Facebook Says 83 Million Accounts Are Fake. Anyone Surprised?

One of the downsides to being a public company is that it’s harder to keep company secrets, secret. This week, a Facebook public filing revealed that 8.7% or approximately 83.09 million accounts are fake.

What does Facebook consider a fake or false account?

Duplicates (4.9%)

Though it’s not allowed, many people have more than one account. Some do this, not for defrauding purposes, but to keep parts of their lives separate. Many avid Facebook gamers create additional accounts so they can friend themselves inside games in order to get bonuses and advance the game. (A problem that would be solved if Facebook would stop forcing in-game friending.)

Misclassified (2.4%)

These are profiles that should be pages such as businesses, organizations, pets, or inanimate objects. (Ode to a Chair!)

Survey Says Small Business Owners Are More Successful on Facebook Than They Think

Small business owners, I have a question for you. How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong.

That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.

Here’s a segment from their infographic on the subject:

Dramatic, but if we flip the numbers, we see that the majority of those surveyed thought Facebook was a help. As for the 52% of Pages getting 10 likes / shares / comments — well, that’s cool but there’s no proof that those things lead to profits.

Facebook’s New Page Post Targeting Feels Like Deja Vu

As I reviewed all of today’s social media marketing news, I kept stumbling over folks talking about Facebook’s new Page Post Targeting options. My initial reaction was, been there, saw that.

But this wasn’t a case of deja vu. It was actually another real attempt to try and make marketers feel in control of their social media efforts. It felt familiar because only a few weeks ago, I wrote about Twitter’s new enhanced targeting for Promoted Tweets. Last month, Facebook announced Promoted Posts (where you pay to promote an individual post in your Timeline) and then there was the new Facebook Recommendation Bar … and so on and so on, you get my drift.

Folks Aren’t Digging the New Digg

Digg has pulled the wraps off their new site design in their quest to rise up again in the social media ranks.

There was a time when Digg was the place to be seen, but squabbles over preferential treatment for entrenched early Diggers and poor design changes saw them circling the drain. Enter new owners who firmly believe that Digg can be a player again.

Here’s a screenshot of the new front page:


Gone are the endless columns of text with number boxes showing how many times a story has been Dug (Digged? Dagged?). Now, it looks like every other content site with large photos, lots of white space, and uneven boxes. I’d call it Pinterest style except that online magazines have been using a variation on this style for awhile now.

Email Beats Search and Social for Cart and Conversion [Infographic]

Email, Search and Social Media — think of them as three sisters in the Marketing family.

Social Media is the young one. She’s always on trend. She’s popular and has lots of friends. She’s the one you turn to when you’re looking to have some fun.

Search is the middle sister. She’s not as flashy as her little sister, but she’s plenty popular and she’s reliable. Well, as long as you make it worth her while, then she’ll help you get the job done.

Email, she’s the older, wiser sister. She’s not as popular as her younger siblings, but she puts in a good days work and if you approach her right, she’ll surprise you.

Olympic Twitter Issues Get Deadly Serious

Twitter continues to be a big topic of conversation in regard to the Olympics but sadly, not in a good way. We’ve gone from the mildly annoying #nbcfail campaign to serious threats, racist comments from athletes, banning and even an arrest.

Two athletes have already been banned from competing after posting racist and violent Tweets. Swiss soccer player Michel Morganella vented his anger at the South Koreans after a loss. Before the games began, Greek triple jumper Voula Papachristou was banned for remarks about African immigrants. It’s implied that Papachristou’s remarks were politically motivated, but clearly Morganella’s motivation was anger at a loss. Not that anger is a good excuse, but we’ve all said things we wish we could take back, though most of us never said it so loud and so publicly.

SMART Report Shows Vacationers Don’t Leave Home Without a Mobile Phone

“Don’t leave home without it,” is American Express’ famous call to action, but these days it could also be applied to the mobile phone. Not only do we use our phones for work, shopping, and recreation, we also depend on them while we’re on vacation.

The July 2012 S.M.A.R.T. Report from Millennial Media takes a look at mobile advertising in the travel industry. So let’s start with how people use their mobile devices while on vacation.

A nice, fat 62% are using it to find local restaurants and attractions. The implication is, that they’re looking up places they’ve never been before, so it’s even more important that they find positive reviews and solid details on the web. A local regular may disregard a bad Yelp review, but an out-of-towner is more likely to skip to the next closest venue.