Pinterest Functionality Significantly Increases Email Open and Click Rates

Social media and email are like brothers. One is flashy and exciting and gets all the attention, while the other gets the job done with little fanfare or praise. I’m guessing you can figure which one is which.

To get the best of both worlds, Experian Marketing Services’ CheetahMail has added the hottest trend in social media to their old school emails and the results are pretty sweet.

Late last year, CheetahMail began adding Pinterest functionality to some of their email campaigns. With one (or a few) clicks, consumers could link products listed in a promotional email directly to their Pinterest pinboards.

In the case of Ballard Designs, an online, home decor store, the returns were significantly higher than previous campaigns without the “Pin It” icon.

Major Brand Labels Facebook ‘Too Big to Ignore’

Before social media, the success of a marketing campaign was generally measured by ROI — how much did we make, versus how much we spend.

But when talking about Facebook, Twitter, or other social media campaigns, that number is rather illusive and sometimes non-existent. This leads us to the discussion of brand awareness versus conversions, which leads me to a great quote from AdAge.

In a recent interview, Erich Marx, Nissan’s director-interactive and social-media marketing said,

“From a pure ROI standpoint, are we selling hundreds of cars through social? No. But social media has to be a responsible part of any media package now. You have to be there. It’s not about ROI, it’s about COI– cost of ignoring. It’s too big to ignore.”

What is the Best Day to Launch a Social Media Campaign? Not the One We’re All Using

According to a new report by Yesmail Interactive, Friday is the most popular deployment day for social media marketing campaigns. Trouble is, Tuesday is the day that brings in the most engagement so a lot of marketers are wasting their time.

The numbers come from Yesmail’s “Using Digital Market Intelligence to Drive Multi-Channel Success” report. It’s packed with all kinds of valuable tidbits, but today we’re going to look at the results related to time and day. Why? Because these are the easiest areas to fix.

Yesmail came to their numbers by analyzing the marketing campaigns of top retailers such as The Gap, J Crew, The Limited, and Old Navy.

YouTube Bumps Up to Fourth in Traffic as of May 2012

In May of 2012, more people than ever were active online and they even increased the amount of time they spent there.

New monthly numbers from Nielsen show that approximately 212 million Americans went online in the lusty month, up from 210 million in April.

Average time on site also rose from 28:56:40 to 29:07:48.

The top five sites all saw an increase in traffic, but YouTube’s increase was big enough to bump it up to fourth place over MSN/WindowsLive/Bing.

Here’s how it all turned out:

At the bottom of the chart, Amazon gained traffic but lost its place to Wikipedia, which rose to the eighth spot. The other surprise is Ask, knocking Apple out of the tenth spot.

Google Pays Homage to Old School Advertising By Giving it a Modern Twist

When Coca-Cola decided to teach the world to sing, in perfect harmony, I’m sure they hoped it would catch on and help them sell a few bottles of soda. They didn’t set out to create one of the world’s most iconic advertising images but that’s just what they did and forty years later we’re still talking about it.

Project Re: Brief is a Google-backed documentary that revisits those classic campaigns of the past with an eye toward inspiring a new generation of advertisers on the internet.

Harvey Gabor (Coca-Cola’s “Hilltop); Amil Gargano (Volvo’s “Drive it like you hate it”); Paula Green (Avis’ “We try harder”); and Howie Cohen and Bob Pasqualina (Alka-Seltzer’s “I can’t believe I ate the whole thing”) all come out of retirement to help reinvent the campaigns they were known for.  Through the use of modern technology, these old ads get new life as interactive campaigns for the internet and the tablet.

Facebook Recommendations: Men Trust Women More Than Women Trust Women

A new study shows that women exert 46% more influence over men than over other women. On Facebook, I mean. Well, that’s what the study was about, so it could be true in real life as well. . . someone should do a study on that. . .

This study, conducted by Sinan Aral and Dylan Walker at NYU, was designed to quantify the power of your peers on a social network. The bait was a movie-rating app for Facebook. Over the course of the study, 42,000 messages about the app were sent out to the friends of more than 7,000 users. The messages went out to a random selection of friends to avoid what the researchers call ‘homophily bias.” That’s the concept that we tend to hang with people who have similar interests, so if I like an app, my friends will like it too because we share that interest, not because I influenced them.

New Study Shows Love Hate Relationship Between Moms and Technology

‘Brave New Moms: Navigating Technology’s Impact on Family Time,’ is a new study from Yahoo and Starcom MediaVest Group. The findings, which were unveiled at the 2012 Cannes Lions International Festival of Creativity, demonstrate the love / hate relationship that many moms have with technology.

On one hand, 71% of moms said that technology was part of family together time. On the other hand, 52% said that technology was a distraction.

Where tech really comes into play is as mom’s personal assistant. Many of the moms in the study talked about the importance of maintaining family traditions but noted that what we did then doesn’t always work now. So moms are turning to the internet to help them come up with new family traditions and find shortcuts that can help keep the old traditions alive.