 million. That number is expected to keep climbing at a steady rate, hitting 198 million in 2016.
Apple iPad is number one (no surprise there) but who is number two? The Samsung Galaxy Tab. This little work horse has pushed the Amazon Kindle Fire into third place. Coming around the bend is the Motorola Xoom followed close behind by the BlackBerry Playbook!