First there was the traveling salesman, then the mail-order catalog. Then, TV shopping networks made it even easier to shop right from the comfort of your own home. When the internet came around, we thought that was the ultimate home shopping experience, but it’s about to go one better. Forrester’s new white paper says the tablet is going to be the next big thing in e-commerce, trumping even the much talked about mobile phone.
Though only 9% of web shoppers currently own tablets, Forrester expects to see a “hockey stick” develop for adoption stats over the next five years. A hockey stick. You know, a short, slight rise from the tip to the heel then a near vertical rise four times the size. (I assume that’s what they mean, someone feel free to correct me if I’m wrong.)