Recently, I read a productivity article that said that control is an illusion. We think we have control over parts of our day, but the truth is, the universe will do as it wants and all we can do is hang on for the ride.
Depressing, but kind of freeing, don’t you think?
I thought about that article when I read Google’s blog post on their new “Mute This Ad” option.
The concept is pretty simple. A web surfer comes across a Google Display Network ad that they don’t like. They click the X in the corner and voila, the ad is “muted.” Going forward, Google will try its hardest not to serve that ad to that person ever again.