A year ago, it was social media marketing that was growing and changing right before our hours. Now that the dust has settled somewhat, it’s mobile’s turn.
The State of Mobile Advertising report from Opera shows big changes in a short period of time as advertisers learn to take advantage of the mobile landscape.
Opera cataloged the ad types on their network comparing January of this year to June. Take a look:
In six short months, expandable banner ads decreased by half and video more than doubled. The big news is in HTML5 Rich Media ads, which are slowly taking over mobile advertising. These are the ads that feature video, slideshows, music, and interactive elements. This is good because interactivity equals engagement and that equals more time spent with your brand.