The Rise of Social Business: it’s About More Than Just Marketing

Social media has quickly evolved from being an online tool for personal communication to a powerful marketing channel for business. Now, we’re moving one step further into the realm of social business. This is about those companies that use social media as a means of engaging with employees, suppliers, clients, the press. In other words, it’s about doing business in a very casual,transparent, and inclusive way.

FedEx and Ketchum have just released a new study that looks at the emerging trends in social business. The common thread you’ll see throughout the study is the expansion of social media from brand awareness to a relationship tool.

Study Shows Men Notice Ads at Malls, Bars and . . . Medical Offices?

AdAge Insights has just published a new report called “Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work.

A portion of the report looks at how men of different ages view all types of advertising and the results were mostly predictable except for this:

Millennials report they pay considerable interest in the ads they see most often in shopping malls, followed closely by medical offices and bars or pubs. Gen Xers and boomers also notice ads in malls and medical offices, but to a lesser degree.

Medical offices? Are there a lot of ads in the doctor’s office? I guess I’ve seen charts with ads for pharmaceuticals at the bottom but it’s not like the exam room is plastered with Got Milk ads. Strange.

More than Half of All Mobile Phone Owners Own a Smartphone

There are three of us in my household and two of us own smartphones. My husband is the only one with a feature phone and yesterday he was talking about upgrading. He’s the rare bird that only uses his phone to make calls and text but lately he’s been eying some of the apps I have on my phone and he’s close to making the switch.

According to Nielsen, more American phone owners are making the switch than ever before, with 2 out of 3 choosing a smartphone over a feature phone in the past three months.

Who knew my family was so typical? I never would have guessed.

As of June 2012, smartphones were in the hands of 54.9% of all U.S. mobile phone subscribers. Android is still leading the pack in sales due to their wide variety and lower price points.

Facebook Adds ‘Seen it’ Roll Call to Groups

Did you know that Facebook still has Groups. I’m a member of a few and I still forget about this secret corner of the FB world.

Groups are private enclaves for people related by a particular title or interest: James Buchanan High Class of 78, Springfield Isotots Little League team, Dunder Mifflin Summer Picnic Committee . . . etc. Unlike fans of a Page, Group members have to be approved before they can join and Facebook caps the numbers and features to encourage you to keep it small.

This week, Facebook added a new feature to Groups which is good for them but bad if it catches on. It’s a kind of read receipt that appears at the bottom of a post. It shows who in the group has “seen” the post and at what time.

Would You Put Your Money in the Bank of Facebook?

CNN Money says that Facebook is “quietly” working with Australia’s Commonwealth Bank on the creation of a Facebook online banking app. The concept is sound enough, people are already on Facebook, so why not let them do their banking from the same page.

To which I counter, why would you want to?

One stop shopping make sense when you’re out running real errands and gas is $4.00 a gallon, but is there really a need to put all of my internet stops under one roof? Not to mention, under Facebook’s roof?

The app will allow customers to pay third party bills and Facebook friends with a few clicks. Again, there’s good and huh here. Security has always been an issue with Facebook, so in spite of the fact that the bank says the actual transactions will be handled via their secure servers, I’d be reluctant to list all my payees on a Facebook page.

Google+ Button Rolls Out Recommendations for All

Bloggers have long used “see related posts” widgets to try and keep readers inside their own site. Now, Google+ is lending a hand in that regard with their new Google+ Recommendation Button.

The button is the same one you’re used to seeing, but now, when you hover, you get a suggested list of additional articles for your reading pleasure. Nifty. Here’s how it looks on MarketingPilgrim.


I tested this on a few other sites and found a couple of things;

1. Not every site with a Google+ button has the option. It’s supposed to happen automatically, but perhaps there are different kinds of buttons, or perhaps the roll out is still happening. If it’s not working on your site, you should try updating your code to the latest and greatest before panicking.

Pinterest Referral Traffic Wins with Only a Tiny Percentage of the Pie

Unless you’ve been living under a rock, or you’re a man, you’ve probably been on Pinterest a few times in the past week.

The social photo sharing site has taken off in ways no one ever imagined to the point where large corporations are now carving out their own space on the network. But is it good for marketers? New numbers from Shareaholic suggest it could be so, depending on how you look at the picture.

Shareaholic has been comparing the referral traffic from the top sites for the past six months. In February, Pinterest’s share of the referral’s topped those from Twitter. Jump ahead to June and Pinterest eats up the shares from Twitter, StumbleUpon, Bing and Google referral traffic.