Money is Tight but People Still Prefer to Laugh or Cry Over Advertising

The economic state of the world has an obvious correlation to the level of consumer spending. And in turn, consumer spending effects ad spending because everything has to stay in balance.

But did you know that there was a correlation between the economy and the kinds of advertising that make people spend? Apparently, there is because Nielsen says so! Check this out.

Study Shows US Falls Short In Responses to Social Media Fan Feedback

Do you reply when a fan leaves a comment on your company Facebook Page? Does it matter if it’s positive or negative? Do you answer questions? In other words, are you interacting with your social media fans or just using your Page as a one-way street?

A new report from Socialbakers shows that most companies are missing out on this golden opportunity to engage their customers. And here in the U.S., we’re really blowing it big time.

Socialbakers used their Socially Devoted (to you) program to look at social media response time. What they found was that “on average, companies respond to only 30 percent of social media fans’ feedback.” The average response time, 26 hours.

Are Facebook Mobile Ads Really More Effective?

Today, marketing mavens everywhere are all agog about a report from SocialCode which shows that Facebook mobile ads are more effective than Facebook web ads. Not just a little more but a lot more, 0.79% clickthrough rate on mobile, compared to 0.327% for web ads.


Here’s the thing, mobile ads on Facebook are pretty new, so it’s still a novelty for most. Second, SocialCode’s data pool came from a single week in June. What happens when you expand the pool to a whole month of data, six months of data? Want to bet that high clickthrough average on mobile will shrink?

Facebook Cozies Up to Ad Agencies with New Creative Council

Facebook just released the details on two new programs, The Creative Council and Facebook Studio Edge, which they say “underscore how vital the agency community is to what’s possible on Facebook.”

How nice for them.

The Creative Council is made up of 14 agency execs who have agreed to take time away from driving their staff into the ground (hey, I watch The Pitch) to help make Facebook a better place for advertisers. Now, since this is a site called Marketing Pilgrim and advertising is a part of marketing, you’d think I’d be excited by this venue.

I’m not.

LinkedIn Adds Targeted Updates and Stats for More Effective Communication

LinkedIn is back with yet another update designed to help your company make a bigger social media splash. It begins with Targeted Status Updates. Now, when you post on LinkedIn, you’ll have the option of sending the update to a select audience.

Begin by deciding if you want to include your own employee followers, then start mixing and matching from demographics from five different buckets; company size, industry, function, seniority, and geography.

This kind of targeting is extremely useful for anyone in the B2B biz because it eliminates irrelevant posts, making the posts that do come through more valuable to your end user.

Tablet Owners Love Content and They’ll Pay For it, Too

It wasn’t long ago, we were talking about how attached we’ve all become to our cell phones, particularly our iPhones. A recent survey by Gazelle shows that the majority of iPhone owners would rather give up sex, even Facebook, than go without their phones for a weekend.

But when it comes to securing a place in our hearts, iPhones ain’t got nothing on tablets. The average tablet owner spends 13.9 hours a week caressing that smooth screen. 74% do it daily and 60% do it several times a day.

The numbers come from a newly released Online Publishers Association (OPA) report called “A Portrait of Today’s Tablet User – Wave II.

They found that tablet usage mostly happens at home between 5 and 11 pm. And what are they doing with their tablets? Mostly, accessing content.


Back to School Shoppers Expect to Spend More and Sooner in 2012

School’s out! And that means it’s time to start thinking about back-to-school shopping for the 2012-2013 school year. That may sound crazy, but a new survey by PriceGrabber shows that people are planning to shop more and shop sooner than last year.

The survey shows that 17% will begin shopping in June and 35% in July, 43% in August and only 3% in September. This represents a shift toward shopping earlier which means back-to-school retailers need to be ready right now.

Part of the reason for the shift is that consumers expect to spend more and they want to spread out the cost. 46% said they’d be spending more than last year. In 2011, only 13% said they’d be spending more. That’s a huge jump that should be good news for retailers.