LinkedIn is one of those sites that I should use more than I do. It’s loaded with information relevant to folks in all sorts of businesses and it’s certainly the best place to network within an industry.
This past week, LinkedIn got my attention when they launched the Professional Women’s Network, Powered by Citi. That last part if very important and very obvious when you hit the landing page.
Citi is in the financial services business and they know that women make more than 80% of the financial decisions in a household. That’s why they also run a website called Women & Co. which features lifestyle articles and advice about everything even remotely money related. The main difference is that Women & Co. is very family oriented as opposed to the new LinkedIn group which is all about work.