Do you reply when a fan leaves a comment on your company Facebook Page? Does it matter if it’s positive or negative? Do you answer questions? In other words, are you interacting with your social media fans or just using your Page as a one-way street?
A new report from Socialbakers shows that most companies are missing out on this golden opportunity to engage their customers. And here in the U.S., we’re really blowing it big time.
Socialbakers used their Socially Devoted (to you) program to look at social media response time. What they found was that “on average, companies respond to only 30 percent of social media fans’ feedback.” The average response time, 26 hours.