The secret to back-to-school sales success? Free shipping.
PriceGrabber just released more data from their yearly Back-To-School Shopping Forecast. Last month we learned that parents are going to start shopping sooner and nearly half said they expect to spend more than last year.
If you want some of that money to flow through your online store, here’s the line-up of incentives shoppers are looking for:
As you can see, sales are also a big incentive to buy, but almost every store on land and on the web is going to offer some kind of back-to-school sale, so it’s tough to stand out. Free shipping, on the other hand, is a rarity.