What do men want? It’s a question I ask myself every day and today Unicast came up with the answer! Men don’t want to have fun, they want to know what’s going on in the world. Really? That wouldn’t have been my first guess.
According to What Men Want 2011, 67% of men said they use the internet “primarily for news,” 65% said they use it to connect with family and only 51% said for entertainment. The exception to the rule was in the 18-25 age group, where game play and and watching TV or movies online was the primary focus. In all other age groups, those activities never ranked higher than 63% and dropped as low as 25% in the over 65 group.