Sound the horns and unfurl the flags, it’s time for the June 2012 S.M.A.R.T. Report from Millennial Media. The report takes a look back at the trends of Q1 and it’s Sports for the win!
Sports apps nearly doubled quarter-over-quarter, landing at number six for Top Mobile Applications. The category didn’t crack the top ten for spending, but it took the prize for the biggest spending growth.
I’m not a sports person, but I’ve depended on my NHL iPad app to keep me up to date on the Stanley Cup Playoffs (Yeah, Kings!) and I’m anxiously waiting for the new Olympic apps from NBC. So if this category got me hooked, then it’s got real potential.