YouTube Bumps Up to Fourth in Traffic as of May 2012

In May of 2012, more people than ever were active online and they even increased the amount of time they spent there.

New monthly numbers from Nielsen show that approximately 212 million Americans went online in the lusty month, up from 210 million in April.

Average time on site also rose from 28:56:40 to 29:07:48.

The top five sites all saw an increase in traffic, but YouTube’s increase was big enough to bump it up to fourth place over MSN/WindowsLive/Bing.

Here’s how it all turned out:

At the bottom of the chart, Amazon gained traffic but lost its place to Wikipedia, which rose to the eighth spot. The other surprise is Ask, knocking Apple out of the tenth spot.

Google Pays Homage to Old School Advertising By Giving it a Modern Twist

When Coca-Cola decided to teach the world to sing, in perfect harmony, I’m sure they hoped it would catch on and help them sell a few bottles of soda. They didn’t set out to create one of the world’s most iconic advertising images but that’s just what they did and forty years later we’re still talking about it.

Project Re: Brief is a Google-backed documentary that revisits those classic campaigns of the past with an eye toward inspiring a new generation of advertisers on the internet.

Harvey Gabor (Coca-Cola’s “Hilltop); Amil Gargano (Volvo’s “Drive it like you hate it”); Paula Green (Avis’ “We try harder”); and Howie Cohen and Bob Pasqualina (Alka-Seltzer’s “I can’t believe I ate the whole thing”) all come out of retirement to help reinvent the campaigns they were known for.  Through the use of modern technology, these old ads get new life as interactive campaigns for the internet and the tablet.

Facebook Recommendations: Men Trust Women More Than Women Trust Women

A new study shows that women exert 46% more influence over men than over other women. On Facebook, I mean. Well, that’s what the study was about, so it could be true in real life as well. . . someone should do a study on that. . .

This study, conducted by Sinan Aral and Dylan Walker at NYU, was designed to quantify the power of your peers on a social network. The bait was a movie-rating app for Facebook. Over the course of the study, 42,000 messages about the app were sent out to the friends of more than 7,000 users. The messages went out to a random selection of friends to avoid what the researchers call ‘homophily bias.” That’s the concept that we tend to hang with people who have similar interests, so if I like an app, my friends will like it too because we share that interest, not because I influenced them.

New Study Shows Love Hate Relationship Between Moms and Technology

‘Brave New Moms: Navigating Technology’s Impact on Family Time,’ is a new study from Yahoo and Starcom MediaVest Group. The findings, which were unveiled at the 2012 Cannes Lions International Festival of Creativity, demonstrate the love / hate relationship that many moms have with technology.

On one hand, 71% of moms said that technology was part of family together time. On the other hand, 52% said that technology was a distraction.

Where tech really comes into play is as mom’s personal assistant. Many of the moms in the study talked about the importance of maintaining family traditions but noted that what we did then doesn’t always work now. So moms are turning to the internet to help them come up with new family traditions and find shortcuts that can help keep the old traditions alive.

Money is Tight but People Still Prefer to Laugh or Cry Over Advertising

The economic state of the world has an obvious correlation to the level of consumer spending. And in turn, consumer spending effects ad spending because everything has to stay in balance.

But did you know that there was a correlation between the economy and the kinds of advertising that make people spend? Apparently, there is because Nielsen says so! Check this out.

Study Shows US Falls Short In Responses to Social Media Fan Feedback

Do you reply when a fan leaves a comment on your company Facebook Page? Does it matter if it’s positive or negative? Do you answer questions? In other words, are you interacting with your social media fans or just using your Page as a one-way street?

A new report from Socialbakers shows that most companies are missing out on this golden opportunity to engage their customers. And here in the U.S., we’re really blowing it big time.

Socialbakers used their Socially Devoted (to you) program to look at social media response time. What they found was that “on average, companies respond to only 30 percent of social media fans’ feedback.” The average response time, 26 hours.

Are Facebook Mobile Ads Really More Effective?

Today, marketing mavens everywhere are all agog about a report from SocialCode which shows that Facebook mobile ads are more effective than Facebook web ads. Not just a little more but a lot more, 0.79% clickthrough rate on mobile, compared to 0.327% for web ads.


Here’s the thing, mobile ads on Facebook are pretty new, so it’s still a novelty for most. Second, SocialCode’s data pool came from a single week in June. What happens when you expand the pool to a whole month of data, six months of data? Want to bet that high clickthrough average on mobile will shrink?