On Twitter, a ReTweet is like currency. Some people generously spread it around. Some are stingy with it and some use it as a bargaining chip for an alternate reward.
For marketers, ReTweets are particularly important because they’re the best way of growing your Twitter following, and in turn, your customer base.
Here’s part of an infographic from Infographic Labs (no confusion about what they do!).
The good news is that only a small portion of people care about celebrity status, or ReTweet rewards. Also, even though Twitter wisdom says you should always ask for the RT, only 26% of Twitter users will follow through on the suggestion.