Pinterest Tops Twitter for Referral Traffic

If you’re on the web daily, you’ve heard of Pinterest. You’ve probably heard about the crazy numbers they’re pulling in and the incredible growth.

Here’s a visual from an infographic published by Performancing:

Wow, it’s like Mount Everest climbing up into the clouds. Pretty amazing. But just because people visit the site, doesn’t mean it’s good for marketers.

So we move on to referral traffic, this one from Shareaholic:

Look at Pinterest and Twitter. In January, they were even Steven. In February, there’s Pinterest creeping past Twitter on its way to beating StumbleUpon.

Well, that settles it, right? Pinterest is great for marketers! Maybe, as long as you’re pitching to the right audience. Let’s go back to the Performancing infographic:

The Vast Majority of Search Users Say No to Tracking

73% of people in a recent Pew Internet & American Life Project survey said they would not be okay with a search engine tracking their moves and using them to deliver better results in the future.

Bet that number didn’t surprise you at all, did it? You also won’t be surprised to know that they thought tracking was an invasion of privacy.

65% even went so far as to say that search result collection is a bad thing. A very bad thing. Which kind of takes us into Twilight Zone territory. It’s the story of a small search engine that slowly and secretively collects information from everyone in the world until it becomes powerful enough to destroy all humans! Only then, it realizes that without humans, it has no purpose and dies from the lack of being needed.

New Study: Social Ads Provide Much Needed Lift

You know those Facebook ads that say how many of your friends like the product (or is it the ad they liked. . . )? Turns out, they work.

Nielsen dissected the results from 79 Facebook campaigns and the graphic shows you what they found.

People who saw social ads had 55% greater recall than those who saw regular display ads.

And suddenly I feel like I’m in a fifties toothpaste commercial — 55% fewer cavities with Crest!

Joking aside, that’s a nice lift, much better than I would have thought. Of course, Nielsen warns that your mileage might vary but they’re pretty confident in their results.

Could New Twitter Brand Pages Lead to Tweet Commerce?

First there was e-commerce, then Facebook or FB-commerce and now AdAge is predicting Tweet Commerce in the near future.

It truly is a wondrous world we live in.

As of this past December, Twitter’s biggest advertisers were able to customize their Twitter profile page, turning it into a brand page, thusly.

Pretty, but other than the ability to pin posts to the top and change the decor, it’s not that far away from everyone else’s profile page.

AdAge says that Twitter has big plans in the works, to expand brand pages into a full-featured content page. That means adding apps for contests, coupons and even. . . yes. . . e-commerce. You will be able to buy your next pair of Nike’s and then Tweet about the sweet deal without ever leaving the page.

The New iPad and the Marketer

The new iPad and the Marketer. Sounds like the name of a modern fairytale but don’t expect a Cinderella story. The new iPad is faster, sharper and slightly more functional than its older sibling, but it’s not a huge breakthrough for marketers. What it is, is proof that tablets are going mainstream and can’t be ignored in your marketing plan.

The new iPad (they’re not calling it the iPad 3 for some reason) has a screen resolution that is unprecedented. CNET says it’s like watching HD TV for the first time. It not only tops all other tablets, but it even makes high-quality computer monitors look bad.

Apple has also upgraded the processing speed, which was already fast. I imagine the new iPad will anticipate what you want and deliver it before you can ask – seriously, that’s the only way I can see it being any faster.

Cosmopolitan Passes Digital Subscription Milestone

Print isn’t dead. . . yet, but we can start writing the obituary.

Cosmopolitan Magazine says they just hit 100,000 paid, digital subscribers and they did it at a higher price point than the print subscription. (Why digital and ebooks often cost more than the print version, I’ll never understand.)

Cosmo, the smart but still sexy magazine for women, also has more than 3 million print subscribers. In 2010, the VP of publishing said that the magazine sells “430,000 copies every month through Walmart alone.” Compared to that, digital is a drop in the virtual bucket, but it’s still a huge achievement.

Magazine and newspaper subscriptions have been a hard sell online and on mobile. It’s not about economics, it’s about psychology. We’ll drop $10 on a latte and muffin or $15 to see a movie, but we don’t want to pay $19.99 for a full year of a digital magazine.

Social Networking Personas: Who Are Your Customers?

“Untangling the Social Web” is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and business. They just released “Part 3, Social Networking Personas: A Look at Consumer and Shopper Mind-Sets” and it’s loaded with information that can help you sharpen your social media efforts.

The basis of the report is that social media users can be dived into four types: The Bonder, The Sharer, The Professional and The Creator.

Each type comes to social media for a different reason and thus responds to brands in different ways.

The Bonder uses social media to locate old friends and keep in touch with family. Typically, she’s a femle, under 40, and 63% are employed. For her, it’s all about the relationships. She’s checking Facebook first thing in the morning and often throughout the day so she’s always there to support a friend having a bad day or cheer for a cousin who got a promotion.