New Study: Social Ads Provide Much Needed Lift

You know those Facebook ads that say how many of your friends like the product (or is it the ad they liked. . . )? Turns out, they work.

Nielsen dissected the results from 79 Facebook campaigns and the graphic shows you what they found.

People who saw social ads had 55% greater recall than those who saw regular display ads.

And suddenly I feel like I’m in a fifties toothpaste commercial — 55% fewer cavities with Crest!

Joking aside, that’s a nice lift, much better than I would have thought. Of course, Nielsen warns that your mileage might vary but they’re pretty confident in their results.

Could New Twitter Brand Pages Lead to Tweet Commerce?

First there was e-commerce, then Facebook or FB-commerce and now AdAge is predicting Tweet Commerce in the near future.

It truly is a wondrous world we live in.

As of this past December, Twitter’s biggest advertisers were able to customize their Twitter profile page, turning it into a brand page, thusly.

Pretty, but other than the ability to pin posts to the top and change the decor, it’s not that far away from everyone else’s profile page.

AdAge says that Twitter has big plans in the works, to expand brand pages into a full-featured content page. That means adding apps for contests, coupons and even. . . yes. . . e-commerce. You will be able to buy your next pair of Nike’s and then Tweet about the sweet deal without ever leaving the page.

The New iPad and the Marketer

The new iPad and the Marketer. Sounds like the name of a modern fairytale but don’t expect a Cinderella story. The new iPad is faster, sharper and slightly more functional than its older sibling, but it’s not a huge breakthrough for marketers. What it is, is proof that tablets are going mainstream and can’t be ignored in your marketing plan.

The new iPad (they’re not calling it the iPad 3 for some reason) has a screen resolution that is unprecedented. CNET says it’s like watching HD TV for the first time. It not only tops all other tablets, but it even makes high-quality computer monitors look bad.

Apple has also upgraded the processing speed, which was already fast. I imagine the new iPad will anticipate what you want and deliver it before you can ask – seriously, that’s the only way I can see it being any faster.

Cosmopolitan Passes Digital Subscription Milestone

Print isn’t dead. . . yet, but we can start writing the obituary.

Cosmopolitan Magazine says they just hit 100,000 paid, digital subscribers and they did it at a higher price point than the print subscription. (Why digital and ebooks often cost more than the print version, I’ll never understand.)

Cosmo, the smart but still sexy magazine for women, also has more than 3 million print subscribers. In 2010, the VP of publishing said that the magazine sells “430,000 copies every month through Walmart alone.” Compared to that, digital is a drop in the virtual bucket, but it’s still a huge achievement.

Magazine and newspaper subscriptions have been a hard sell online and on mobile. It’s not about economics, it’s about psychology. We’ll drop $10 on a latte and muffin or $15 to see a movie, but we don’t want to pay $19.99 for a full year of a digital magazine.

Social Networking Personas: Who Are Your Customers?

“Untangling the Social Web” is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and business. They just released “Part 3, Social Networking Personas: A Look at Consumer and Shopper Mind-Sets” and it’s loaded with information that can help you sharpen your social media efforts.

The basis of the report is that social media users can be dived into four types: The Bonder, The Sharer, The Professional and The Creator.

Each type comes to social media for a different reason and thus responds to brands in different ways.

The Bonder uses social media to locate old friends and keep in touch with family. Typically, she’s a femle, under 40, and 63% are employed. For her, it’s all about the relationships. She’s checking Facebook first thing in the morning and often throughout the day so she’s always there to support a friend having a bad day or cheer for a cousin who got a promotion.

Exp’d SMB Seeks Newbie for Profitable Relationship

Exp’d SMB Seeks Newbie for Profitable Relationship

If interested, come to my restaurant at noon and you can buy lunch.

When it comes to hyperlocal advertising, 49% of small business owners said they do it to find new customers. The data comes from Street Fighter and eMarketer put together this nice chart so you can see it at a glance:

Every business needs new customers and not just to grow. Some businesses need new customers just to stay afloat. Retailers that deal in baby goods need a constant supply of new parents. Textbook dealers rely on a new crop of college students every year.

Facebook Rolls Out Offers for Some

I was tempted to start this post with a sentence about Facebook making an offer you can’t refuse but that would be cliche and I’m better than that, right? (Hush, you.)

So let’s skip the pleasantries and go right to the meat. Facebook has a new “deal” option called Offers. Using the system, a business can place a coupon on their Facebook page. Fans click the coupon to claim it, they get an email with the coupon code, and hopefully they use the coupon to spend money at your business.

Neat.

Here’s a sample:

Facebook only just made the announcement official, but one Facebook marketing blogger, noticed a few of these offers back in February.  She has a great post outlining the whole claiming process with lots of graphics. As she points out, these ads are one-click simple and they work on Facebook mobile, which is huge.