Twitter Expands the Boundaries for Promoted Tweets

Every couple of months, Twitter inches slightly closer to their goal of becoming an advertising force in social media.

This week’s action was pushing Promoted Tweets out to the mobile apps. More importantly, they expanded who sees the ads and that’s great for marketers.

Previously, Promoted Tweets only showed up in your stream if you followed that brand. Now, advertisers can choose to show Tweets to anyone with similar interests.

The way I interpret this is, if I’m following Coca-Cola on Twitter, then Pepsi can choose to send me their Promoted Tweets.

Twitter says they decided to make this move because the response they got to their mobile testing was positive. Will it stay that way?

The New York Times: Will Less Equal More?

The New York Times recently cut their digital reader freebies in half. Previously, a person could read up to 20 online articles a month without having to subscribe. Now, once they hit 10 articles, they’ll have to subscribe in some way in order to access more.

Obviously, their hope is that this will increase their number of digital subscribers, because they really need them.

According to CNET, the Times has 454,000 digital subscribers, but more than half that number came on board just after the paywall went live. That means they’ve seen a slow down in subscriptions when numbers should be increasing with time.

Marketers Say Email is Best but Could Be Better

What do you do when your best isn’t good enough? This is the dilemma faced by marketers struggling to meet sales goals.

Crain’s BtoB Magazine and Bizo conducted a survey of B2B marketing professionals in the US and what they found was a general case of “we’ve got what we’ve got.”

59% of marketers said that email was the most effective channel for generating sales. This is good because 49% said email took up the majority of their time and resources. Trouble is, 63% of respondents said their current marketing mix wasn’t meeting their needs.

Men Who Shop With Phones

It’s not a well known fact, but there are indeed men who shop with phones. . . and laptops. . . and tablets.

Hidden before now, eMarketer has shined the light on them and I’m here to say, be not afraid. We, the shopping women of America, welcome you.

The tip comes from a survey by Men’s Health magazine, which kind of tells you a little about the respondents right there.

What they discovered is that men go online to check for best prices and seek out reviews in all categories, not just the manly ones.

A smaller segment also like brand pages on Facebook, tell their friends about their favorite products and post shopping-related comments on forums. The only thing missing from this list is how many of them use coupons when buying. Not many, I’d guess.

Facebook’s New Privacy Policy Isn’t All That Private

Facebook has just released their proposed changes to their privacy policy and it’s got the masses upset. (Surprise!).

First and foremost, they’ve changed the name of the document from Privacy Policy to Data Use Policy and that should tell you all you need to know.

Let me pause a moment to reiterate my feelings on internet privacy. I see it as an oxymoron. If you put content in a public space, I don’t care if you mark it private and lock it up six ways to Sunday, you have to understand that it’s not secure. If someone wants that information badly enough, they’ll get it and spread it around as they please. So don’t put information online you don’t want your mother or girlfriend to see.

Digital News Consumption Grows, But Slowly on Social Media

I have a friend who gets all of her news from Facebook. If it comes up there, she’s got it, if not, forget it.

Sometimes it seems like everyone in the US is this way, but new numbers from the Pew Research Center say it isn’t so.

The numbers come from their recently released State of the News Media 2012 report.

This extensive report looks at all the ways we consume news, from TV to print to digital.

Inside the report is a section devoted to Facebook and Twitter. In the past, we’ve seen news stories broken on Twitter and false news stories take hold in an instant.

Inspiration Alley: New Promos from Guinness, Toyota and Cadbury

Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first.

Every Friday, I’ll present to you a variety of new online, mobile, and social media marketing campaigns. It’s my hope that you’ll be inspired by the works of others because face it, even though inspiration is only 1%, it can be much harder to come by than the other 99.

Guinness Attempts to Break a World’s Record

Holidays are always a good time for a promo and no holiday could be better for Guinness Beer than St. Patrick’s Day. But simply asking folks to party responsibly on the Friendliest Day of the Year isn’t enough, so Guinness has added a second gimmick. They’re inviting folks to help them make it into the Guinness Book of Worlds Records for “The Largest St. Patrick’s Day Celebration.”