Social media has quickly evolved from being an online tool for personal communication to a powerful marketing channel for business. Now, we’re moving one step further into the realm of social business. This is about those companies that use social media as a means of engaging with employees, suppliers, clients, the press. In other words, it’s about doing business in a very casual,transparent, and inclusive way.
FedEx and Ketchum have just released a new study that looks at the emerging trends in social business. The common thread you’ll see throughout the study is the expansion of social media from brand awareness to a relationship tool.