comScore studied the shopping habits of smartphone owners this past September and came up with some interesting numbers.
“In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store”
So what are folks shopping for? Not surprisingly, the majority of the purchases (47%) are for digital goods such as apps, music and ebooks. What is a surprise is that clothing and accessories rank top for physical goods with 37%. After that, it’s back to the virtual world with daily deals, tickets and gift certificates.