“By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation.”
That quote shouldn’t take you by surprise. It’s the circle of life. A new crop of young, working, educated men and women who have discretionary income. In other words, the people you need to keep your business alive.
One hitch, a study by Bazaarvoice says that Millennials don’t make purchase decisions like their mothers did, not even like their big sisters did! Since Millennials are growing up in the social media age, they rely on the opinions of others more than any other group before them.