As human beings, we like to follow the crowd. That’s part of the reason group deal sites works as well as they do. If only five people jump on a deal, then maybe it’s not as good as it sounds. But if 200 people buy in — well, then you know you’re in on something great.
Groupon wants you to feel the satisfaction of knowing you’re part of the popular crowd, but they’ve decided to be less specific about it.
Going forward, Groupon deals will no longer show the exact number of deals purchased. The wording on tipped deals has been changed to “Over INSERT NUMBER bought” and even that’s not necessarily true.
According to Groupon’s blog, they’ve been testing a variety of ways of covering the numbers including including this gem.