This year’s Olympics is putting Twitter to the test. In a partnership with NBC, they’re the most visible social network of the games and it’s led them to some huge highs and some deep, deep lows. And we’re only 3 days in.
It began on Friday, when nearly 10 million people Tweeted about the start of the Olympics. Or 5 million, depending on who you want to believe. The lower number comes from Bluefin. They’re putting together excellent infographics for each day outlining the Twitter numbers and highlighting the highs and lows of the social graph.
The difference in the first day numbers is probably semantics. Bluefin appears to be counting only Opening Ceremony Tweets where Twitter UK is counting all Olympic mentions for the day. (Feel free to correct me if that’s wrong.)