Last year video went up 42.1% and it’s expected to keep in the double-digits for the next few years.
More spending, means claiming a larger share of the online ad pie. For video, it’s currently at 7.9%, just barely sneaking past Classifieds and Directories. The share is expected to rise to 15% by 2016, keeping it solidly in third place.
Add in search and banners and these three ads account for 80% of all ads sold. Search, accounting for almost half of all online ads by themselves.