What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only 67 followers on Pinterest? *
The answer is Amazon.com! Those combined numbers landed them in the number one slot on Campalyst’s Top 250 Internet Retailers on Social Media index.
The index is proof that not all social media is created equal and that’s a good lesson for everyone. Amazon is rocking Facebook, but there are more than 50 companies on the list that beat them on YouTube. As for Pinterest, no one is pulling astronomical numbers but several companies are created a nice little fanbase there.