Back in September 2010, AOL announced a new kind of desktop ad system they called Project Devil. Devil ads are mini, branded playgrounds that serve up interactive content in the same places you’d find traditional banner ads.
A Devil ad for Nordstrom’s includes a fashion show video and a store finder. An ad for a movie includes the trailer, the buzz on Twitter and a link to buy tickets. Tour the inside of a car and click to get details on the features. Learn how to bake a cake then create a shopping list right from the app.
AOL says Devil ads have 4x the engagement rate, 3x the engagement time and increase purchase intent by 263%. And now, they’re coming to mobile.