Banner Ads Give Way to Rich Media as Mobile Monetization Continues to Climb

A year ago, it was social media marketing that was growing and changing right before our hours. Now that the dust has settled somewhat, it’s mobile’s turn.

The State of Mobile Advertising report from Opera shows big changes in a short period of time as advertisers learn to take advantage of the mobile landscape.

Opera cataloged the ad types on their network comparing January of this year to June. Take a look:

In six short months, expandable banner ads decreased by half and video more than doubled. The big news is in HTML5 Rich Media ads, which are slowly taking over mobile advertising. These are the ads that feature video, slideshows, music, and interactive elements. This is good because interactivity equals engagement and that equals more time spent with your brand.

In Grocery Stores We Trust. . . Facebook, Not So Much

I’d start this post by saying that people don’t trust Facebook, but that wouldn’t really be new news, would it?

How about this? People trust grocery stores more than they trust Facebook with their personal data. To quote Larry the Cable Guy, “now that’s funny, right there.”

This revelation comes from a poll conducted by Harris Interactive on behalf of Placecast. Placecast is in the location-based, mobile messaging market, so they’ve got a little stake in the outcome of this report, but nothing to be suspicious about.

Here’s how it shakes out. Placecast has been doing a series of studies under the umbrella of The Alert Shopper. Their goal is to find out how shoppers feel about different kinds of marketing. In this, their third time out, they asked folks to think about their privacy as it relates to personal data for promotional purposes.

Parents List Free Shipping As Biggest Incentive in Online Back-to-School Shopping

The secret to back-to-school sales success? Free shipping.

PriceGrabber just released more data from their yearly Back-To-School Shopping Forecast. Last month we learned that parents are going to start shopping sooner and nearly half said they expect to spend more than last year.

If you want some of that money to flow through your online store, here’s the line-up of incentives shoppers are looking for:

 

As you can see, sales are also a big incentive to buy, but almost every store on land and on the web is going to offer some kind of back-to-school sale, so it’s tough to stand out. Free shipping, on the other hand, is a rarity.

Twitter Adds Targeting to Promoted Tweets

Earlier today, I mentioned that relevance was one of the top factors in earning customer trust. Well, Twitter is gonna help you with that because they’ve just added targeting to their Promoted Tweets.

Last week, if you pushed a Promoted Tweet out into the world, it landed on the pages of all of your followers regardless of where they lived and how they accessed the web. In most cases, this would not be an issue, but if you want to promote a special sale on ice cream in New York, it’s simply not fair to tease the people in Los Angeles with a deal they can’t get in on.

Survey Says Reviews, Not Likes Influence Consumer Trust

Trust is a big factor when it comes to buying anything online be it a .99 music download from iTunes or $5,000 wedding dress. Customers want to feel secure in the knowledge that they’re getting a quality product from a reliable source, that the item will arrive in a timely manner and there will be customer service help available should they need it.

One of the sources people use to determine a company’s trustworthiness is social media, but it’s the reviews, not the likes that sway them one way or the other.

Foursquare Business Update Lets You Talk to Your Followers

Over the past few months, Foursquare has completely reinvented itself as a discovery engine. Check-ins are still a huge part of the app, but now they’re not just for fun and bragging, now Foursquare is a useful tool for both customers and business.

The newest feature is Local Updates. It’s a system that allows businesses to send in-app messages to their most loyal customers. On the user side, these messages show up in the friends feed and there’s an option to shut them off (so don’t get heavy handed with your postings.)

On the business side, Foursquare has upgraded their merchant dashboard so it’s easier to read and use.

Advertisers Go Gray as the Balance of Power Shifts in the US

AARP (formerly known as the American Association of Retired Persons) is on a quest to get advertisers to include their demographic in more campaigns. Using tag lines such as “I may be creased, but my money is crisp,” they hope to persuade advertisers that there’s a profit to be made in the over fifty market.

Since the dawn of time, advertisers have sought out the younger buyers since they were the ones with discretionary cash. But these days, there aren’t too many 20 years old who are flush with the green stuff. 53% of recent college grads are unemployed or underemployed, the worst its ever been in the last 11 years. So why are advertisers so keen on pitching to a crowd of over-educated, broke young folks? Habit, mostly.