eBay Pushes Sellers to New Heights of Customer Service

When you think of eBay, you probably don’t think about stellar customer service, but the online (don’t call it) auction site, wants to change that. They may have begun life as the world’s biggest garage sale, but they have their mind set on becoming the world’s biggest river.

To get there, eBay is instituting some changes that all revolve around quality listings and better customer service.

Of benefit to all is the addition of up to 12 free photos for all listings. Previously, you had to pay to add more than one photo which discouraged many sellers from showing all angle views. Views that are especially needed to assess the condition of used items.

Twitter’s Promoted Tweets Get Mobile

Let’s play “find the promoted Tweet in this picture.”

Congratulations! You win!

Very soon these sneaky little ads will be slipping into your iPhone and Android Twitter streams. If you happen to follow the brand who bought the ad, the Tweet may rise up to the top of your stream, because Twitter wants to “ensure that people see important Tweets from the brands they care about.”

As a matter of fact, the entire Twitter blog post announcement makes it sound like pushing promoted Tweets to mobile apps is in your best interest. If that “you” means you the marketer, well yes. If that “you” is you the Twitter user, not so much.

The Majority of People Go Mobile In Bed

I have a confession to make. I often start my day by reading my email on my iPad before getting out of bed. It gives me a chance to skim for important messages, clean out the garbage before it hits my PC and read the news before my brain gets too cluttered.

Those people who specialize in making your day more Zen would probably have a fit over the concept, but it’s working for me.

Mobile in bed is also working for 67% of the people who responded to a new study by InMobi. As for the 19% of people using mobile in the bathroom. . . we won’t discuss that.

LinkedIn Adds Follow Button for Companies

If you’re in the Business to Business business, then you need a new LinkedIn Follow Button on your company website.

The new button makes it simple for people to follow your company updates and news through their LinkedIn feed.

To add it to your website or blog, visit the LinkedIn developer page and get the code in two clicks. You can get an “In Follow” button with or without a follower count.

LinkedIn has also made the company follow button accessible throughout the social media site. You’ll find it on any company profile page, in a pop-up from any company employee, or straight from the search results page.

Remember, the follow button works both ways. Click it to stay in touch with companies you do business with (or would like to do business with) or use it to keep tabs on your competitors.

IAB Rewards Mobile Ad Unit Innovation

A smartphone is not a small computer. A tablet is not flat laptop. And yet, many advertisers and content producers think in these terms when creating mobile materials. Many, but not all.

The Interactive Advertising Bureau (IAB) recently invited developers and designers to submit new ideas for mobile ads and the winners have been selected. Here they are:

Two of these ads jump out at me, the Filmstrip and the Full Page.

The Filmstrip appeals to the movie lover in me, but that’s not the only reason I like it. It feels new and since it’s graphical, it’s eye-catching. It’s scrollable, so that means hands on (a good thing) and it doesn’t take up too much room even when activated.

My Kingdom for a ReTweet [Infographic]

On Twitter, a ReTweet is like currency. Some people generously spread it around. Some are stingy with it and some use it as a bargaining chip for an alternate reward.

For marketers, ReTweets are particularly important because they’re the best way of growing your Twitter following, and in turn, your customer base.

Here’s part of an infographic from Infographic Labs (no confusion about what they do!).

The good news is that only a small portion of people care about celebrity status, or ReTweet rewards. Also, even though Twitter wisdom says you should always ask for the RT, only 26% of Twitter users will follow through on the suggestion.

Social Media Pruning is on the Rise

Do you prune? Personally or professionally?

According to new numbers from Pew Research, social media pruning is on the rise and it’s no wonder. Look at how the typical, personal, social media profile grows. They start with friends, then there are the obligatory follows (relatives, co-workers. . . ), brands with deals and coupons and the games you play. Before you know it, your newsfeed is moving faster than a vaudevillian quick-change artist.

That’s when people start pruning.

63% of [the social media users Pew surveyed] said they have deleted people from their “friends” lists, up from 56% in 2009.

Understandable. But how about this?

44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them.