Study Says Majority of Shoppers Choose Price Over Brand

Financial analysts say the economy is on an upswing, but consumers are still cautious about spending. According to a new study from Parago, American shoppers are routinely choosing price over brand and that could hurt small retailers on the web.

After long months of rampant unemployment, high gas prices, and a poor housing market, consumers are feeling hard pressed to keep up. 70% said they were more sensitive to price and 83% said they felt their purchase power was the same or less than it was a year ago.

Because of this, 66% of those surveyed said price was the primary factor in deciding what to purchase. This is up from 60% last year.

Study Shows Video Adds Significant Boost to Mobile Ad Engagement

I’ve become somewhat of an iPad junkie in the past few months. I use it for reading, games, shopping, and social interaction. What I’ve noticed is an increase in video ads. Even more importantly, I’ve noticed an increase in my own click-through percentage.

While I rarely click on a video ad online, I often click them on the iPad. Often I do it because the ad comes with a reward. Also, I’m usually working on the computer, but the iPad is fun time, so the video ads don’t feel as disruptive. Whatever the reason, video ads are getting the job done and that lines up nicely with the results of a new study by Medialets.

4 Out of 5 Facebook Users Have Never Been Influenced by Ads or Comments

An impromptu study by Marketing Pilgrim shows that 4 out of 5 marketers laughed when they saw the title of this post.

Yes, we’re going to talk about how Facebook is overvalued. . . . again.

This time, it stems from a Reuters/Ipsos online poll about Facebook usage. Right off the bat, they found that 34% of those surveyed were spending less time on the site. 20% said they were spending more time. Hang on while I do the math (34 minus 20, negative sign, percentage), yep, that still equals lost eyeballs.

It doesn’t stop there. Seems that Facebook’s stock troubles has made 44% of the respondents think less of the popular social media site. Now, I’m not a huge fan of the company, but I don’t think they’re directly to blame for the dropping stock prices. It’s not their fault that everyone believed the hype.

Majority of Shoppers Plan to Buy Online for Father’s Day

Father’s Day is two weeks away and folks are out shopping. Lucky for you, 56% of them will be scouring online sources for the perfect gift.

PriceGrabber’s 2012 Father’s Day Shopping survey shows smooth sailing ahead for shopping sons, daughters and wives. 70% said they were planning to spend about the same amount they spend on mom, for her special day and for the majority of folks, that’s under $100.

While many consumers will be shopping online, only 2% said they’d be using a mobile device to do it, which is surprisingly low.

How will they decide where to shop? 59% said they’d be influenced by free shipping, 48% wanted to see price cuts and 36% would be swayed by a coupon.

Study Shows Return Policy Can Make or Break the Sale

Last week, I accidentally bought two copies of the same book on It happened because I had pre-ordered the book, forgot, then ordered it when it came out. As soon as I got both books, I logged on to Amazon and followed the, fairly easy, instructions on how to return the book and was told no problem, but I’d have to pay for the return shipping because it was my mistake.

Insert unhappy shopper here.

According to a new study from comScore, the return policy is one of the key components for online shoppers.

63% of those surveyed said they look at the retailer’s return policy before buying. What are they looking for? Hassle-free returns  — something they desperately want, but say they aren’t getting.

But before they can return an item, they have to receive it, and that’s another area of concern.

Daily Twitter Users Double, but Adoption is Still Slow

New research from Pew shows that Twitter hasn’t gained many users over the past year, but the users they have are now Tweeting more often.

The total number of users represents only about 15% of the adult, online population. Last year, Pew clocked this number at 13%, growth that’s hardly worth mentioning.

On the other hand, daily usage numbers (those who use Twitter on a “typical day”) have doubled since last year, and quadrupled since 2010. Don’t get too excited, though, because that number is only 8% of the online population.

I find these numbers to be odd and depressing. I’m a big Twitter fan and it seems to me that everyone I deal with has a Twitter account. I suppose that’s because my circles generally include techy people, marketing people, entertainment industry folks and writers. Maybe if I hung around with a different kind of a crowd, Twitter wouldn’t be as prominent.

Survey Says Social Media Butterflies Will Rule During the London Olympic Games

The Taylor Brand Counsel Group sees digitally savvy moms as social media butterflies who flutter around the web connecting and conversing at a rate well above that of normal men.

According to the results of their recent survey, these moms are going to be a huge part of the buzz surrounding the London 2012 Olympic Games. Though they aren’t usually big sports fans, the Olympics are a whole different animal. More than half of the moms surveyed said they will be tuning in and talking up the event from the opening ceremonies on through the extinguishing of the flame.

This year will be the biggest in terms of coverage. NBC is committed to covering every single event. They’ll be live streaming over 5,000 hours of footage online and 272 hours on TV.  To go along with that, they have mobile apps for the tablets and smartphones.