Would you say that social media is an accepted and necessary part of your marketing plan? Or is social media marketing still more of an experiment?
Pivot (the social business conference people) asked brand managers, agency professionals and marketing experts that question and the result was surprising.
49% said that social media marketing was still experimental. Of those people, 37% thought social media marketing would be mainstream by 2013, but 34.8% said they had no idea when they’d break on through.
The reason for the lag? Budget and lack of clear outcomes made the top of the list. Shortly below that, lack of clear social strategy and 39% said it was executive skepticism that kept them from settling in.