Vanity, Thy Name is Social Media [Infographic]

See the guy in the photo? He’s a French model. That’s what his social media profile says, so it must be true.

State Farm insurance would like to caution you that not everything you read on the internet is true and Intel UK has an infographic to back that up.

They conducted a survey where they asked folks to come clean about their little, white social media lies.

46% of women admitted to only posting flattering pictures of themselves, while more men (19% vs 12%) said they tried to make themselves look more intelligent or more fun while social networking.

The reason for the lies? The majority said it was to impress other people. 51% of women and 40% of men did it to find love or friendship and slightly less did it to cover up their own insecurities.

Twitter Caps Access for Independent Developers

Earlier this summer, Twitter made a public declaration about their intentions to  “deliver a consistent experience” across all connected sites and apps. They tightened up their developer rules and started cutting loose those folks that didn’t fit with the new model. Now, they’ve taken another step which could severely impact some of the more popular third-party clients.

Twitter has just announced another round of changes which includes a cap on user tokens.

If you are building a Twitter client application that is accessing the home timeline, account settings or direct messages API endpoints (typically used by traditional client applications) or are using our User Streams product, you will need our permission if your application will require more than 100,000 individual user tokens.

Does Where You Are Tell Us Who You Are?

Make a list of the last ten places you visited over the past week. Give that list to JiWire and they can tell you if you’re a man, a woman, a parent and maybe even where you’re going to go next. Spooky, huh?

JiWire is a mobile audience media company. They connect advertisers to potential customers on the go through the use of more than 30,000 public WiFi locations. They’ve amassed an enormous amount of data, which they’ve now turned into one of the more unique trend reports I’ve ever seen.

The concept: where you are tell us who you are. Look at this graphic:

Survey Says Old School Ads Won’t Cut it on Facebook and Mobile

Ah, the lowly banner ad. It’s been sitting there in the sidebar doing its job for more than a decade and still it gets no respect.

A recent survey by Harris Interactive on behalf of MediaBrix shows that modern web surfers simply can’t get behind those ultra square boxes of static information anymore. They want something new and different.

72% of Facebook users said they prefer ads that are immersive and interactive. They want to be entertained, tickled, or rewarded for learning more about a brand. And 60% said that goes for mobile, too!

Modern consumers are saying yes to ads because they understand that it’s the best way to keep their beloved apps free of charge.

87% of Facebook app users prefer free Facebook apps versus 13% that prefer paid apps that contain no advertising.

Facebook Tests Non-Fan News Feed Ads, Google+ Rejoices

The popular response to the announcement that Facebook will start adding unsolicited ads to everyone’s news feed is, “Google+, here I come.”

Posting ads to non-fans, is one more step in Facebook’s push to become a profitable purveyor of advertising space and even though it’s only a test, folks are already crying foul!

The outcry comes in two parts. First, are the Facebook users who don’t want to see their news stream cluttered up with ads. Facebook says their being careful not to overwhelm users with too many ads at one time, but face it, some people are going to run at the first glimpse of an ad they didn’t sign up for.

In the Online Food Biz, Coupons and Recipes are Tops with Moms

I grew up with this box on my kitchen counter. Inside were index cards with recipes, some handwritten, some clipped from magazines. It was the go-to box when we were bored with meals or looking for a special treat for a party and it contained around fifty recipes.

Today, my recipe box contains fifty thousand recipes and counting. They’re all searchable by ingredient or by category. They can be printed, saved, grouped, shared and diced up to create a shopping list. Oh thank you, world wide web.

According to Clicks & Cravings: The Impact of Social Technology on Food Culture, a new study from The Hartman Group and MSLGROUP Americas, “59% of online moms said they had searched for recipes or food preparation tips on the web or via social media while preparing a meal in the last thirty days.”

Google Punishes Copyright Offenders by Sinking Them in Search

Google has been in a damned if you do, damned if you don’t situation for a very long time. On one hand, they’re simply a data bridge connecting users with the information they’re looking for. In an effort to do a good job, they make judgements about the content they serve up, deciding which bits are more suited to the query than others.

Over the past year, Google has been tweaking their algorithm to exclude “bad” sites from the top results. “Bad” meaning spam sites, sites designed to trick users into clicking on them, and content farms whose sole purpose is to bring in traffic for ads.

Now, they’re taking another step toward sanitizing results, they’re dinging copyright violators and that’s gonna hurt.