Consumers Say No to High Volume of Digital Ads

66% of consumers say they’re on the receiving end of too many digital ads and they’re not happy about it. After you file this one under, ‘not surprised,’ take a closer look at this graphic from eMarketer.

I’d like to have the email addresses for the 2% of US consumers who said they aren’t getting enough ads. Those are my kind of people.

As for those who said they were overwhelmed, they also said that they routinely ignore and / or delete messaging from frequent promoters. Even worse, 28% of US respondents said excessive marketing made them less likely to ever see the brand in a positive light.

LeBron James Hires Social Media Help

Miami Heat star LeBron James is a very social man. He’s a frequent social media poster and as a result he has 10 million people followers on Facebook and 4 million on Twitter.

From those numbers, it would seem that he knows what he’s doing, but James is smart enough to know that quantity doesn’t equal quality, so he’s hired some outside help.

AdAge says LeBron James has signed up with SapientNitro to help raise his engagement level. He said in a statement:

“Every day, new technologies come out that allow me to take that fan connection to another level. In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise and global delivery scale to support my expanding ambitions.”

Study Predicts the End of Cash and Card Transactions by 2020

Chase Bank has a new commercial that shows a woman at the zoo, stopping to deposit a check in the bank with her smartphone. She tells her daughter that all she has to do is take a picture of the check and it goes right into her bank account. Obviously confused by this marvel of technology, the child then freaks when mom uses her phone to take a picture of a lion. Cut to: lion prowling through the bank.

Clever and pretty cool. The way we bank is changing everyday thanks to online technology and smartphones. Most banks now allow you to transfer money and pay bills online. Some have systems that allow you to pay friends via an email address. And some allow you to swipe your phone over a reader in order to pay a cashier.

Majority of Small Business Websites Are Missing Contact Information

In the past week I used the internet to find the address and directions to a hotel, the phone number of a local restaurant, and the email address of a blogger.

I failed on the first try, all three times.

Gone are the days when a potential customer would pop open the Yellow Pages or even call directory assistance for a phone number. One survey showed that 59% of consumers search Google for local business information at least once a month. What would they find if they were searching for you?

SMB DigitalScape took a look at 1 million SMB websites and here’s what they found:

  • 6 out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.

Facebook Advertising: Rates Go Up as Clicks Come Down

If you’re on a see-saw, you expect one side to go up while the other goes down. But when you’re paying for advertising. . . not so much. Still, that’s exactly what’s happening on Facebook says a new report from TBG Digital.

In the simplest terms, the average CPM rates on Facebook ads have risen 41% year over year. There was an initial, corresponding rise in click-throughs through Q3 of last year, but since then clicks have dropped off. In the US, the decline was 8%. France got hit the hardest with a 13% decline.

The reason for the drop? TBG blames it on the change in number of ads displayed per page. Facebook now shows up to 7 ads at a time, but statistically we know that only one will get clicked. Even I can do that math. Only 4 ads per page equals 1 in 4 chance of getting a click. 7 ads drops to 1 in 7.

Foursquare Fans Celebrate 4sqDay!

Today, April 16, is 4sqDay.

Did you forget to buy a gift for that special Foursquare special person in your life? No problem, Foursquare has a huge list of specials you can activate today including freebies, parties and chances to win big prizes.

Foursquare has a reason to celebrate. Even as statisticians everywhere say check-in programs don’t work, Foursquare says they have 20 million members and 2 billion check-ins over two years.

There’s no denying that they aren’t growing as fast as they used to, but as long as they maintain a large and loyal fan base, they’re better off than most. And even with interest fading, Foursquare has some heavy-hitters on their side including American Express, Bing and McDonalds.

Study Shows Moms are Mostly Likely To. . .

Mother’s Day may be a month away but I suggest you take a moment right now to pay homage to those women who gave birth to the next generation. They’re not only important for the survival of the human race, but they’re a major force in social media marketing.

According to a new study by Performics, moms are significantly more likely to visit social media sites regularly, trust what they read there about their favorite brands, and make a purchase based on social media recommendations.

Purchase recommendations are especially important in the areas of cars, clothes and travel.

Once a mom latches on to a brand or company she likes, she is more likely to become a brand ambassador and that’s money in the bank.