When it comes to online shopping, the desktop still rules over any mobile device, but the tide is shifting at a pretty nifty rate.
E-Commerce company Monetate put together an infographic that looks at the impact of mobile and tablets versus desktops. The data represents only online shopping from Thanksgiving through Cyber Monday.
Right off the bat, you can see that the desktop lost a little ground this year when compared to last year. Mobile rose from 3.1% to 7.36%, a nice little bump, but I expected it to be higher. And the conversion rates are not so good, but that’s to be expected given the difficulty of processing a shopping cart on a tiny screen.
Tablets are a surprise, rising from almost nothing (1.06%) in 2010, to 4.68% in 2011.