Spending is up! Spending is down! It’s just another week in the world of marketing and this time AdAge has both stories running in the same day.
First we have stats from Advertiser Perceptions which show that advertisers are planning on spending more money in the coming 12 months. You would think that an increase in spend, signals confidence in the economy but apparently one thing has little to do with the other.
Advertiser Perceptions CEO Ken Pearl says,
“The biggest surprise was that in the face of what appears to be a weakening economy, optimism is not just maintaining but increasing among advertisers.”
Or maybe advertisers have become delirious from the stress of falling profits and are going on the spending equivalent of a drinking binge. Think I’m off the mark? Check out this chart.