Foursquare has always been the leader in the location check-in app battle. For a little while, though, Gowalla was looking like some real competition. Then Facebook bought Gowalla and on March 10, 2012, they shut them down.
This would seem like good news for Foursquare but it might just be a sign of the times. A sign that location-based check-ins aren’t on trend anymore.
Earlier this month, Foursquare’s CEO Dennis Crowley spoke with TechCrunch about the future of the business.
“People are using the app, but they’re not checking in. I asked myself: did we break something? But in fact, it’s because people are using Foursquare to look for where their friends are, to find things, and as a recommendation service. It’s almost like it doesn’t occur to them to check in.”