This week’s action was pushing Promoted Tweets out to the mobile apps. More importantly, they expanded who sees the ads and that’s great for marketers.
Previously, Promoted Tweets only showed up in your stream if you followed that brand. Now, advertisers can choose to show Tweets to anyone with similar interests.
The way I interpret this is, if I’m following Coca-Cola on Twitter, then Pepsi can choose to send me their Promoted Tweets.
Twitter says they decided to make this move because the response they got to their mobile testing was positive. Will it stay that way?