TV networks would like to think that we’re giving their shows our undivided attention, but a recent survey by Adweek/Harris Poll proves it’s just not so.
They surveyed 2,309 US adults between May 24 and 26, 2011 and here’s what they found out.
- 56% of respondents said they surf the web on a computer while watching TV. 18% surf using a mobile phone and a few reported use of a tablet.
- 44% say they read a book, magazine or newspaper with 7% doing it with an eReader.
- 40% visit a social networking site.
- 29% said that they shop online while watching TV which I assume doesn’t take into account those who shop while watching the home shopping network on TV.