JC Penney is the current king with their new campaign that makes fun of holiday discounts and short-term pricing.
In one TV ad, Ellen DeGeneres wakes up at 6 a.m. in the middle of fifties sitcom, wondering why you have to get up early just to shop. The “audience” laughs because they know that if a sale starts at 6:00, the good stuff will be gone by 8:00. Just ask those Black Friday extreme couponers.
In other ads, Ellen makes fun of the .99 pricing concept and then stirs up trouble in the old West when she goes for her coupons. It’s a simple concept. Retailers should offer the best possible price all the time. That’s just good business.