June S.M.A.R.T. Report Says Mobile’s Got Game

Sound the horns and unfurl the flags, it’s time for the June 2012 S.M.A.R.T. Report from Millennial Media. The report takes a look back at the trends of Q1 and it’s Sports for the win!

Sports apps nearly doubled quarter-over-quarter, landing at number six for Top Mobile Applications. The category didn’t crack the top ten for spending, but it took the prize for the biggest spending growth.

I’m not a sports person, but I’ve depended on my NHL iPad app to keep me up to date on the Stanley Cup Playoffs (Yeah, Kings!) and I’m anxiously waiting for the new Olympic apps from NBC. So if this category got me hooked, then it’s got real potential.

Apple iOS6: What’s in it for Marketers

Yesterday, Apple execs took the stage at the 2012 Apple Worldwide Developer’s Conference (WWDC) with a huge announcement about upcoming products and services. They dazzled the audience with a powerful laptop that is thinner than your finger. They’ve added PowerNap which allows your computer to update while it’s asleep and they’ve updated Safari and iCloud so you get a more seamless experience across all of your Apple devices.

The biggest news? The coming of iOS6 with more than 200 new features.

For those who don’t speak geek, iOS5 is an operating system that runs your iPhone and iPad. When Apple switches over to iOS6, probably this fall, current users will be able to upgrade for free by simply accepting the download. The new system will work on iPhone 4S, iPhone 4, iPhone 3GS, the new iPad, iPad 2 and iPod touch (fourth generation). But be aware that not all features work on all products, so don’t get too excited if you’re working with older equipment.

When Predicting Twitter Success, the Source is the Thing

Every time a marketer puts a message out on Twitter, they do it with the hope that it will spark 1,000’s of Re-Tweets, eventually reaching new users who might now become fans.

Unfortunately, all we have to go on when crafting these Tweets is our gut instinct (and maybe some previous data) about what will take off and what won’t. You write, you send, you hope. I’d say it’s not rocket science but it kinda is.

Researchers from UCLA and Hewlett-Packard’s HP Labs conducted a study to determine the formula for the perfect Tweet. They started with over 40,000 recently published online articles, then matched that data with corresponding Tweets, then let it all flow through for 4 days to get the full lifecycle of any given Tweet. (With me so far?)

Pinterest is the Fastest Rising Social Icon and Other Interesting Facts

If you want to know what’s happening in ecommerce marketing, all you need to do is crack open ExactTarget’s latest Subscribers, Fans & Followers report called Retail Touchpoints Exposed.

The report details the off-line, online, mobile and social media marketing efforts of the 100 hottest retailers. Today, we’re going to look at that last part and see what we can see.

At the start, it’s clear that social sharing is now a common factor in online marketing. 87% of the retailers promoted their Facebook pages and 84% promoted their Twitter account. Only 14%  displayed a Pinterest icon, but that number doubled in the time it took them to put their report together making it the fastest growing social icon on the web.

Facebook App Center: The Good, the Bad and the Confusing

Facebook apps confuse me and I’m not ashamed to admit it.

Smartphone apps don’t confuse me. I locate an app in the app store. I buy or download it for free. It shows up on my phone and I can use it, play with it, listen to it, whatever without any connection to any website or social media network. It’s a mini computer program. I get it.

Facebook apps, on the other hand, come with strings. There are games that you must play inside the walls of Facebook. There are games that (apparently) you can play outside and just report your activity on Facebook. There are apps that lead you to a website that you could have landed on faster by typing the URL and there are apps that seem to do nothing more than leave a trail on your wall.

To take some of the mystery out of Facebook apps, the social network has finally released their new App Center.

Need to Go Mobile? IAB Has a New Online App That Can Help

“By 2013, more people will use mobile phones than PCs to get online.”

Think that fact is freaky? How about this?

“19% of kids aged two-to-five know how to play with a smartphone application…but only 9% can tie their shoes.”

Mobile’s not going away. It’s rapidly becoming as common as the TV and the microwave.

And here’s one last truly wild fact, in India, more people have cell phones than toilets.

The IAB (Interactive Advertising Bureau) knows that going mobile is vital to the success of any small business and they have a new web app that can help you get started. ‘

The project is called “Tap into Mobile.” Get it? Tap, like the action you use to trigger a smartphone response, but also like when you tap into something. . . . clever, huh?

The Over Sixty-Fives Stake Their Claim on the Internet

With every passing day, more and more Baby Boomers are crossing that mystical line labeled 65. It may only be 12 months older than 64, but culturally, those 12 months make a big difference.

As a nation, we’ve come to think of 65 as old, probably because of its standing as the legal retirement age. But honestly, how many people are actually retiring at 65? How many can afford to?

One thing is for sure, this generation’s 65, isn’t the same as the one before it. These sexagenarian’s are still getting things done and 53% of them are doing it on the internet.

According new data from the Pew Internet and American Life Project, this is the first time usage in the over 65 group has crossed the 50% mark. And once they’re online, they stay there, with 70% saying they use the internet on a typical day.