Burson-Marsteller recently released the results of its third annual Global Social Media Check-Up Study and YouTube came out as the big winner.
The yearly report examines social media usage among the Fortune Global 100 companies, including Ford, Sony, Walmart, and HP.
82% of these companies are now maintaining YouTube accounts, the biggest jump up across all of the social media platforms. These channels average 2 million views each and have an average of 1,669 subscribers.
That’s almost 2,000 people who willingly checked the box to get updates from a branded, commercial channel. That’s like intentionally sitting through the commercials when you watch a TV show on the DVR.